The Business Of Strength Podcast

The Tread Sled comes to life! Joe and Dan discuss the trials and tribulations behind designing, manufacturing and selling a brand new piece of gym equipment. They also discuss the importance of doubling down on yourself and investing in continued education and mentorships. To learn more about the Tread Sled visit www.treadsled.com Sign-up for one of our 2 Day Business Of Strength Mentorships at www.strengthentrepreneurs.com

Jake Hutchinson from Gym Jones calls in to the Business of Strength Podcast. To learn more please visit http://www.strengthentreprenurs.com

Most people show up to work tired, stressed, and unable to “find” great help. Typically, in situations like this it has nothing to do with the staff or team, but instead with the limits placed upon oneself. It’s the inability to translate one’s vision into a reality. One of the best leaders I’ve come to know, shaped his prowess for management by being the head of a SWAT team in Ontario, Canada for nearly a decade. Room for error was not an option when kicking in the door in a hostile situation. Tunnel vision at the task at hand was the only factor which could ensure the safety of all his team members. Luckily for us Tony Smith sat in our latest installment of the Business of Strength podcast to discuss some of the tactics that continue to make him such an effective leader.

Dan and Joe talk about the best and the worst of 2018 at Varsity House. They talk about everything that went well in 2018 (so far) including, the first 6 months of their Strongest Year Group, how KPI tracking changed how they track sales, and how running a successful meeting can set the tone for progress in the following year. They also dive deep into what they did wrong in 2018 and how they want to change that for the future. Dan and Joe discuss the unveiling of Varsity House’s first piece of equipment, the Tread Sled, and how it is the ultimate piece of gym equipment.

To attend a Business Of Strength mentorship please visit http://www.strengthentrepreneurs.com

Bert Sorin of Sorinex Exercise Equipment calls in to speak with Joe & Dan. Bert is the president and co-owner of Sorinex Strength equipment, one of the top strength equipment companies in the world. Bert talks about the humble beginnings of Sorinex when his father Rich Sorin started welding equipment in their garage. How they overcame adversity and sacrificed everything to grow their company. We talk about how their sole mission of surrounding themselves with extradentary people and having extradentary experiences has been the driving force behind Sorinex’s success. Bert talks about his time as a world-class Track & Field Athlete and the connections he made that helped forge the future of Sorinex. Bert Sorin and Sorinex are great examples of a family who turned their passion for strength & conditioning in to a real business.

Mark Taysum calls in to speak with Joe and Dan to discuss how he has turned his passion for strength & conditioning into a real profession.

Greg Hammond of Concept2 calls in to talk with Joe and Dan. They discuss his role at Concept2, their unique company hierarchy, how they establish relationships with pro athletes like Conor McGregor and more! About Greg: Greg has been with Concept2 since 1996 and works very closely with the growing motocross and mixed martial arts markets as well as with CrossFit, Police and Fire departments. Currently Greg lives in Johnson, Vermont with his wife Laurie and still races motocross locally and has started to learn Brazilian Jiu Jitsu. When he is not on the road for Concept2 he enjoys training local athletes and getting the most out of living in Vermont by snowboarding, mountain biking, running and Nordic ski racing. To attend one of our Business Of Strength mentorships visit http://www.strengthentrepreneurs.com

Give a gym tour that is sure to “seal the deal” for any potential new client. When someone walks into your gym for the first time you need to have a well-defined process for showing them your “secret sauce.” In today's world, you only have a few seconds to peak that person’s interest and make them feel like they made the right choice by coming to your gym. NOT having a clearly defined process might be a reason you not closing deals and/or converting leads to clients. Up your game by giving potential clients The Ultimate Gym Tour! Topic Include: • Why give gym tours instead of free sessions? • What we used to do…and it was terrible! • Key components to a killer gym tour. • Creating a process that your coaches can follow. • Selling the solution. • Giving The Ultimate Gym Tour™

Brandon Lilly calls in for another Business Of Strength Podcast. For more information visit www.varsityhouse.tv/brandonlilly