

The Business Of Strength Podcast
Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Episodes
Mentioned books

Dec 18, 2024 • 1h 14min
EP 178: Coach Billy Armstrong. Coaching and Creating Culture
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our Next LIVE event is the Sales Summit January 9-10 at the Nyack Hotel in NY. Two days of JAMMED packed sales action.
Go to: https://sales.businessofstrength.com/ to register!
Today’s podcast I’m hosting my friend Coach Billy Armstrong, head basketball coach of Bergen Catholic High School and owner of Hoopdreamz Basketball Development.
Billy is one of the winningest coaches in NJ basketball history and has put dozens of his players into bigtime D1 colleges around the country.
He’s stayed at the top of his game and winning by creating a culture of accountability, and continuous personal development.
He uses a TON of “sticky language” to help his player remember key actions and ideas to stay the course.
On top of being one of the best basketball coaches in the country Billy owns a very successful private basketball development company called Hoopdreamz where he runs AAU teams, camos, and skill development for kids.
Coaching kids for over 20 years Billy has greatly impacted our community. He’s now developing a coaching program for other coaches so he and help raise the bar of coaching in north Jersey.
DO NOT MISS THIS EPISODE. Billy drops some powerful tool to help you become a better coach/leader.
Let’s get it dialed in! This is the Business of Strength
Coach Joe
P.S. Please support our amazing sponsors below and leave and 5-star iTunes review!
Follow Billy Armstrong
@CoachBillyArmstrong
www.HoopDreamz.org

Dec 16, 2024 • 35min
EP 177: Year End Planning
Join the call here - https://us02web.zoom.us/j/81851436384?pwd=kz0nrcxjP2C65bRaWbbla6n0N9eoNa.1
Be sure to join us for the Business of Strength Sales Summit this January 9/10 at Hotel Nycak!
Sign up here -
https://sales.businessofstrength.com
Year End Planning Breakdown -https://docs.google.com/document/d/1SEwa3S_BRyWnsNWLUEsUXvWExQ4LxjLw/edit?usp=sharing&ouid=102340243893715783842&rtpof=true&sd=true

Dec 5, 2024 • 55min
EP 176: Inside the Mind of Nick Cassano
Get ready for a hilarious and insightful episode as Dan Goodman sits down with Nick Cassano, influencer, entrepreneur, keynote speaker at the Business of Strength Sales Summit on January 9th and 10th, and overall great dude!
We cover it all:
Nick’s 2-minute backstory and his wildest DMs as an influencer.
The “aha moment” that turned his passion into a thriving business.
Lessons from the funniest mistakes and the failures that turned into wins.
Staying authentic while building a brand and balancing life as an entrepreneur.
Real talk for gym owners: how to promote your services digitally and build a lasting impact.
Nick shares golden advice for anyone on the entrepreneurial fence and gives a sneak peek at what’s next for him.
This is an episode you don’t want to miss!
P.S. Want to hear Nick live? Join us at the Sales Summit!
https://sales.businessofstrength.com

Nov 26, 2024 • 18min
EP 175: Does Your Gym Need Paid Advertising?
On this episode of the Business of Strength Podcast Dan Goodman breaks down if your gym needs paid advertising or not!
He talks about the two methods of payment as it pertains to marketing and the proper amount of money every gym needs to allocate towards client acquisition.
If you need to acquire a few more clients with your marketing this is a can’t miss episode.

Nov 22, 2024 • 51min
EP 174: Underground Strength Con Recap
Please support our Underground Strength Con sponsors below and leave a review!
https://jockofuel.com
https://www.sorinex.com
https://www.spartan.com
https://barbell-logic.com
https://turnkey.coach
https://simmonsmedia.co
https://www.ignite-entrepreneurs.com
https://macefit.com
https://ivankobarbell.com
https://www.intekstrength.com
https://wholeplantmedicine.com
https://www.naamly.com
https://newyorkprimebeef.com
https://ancoretraining.com

