Inside Aesthetics

Episode 289 hosts Dr Dean Berman (Global Medical Director of Alma lasers based in Vienna, Austria) Dean joins us in the 26th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. Dean discusses his background, his journey from Israel to Vienna, and milestones in his professional career including roles at Merz, Croma, Galderma and now Alma. He shares his expertise into the dynamics of being a teacher and Medical director, the importance of medical education and pharmacological compliance. He also highlights the importance of maintaining passion and ethical standards in aesthetic medicine. 00:00 Introduction 00:44 Meeting Dean Berman 02:25 Dean's Background and Journey into Aesthetics 04:17 Early Life and Family Influences 06:40 Transition from Oncology to Aesthetics 14:24 Challenges and Rewards in Aesthetic Medicine 19:10 Consultation Process and Patient Interaction 24:42 Dean's Career Path and Roles in Aesthetic Companies 31:39 The Role of a Medical Director 40:36 Mentorship and Continuous Learning 45:33 Medical Compliance and On-Label vs. Off-Label Use 49:39 Global Collaborations and Testing New Modalities 50:33 Balancing Roles: Injector and Medical Director 50:56 Challenges in Medical Product Evaluation 52:24 Improving Medical Education and Real-World Practices 54:31 Curiosity and Continuous Learning in Medicine 55:05 Common Mistakes by Junior Injectors 57:48 Expanding Aesthetic Medicine: Body Fillers 01:09:02 The Future of Hyaluronic Acid and Biostimulators 01:12:02 Integrating Wellness and Internal Health in Aesthetics 01:21:35 The Role of Long-Acting Toxins in Aesthetic Treatments 01:26:10 Emerging Technologies and Future Trends 01:29:42 Lessons from Mistakes and Finding Balance 01:37:12 Upcoming Events and Final Thoughts ALL IA LINKS & CONTACT INFORMATION

Episode 288 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 9 episode we start with the impending launch of a new toxin called Relfydess by Galderma, and its implications for the market. We then explore the evolution of the conference model and the increasing 'conference fatigue' experienced by attendees. We debate the impact of Meta's decision to stop moderating online content and relate it to their own podcast's content moderation. Finally, we address the significant trend of nurses leaving the public healthcare system for aesthetics, discussing the potential reasons and consequences of this shift. 00:00 Introduction 00:44 Upcoming Topics and Trends 02:44 New Toxin: Relfydess by Galderma 04:09 Business Implications of Longer-Lasting Toxins 15:39 Conference Fatigue and Industry Trends 26:54 The Trade-Offs of Event Sponsorship 27:13 Exploring Alternative Educational Ideas 27:56 The Appeal of High-Profile Conferences 28:25 The Potential of Live Podcasts 29:22 The Role of Fact-Checkers 30:57 The Influence and Responsibility of Podcasts 33:59 Monetizing the Podcast Without Compromise 39:29 The Exodus of Nurses to Aesthetics 50:44 The Future of Aesthetic Practices 51:58 Conclusion and Future Topics ALL IA LINKS & CONTACT INFORMATION

Episode 287 hosts Dr Felix Bertram (Dermatologist and serial entrepreneur based in Zurich, Switzerland) In this podcast we do something very different and look beyond the business strategies of earning money from aesthetics. We discuss the importance of financial freedom, budgeting, and various investment options such as savings accounts, term deposits, stocks, property, gold, and cryptocurrency. We emphasize the importance of starting early, understanding the power of compound interest, and seeking professional financial advice. Our conversation also highlights the differences between venture capital, private equity, and the importance of having a succession plan for business owners. The episode ends with practical advice and insights for professionals seeking to enhance their financial literacy and future-proof their wealth. 00:00 Introduction 01:23 Introducing Dr. Felix Bertram 01:42 Wealth Creation for Professionals 05:23 Understanding Financial Freedom 06:29 Defining Passive Income 12:54 Budgeting and Saving Strategies 23:05 The Importance of Compound Interest 40:00 Diversification and Asset Classes 47:42 Long-Term Investment Strategies 49:06 The Importance of Fees in Investments 50:01 Allocating Income to Different Assets 51:19 The Changing Landscape of Property Ownership 58:04 Superannuation: A Secure Retirement Plan 01:02:13 Investing in Gold: A Safe Haven 01:07:15 Understanding Cryptocurrency 01:14:50 Venture Capital and Private Equity 01:23:09 Preparing Your Business for Sale 01:27:35 Final Thoughts on Wealth Creation ALL IA LINKS & CONTACT INFORMATION

