The Business Of Strength Podcast

Business Of Strength
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Oct 8, 2024 • 56min

EP 168: Gym of the Year Winner - 87% Growth

In this episode of the Business of Strength Podcast Coach Joe Strong sits down with Gym of the Year WINNER, Connor Abreu Connor has seen tremendous growth in his gym, TNL Performance over the past few years, and shares his story today! If you enjoyed this episode of the business of strength please subscribe to this channel! Sign up here - https://undergroundstrengthcon.com/
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Oct 2, 2024 • 37min

EP 167: One of the industry’s BEST female gym owners you’ve never heard of…

In this episode of the Business of Strength Podcast Adam Menner sits down with one of our very own Emily Neff.  Emily owns an all female private sector sports performance business in Hatfield Pennsylvania in which she works strictly with athletes between the ages of 12-21. Emily is one of the sharpest gym owners we’ve had the pleasure of speaking with. Not only is she running a business, a mom, but she’s also pursuing her doctorates! In this episode we break down; Emily’s background in the industry How she created an all female business A bulletproof on board and assessment process How she keeps attrition low And much more! If you enjoyed this episode of the business of strength please leave us a 5 star review.
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Sep 11, 2024 • 1h 36min

EP 166: Building a Lighthouse in the Desert. Pharos Athletic Clubs with Pieter Vodden

What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ.  Two jammed-packed days of learning, networking, and having a BLAST!     Go to: BOSRETREAT.com  LAST SHOT TO SAVE $300 USE CODE RETREATVIP24 AT CHECKOUT   Today’s podcast is with my friend Pieter Vodden.  Pieter is the owner and visionary behind one of the top gyms in the country Pharos Athletic Club.  Along with his wife Emily they have built something truly special.  Having four gyms in California with their newest and biggest venture opening this fall in Palm Springs.    We met Pieter at a Gym Jones seminar in 2014 and developed a mutual respect for each other’s brands and have kept in touch ever since.  I’ve gotten to watch him bring this vision to life and it’s been incredible to see.   Pieter talks about the history of the brand and how they got their start.  How they have created a unique “big box” gym with a small gym feel and service.   Some topics include… His experience working on movies such as Suicide Squad and Wonder Woman.   Opening the fist Pharos and all the mistakes they made  The hiring and employment woes we all face as small business owners How to accept challenges and grow with the stress.  Where Pieter see the future of the industry and what training models will last  How he’s delt with a growing brand and expending community.  What on the horizon for his newest venture in the Palm desert and leaving old habits and baggage behind.  Let’s get it dialed in!  This is the Business of Strength  Coach Joe  Connect with Pieter!     https://www.instagram.com/pieter_vodden?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== About Us – Pharos Athletic Club | Echo Parkpharosechopark.comhttps://pharosechopark.com › about-us
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Sep 3, 2024 • 52min

EP 165: Managing a Community with Coach Steph and Coach Colin

In this episode of the Business of Strength Podcast, host Dan Goodman is joined by Varsity House Gym coaches Colin and Stephanie. They discuss the importance of building a strong community within your gym and providing members with an exceptional experience. The conversation covers tips and strategies for engaging your gym community, creating a "third place" for members beyond just home and work, and ways to encourage positive word-of-mouth referrals. This episode is a must-watch for gym owners and fitness professionals looking to strengthen their member experience and foster a thriving community. Don't miss the details on the upcoming Strongest Year business of strength retreat happening September 19-20 in Scottsdale, Arizona - there's still time to save $300 on your ticket! Just head to bosretreat.com and enter code RETREAT24
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Aug 27, 2024 • 1h 5min

EP 164: The Gym Owner's Guide to Captivating Content with Matt Simmons

In this episode, Coach Joe Strong sits down with Matt Simmons, the founder of Simmons Media, to discuss the power of social media for gym businesses. But first, don’t forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th.  Two jam-packed days of learning, networking and having a blast!  Interested in attending our annual retreat and saving $300?! Use code: RETREAT24  ⁠Click here to register⁠ In this episode, Matt shares his journey from college to building a thriving social media/content creation agency focused on the fitness industry. Joe and Matt dive deep into the tactical strategies and best practices for gym owners to level up their social media presence. They cover topics such as: The 4-2-1 content strategy for balancing growth, member engagement, and sales posts The importance of authenticity, creativity, and "failing forward" in social media Essential tools and techniques for high-quality video production on a budget The psychology of branding and color choices to attract your ideal gym members Challenges of delegation and scaling a growing social media management business Matt also shares insights into the business side of Simmons Media and how they've carved out a niche by specializing in this space. This is the Business of Strength
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Aug 20, 2024 • 52min

EP 163: Fly on the Wall with Zach and Joe... 60 Years of Strength!