Nov 12, 2024 • 1h 4min
EP 173: Sumit Seth Naamly… Changing the client communication game for your gym
What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in NY!
Go to: www.undergroundstrengthcon.com
Today’s podcast I’m hosting Underground Strength Con Sponsor Naamly founder Sumit Seth.
Sumit goes into the importance of client engagement in the new era of private sector gyms. How his journey into fitness and a background in software led to create Naamly and unique software that increases the ability to engage your clients and a variety of ways.
BUT WAIT!!! Sumit has a gift for all out listeners and promises that if you use Naamly you can reduce your attrition to 3%!
Get a FREE success bundle from Naamly below.
https://tinyurl.com/23ljnquz
Let’s get it dialed in! This is the Business of Strength
Coach Joe
P.S. Please support our amazing sponsors below and leave a review!
https://jockofuel.com
https://www.sorinex.com
https://www.spartan.com
https://barbell-logic.com
https://turnkey.coach
https://simmonsmedia.co
https://www.ignite-entrepreneurs.com
https://macefit.com
https://ivankobarbell.com
https://www.intekstrength.com
https://wholeplantmedicine.com
https://www.naamly.com
https://newyorkprimebeef.com
https://ancoretraining.com

Nov 6, 2024 • 1h 19min
EP 172: Jersey Strong
In this episode, we’re speaking with Vince Gabriele and Zach Even-Esh about our journey through strength. Some of the problems we see in this industry are how to be a great coach, stand out in your market, and that's why we’re bringing back the Underground Strength Con after 12 years of silence.
Go to: www.undergroundstrengthcon.com
P.S. Please support our amazing sponsors below and leave and 5-star iTunes review!
https://jockofuel.com
https://www.sorinex.com
https://www.spartan.com
https://barbell-logic.com
https://turnkey.coach
https://simmonsmedia.co
https://www.ignite-entrepreneurs.com
https://macefit.com
https://ivankobarbell.com
https://www.intekstrength.com
https://wholeplantmedicine.com
https://www.naamly.com
https://newyorkprimebeef.com
https://ancoretraining.com

Nov 1, 2024 • 30min
EP 171: Operational Freedom - The 5-Systems You Need to Dominate
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in NY!
Go to: www.undergroundstrengthcon.com
Today’s podcast is all about getting time back on your side…and we do that with great systems.
As you grow the ability to “do it all” will start to fade and things will begin to slip. We call this the Coach/Owner Paradox. The point where you have maxed out your capacity to coach and run the business.
The only way out is to implement these 5 key systems into your gym that will help give you a guideline to make things easier for yourself.
Let’s get it dialed in! This is the Business of Strength
Coach Joe
P.S. Please support our amazing sponsors below and leave and 5-star iTunes review!
https://jockofuel.com
https://www.sorinex.com
https://www.spartan.com
https://barbell-logic.com
https://turnkey.coach
https://simmonsmedia.co
https://www.ignite-entrepreneurs.com
https://macefit.com
https://ivankobarbell.com
https://www.intekstrength.com
https://wholeplantmedicine.com
https://www.naamly.com
https://newyorkprimebeef.com
https://ancoretraining.com

Oct 30, 2024 • 20min
EP 170: Referral Masterclass
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in NY!
Go to: www.undergroundstrengthcon.com
Today’s podcast is a masterclass on getting more consistent referrals for your gym.
Referrals are the lifeblood of many small business, but do you have a system to guarantee them?
I’m going to break down the key tactics we use to grow our referral base. You don’t want to miss this!
Let’s get it dialed in! This is the Business of Strength
Coach Joe
P.S. Please support our amazing sponsors below and leave and 5-star review!
https://jockofuel.com
https://www.sorinex.com
https://www.spartan.com
https://barbell-logic.com
https://turnkey.coach
https://simmonsmedia.co
https://www.ignite-entrepreneurs.com
https://macefit.com
https://ivankobarbell.com
https://www.intekstrength.com
https://wholeplantmedicine.com
https://www.naamly.com
https://newyorkprimebeef.com
https://ancoretraining.com

Oct 16, 2024 • 20min
EP 169: Is your Marketing in a Slump?
On this episode of the Business of Strength Podcast Dan Goodman discusses the subtle changes in VH’s marketing plan to ensure a strong finish to the calendar year.
He draws comparisons between the late great Pete Rose and how “Swinging the Bat” is the only way to ensure you never get lulled into a slump.
To hear how VH continues to Swing the Bat and grow the businesses you don’t want to miss this episode!
The last live BOS event of 2024 is this 11/15 + 11/16 with our good friend Zach Even Esh for the Undergound Strength Con. The event will be headlined by the CEO of Spartan Race Joe Desena as well as some other amazing guest speakers.
You can check out the lineup and sponsors for the event here: undergroundstrengthcon.com