In these bonus episodes called 'Industry Updates', we bring you up to speed with news of important and pressing issues. These episodes are published ad hoc and don't replace our usual Friday podcasts! Chapter 3 of our Industry Updates hosted Jason McHeyzer, National Director of AHPRA (Australian Health Practitioner Regulatory Agency). With regulations very much in the Australian headlines yet again, we delve into the complexities of regulation within the cosmetic industry. We aim to clear up the confusion surrounding AHPRA's role and its efforts to ensure a safe and fair practice environment - for both our patients and the practitioners. Jason elaborates on the balance between patient safety and ethical practice. We get the regulators perspective on what sparked their clamp down on cosmetic surgery and with it, non-surgical cosmetic treatments. The discussion also covers the process of handling complaints behind the scenes, the importance of practitioner competence, and we briefly touch on future pending regulations on cosmetic injectables later this year. (Watch out for a future episode with Jason when these future guidelines are published!) 00:00 Introduction 00:28 The Role of AHPRA in the Industry 01:06 Challenges in Communication and Regulation 02:31 Acknowledgements and Industry Updates 03:15 Introducing Jason 03:54 Jason Background and Role 04:42 Regulatory Challenges and Approaches 07:15 AHPRA's Structure and Recruitment 11:29 Complaints and Regulatory Actions 27:06 Cosmetic Industry Complaints and Data 32:08 Ethical Practices and Reporting 37:41 Anonymous Complaints and Vexatious Notifications 40:30 The Role of AI in Regulation 42:30 Advertising Guidelines and Compliance 45:58 Challenges with Before and After Photos 49:14 Laws vs Guidelines: Understanding the Differences 53:03 Proactive Regulation and Complaint Handling 56:18 Safety Concerns in Non-Surgical Procedures 01:03:40 Training and Competency in Cosmetic Medicine 01:12:15 Future of Nurse Prescribing and Scope of Practice 01:17:35 Concluding Thoughts and Future Guidelines ALL IA LINKS & CONTACT INFORMATION

Episode 286 hosts Sam McEwin (Director of BizWisdom based in Melbourne, Australia) BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape. We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message. 00:00 Introduction 00:32 Marketing in Aesthetics: Current Landscape 00:49 Meet Sam McEwin: Digital Marketing Expert 01:54 Challenges and Strategies in Digital Marketing 05:19 Understanding Digital Marketing Services 09:58 The Value of Podcasts in Marketing 14:46 Effective Marketing Strategies for Clinics 17:09 The Importance of Knowing Your Audience 30:30 Building a Comprehensive Marketing Campaign 36:38 How Google Works: Enhancing Visibility 41:03 Understanding Google's Intent and Semantic Relevance 42:04 The Evolution of Google's Algorithm 42:18 The Role of Reviews and Social Media in SEO 44:46 Entity SEO and Building Authority 46:46 Consistency in Marketing Strategy 53:14 Budgeting for Small Business Marketing 01:03:57 The Importance of Retention and Customer Engagement 01:09:05 Effective Communication Strategies 01:14:36 Special Offers and Conclusion ALL IA LINKS & CONTACT INFORMATION

In these bonus episodes called 'Industry Updates', we bring you up to speed with news of important and pressing issues. These episodes are published ad hoc and don't replace our usual Friday podcasts! Chapter 2 of our Industry Updates was an unscripted recording hosting Dr Gabi Caswell, a Cosmetic Physician from Queensland, Australia. Our discussion revolves around the evolving landscape of cosmetic medicine regulations in Australia. We explore the importance of continual professional development, the implications of corporate models on patient care, and the responsibilities of practitioners to uphold safety and standards. Dr. Caswell emphasizes the need for robust education within the industry and reflects on her extensive experience, sharing insights into past practices and future directions for ensuring high-quality patient care. The episode also touches on the potential consequences of the changing legal environment on both practitioners and patients. 00:00 Introduction 00:25 Meet Dr. Gabi Caswell 01:04 Dr. Caswell's Journey into Cosmetic Medicine 02:07 The Evolution of Cosmetic Medicine 03:43 Importance of Education and Patient Safety 04:50 Challenges in Cosmetic Medicine 08:46 Regulations and Corporate Influence 15:58 The Future of Cosmetic Medicine 36:38 The Intersection of Money and Medicine 36:57 The McDonald's Model in Healthcare 37:18 Practitioner's Responsibility to Patients 37:34 Navigating Clinic Employment Decisions 37:58 Building a Sustainable Practice 38:37 Regulations and Responsibilities 38:56 The Role of the TGA Act 39:16 Impact of Regulations on Practitioners 40:44 The Importance of Proper Training 43:29 Understanding S4 Medicines Regulations 46:49 Potential Industry Changes and Their Impacts 48:05 The Need for Formal Training Pathways 53:00 Corporate Entities and Compliance 55:21 The Role of Regulators 01:05:48 Cultural Attitudes Towards Appearance 01:09:30 Final Thoughts and Summary ALL IA LINKS & CONTACT INFORMATION