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ. Two jammed-packed days of learning, networking, and having a BLAST! Go to: BOSRETREAT.com and use code RETREAT24 to save $300 at check out! Today’s podcast is with my good buddy Zach Even-Esh. This was NOT even supposed to be a podcast!Me and my buddy Zach were getting ready to film some content for our upcoming Underground Strength Con (details coming soon!), and our media crew was there rolling and caught an epic amount of valuable banter! This is literally like being a FLY on the wall in my office as we dissect nearly 60 years of combined passion and living the STRENGTH CODE! Some topics include… What gets us fired up to dominate our days How to market for real gyms not BS Insta Influencer SHITE! What’s wrong with strength coaches today College strength & conditioning is basically slave labor How to be the CEO of your own brand Who are our Unsung Heroes of strength the coaches and gym owners nobody knows. Some of the “good old days” of training in NJ and visiting other legendary gyms What to expect from Underground Strength Con!Let’s get it dialed in! This is the Business of Strength Coach Joe Connect with Zach! https://zacheven-esh.com/ @ZEVENESH on Instagram
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Aug 6, 2024 • 1h 18min

EP 162: Coaching is the Cure, Content, and Gym Business with Luka Hocevar

This episode of the Business of Strength is brought to you by IGNITE Entrepreneurs and Mike Lisi. Mike is the official marketing partner of the Business of Strength. Mike has helped a ton of gym owners market, sell, and automate their client acquisition process with real time data.  Secondly our 2nd Annual Business of Strength Retreat in Scottsdale Arizona is on September 19th and 20th. If you register before August 19th you will receive $300 off the total event by using the code RETREAT24 at checkout.  BOS Website Link: https://bosretreat.com/ Episode Review:  In this episode Adam breaks down why coaching is the cure to a successful training business with Luka. In addition they cover the current content creation process in social media and a training business.  If you enjoyed this episode please leave us a 5 star review!
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Jul 30, 2024 • 13min

EP 161: What a gym can learn from NCAA25

On this episode of the Business of Strength Podcast Dan Goodman breaks down how NCAA25 made an additional $66 million dollars using the value ascension model. Don’t forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th.  Two jam-packed days of learning, networking and having a blast!  Interested in attending our annual retreat and saving $300?! Use code: RETREAT24  Click here to register
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Jul 23, 2024 • 43min

EP 160: Retreat 2024 Preview and Q&A

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ.  Two jammed-packed days of learning, networking, and having a BLAST!     In this episode Joe Dan and Adam are discussing all things RETREAT 24!   Some topics include… What is the annual Strongest Year Retrea Who is it for? What are you going to learn? Why you need to get OUT of you gym to work ON it How building your network can help grow your gym Key ideas I wish I knew 15 years ago Why Scottsdale is AMAZING!  What make this mastermind different  Let’s get it dialed in!  This is the Business of Strength  Coach Joe  Interested in attending our annual retreat?   Click HERE to register and get more info!  
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Jul 9, 2024 • 1h 1min

EP 159: The Gym Business Evolution of Mark Fisher

On this episode of the Business of Strength Podcast Dan Goodman interviews industry leader Mark Fisher for the second time. Mark is a former Broadway actor turned gym owner, franchisor and consultant. Mark is the co-owner of Mark Fisher Fitness, The Business for Unicorns, and is an investor/owner in Alloy Fitness Franchises. Topics include: How he stepped away from the day to day of Mark Fisher Fitness. The Franchise - Why Alloy, and why now? Why he decided to invest in the franchise of Alloy and how it made him a more effective business mentor. How he executes and prioritizes what's most important while owning 3 different businesses. His suggestions for making an actual living at a Strength Professional in 2024. How priorities change and strengths evolve over time. The Future of MFF… As always 5-star reviews and sharing episodes with your friends is much appreciated! Be sure to check out articles, tips, and future podcasts on businessofstrength.com. CONNECT WITH MARK: Want a FREE copy of The Little Book of Gym Marketing Secrets? In this under-30-minute-read, you'll learn all the in's and out's of growing a gym in 2024. Get your copy HERE. For more about BFU, check out their Instagram HERE and website HERE.

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