In these bonus episodes called 'Industry Updates', we'll bring you up to speed with news of important and pressing issues. These episodes are published ad hoc and don't replace our usual Friday podcasts! Chapter 1 of our Industry Updates was impromptu recording with Dr. John Holbrook and Dr. John Delaney from Fresh Clinics. Being the biggest compliance and scripting company in Australia, we quickly arranged this talk to discuss the impact of the Queensland Health fact sheet. This has sent shockwaves across the state and the wider injecting community around Australia. The document was released by Queensland Health in December and it highlights a number of regulations including the purchasing and storage requirements for Schedule 4 medications and the necessity for having doctors physically on-site in nurse-owned clinics. Our guests share insights from their own conversation with the regulators, their webinar feedback with their nurse customers and the broader implications for Australian cosmetic clinics. Our guests conclude by emphasizing the importance of patient safety, legal compliance and the practical realities for many nurse-led clinics. 00:00 Introduction and Purpose 00:03 Regulatory Update Overview 01:36 Details of the Fact Sheet 03:48 Industry Reactions and Webinars 05:10 Legal Interpretations and Concerns 14:28 Future Steps and Industry Impact 19:32 Broader Implications for Other States 26:19 Closing Remarks and Final Thoughts ALL IA LINKS & CONTACT INFORMATION

Episode 285 re-hosts Woodrow Wilson (Professional photographer and the founder of 'Clinical Imaging' based in Melbourne, Australia) We revisit this topic after last discussing it with Woodrow way back in episode 90. We discuss advancements in clinical photography, the pitfalls of using iPhones and iPads for clinical photos, the significance of consistent lighting, the ethical and legal aspects of patient photography, and the impact of AI on the industry. Woodrow also shares insights from his global experiences, emphasizing the critical role of high-quality, objective clinical images in patient trust and marketing within the aesthetics field. IA OFFER! Save 10% off any install & equipment with Clinical Imaging - click here for more information 00:00 Introduction to Inside Aesthetics 00:37 Welcoming Back Woodrow Wilson 01:30 The Evolution of Clinical Photography 04:12 Woodrow's Journey into Clinical Imaging 07:25 Importance of High-Quality Clinical Photography 11:42 Challenges and Misconceptions in Clinical Photography 20:27 Technical Aspects of Clinical Photography 29:06 Lighting in Clinical Photography 37:55 Seamless Cloud Integration in Photography 38:32 Data Security and Privacy Concerns 40:45 Best Practices for Patient Photography Consent 43:26 The Impact of AI on Clinical Photography 47:00 Ethical Marketing and Regulatory Challenges 01:04:04 Global Perspectives on Clinical Photography 01:06:57 Future Innovations and Research in Clinical Imaging 01:09:41 Conclusion and Final Thoughts ALL IA LINKS & CONTACT INFORMATION

Episode 284 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 8 episode we delve into: 00:00 Introduction to Inside Aesthetics 00:32 What's Trending in Aesthetics 01:25 Personal Updates from Dr. Jake and David 04:05 Business Insights: Pricing Strategies 16:24 Back to Basics: Simplifying Skincare and Treatments 27:16 Ethical Marketing in Aesthetics 32:02 The Responsibility of Providing Reliable Treatments 32:29 Balancing Innovation and Safety in Medical Treatments 33:47 The Role of Social Media in Medical Criticism 34:28 The Impact of Influencers on Medical Opinions 35:40 Community Notes and Fact-Checking on Social Media 38:42 The Issue of Misinformation in Health Podcasts 42:20 The Influence of Celebrity Culture on Aesthetic Treatments 46:44 Critiquing Other Injectors' Work on Social Media 49:04 The Rise of Ozempic Face and Its Implications 54:37 The Trend of Nurses Starting Their Own Practices 01:02:59 Economic Predictions and Business Advice for Injectors 01:05:12 Conclusion and Listener Engagement ALL IA LINKS & CONTACT INFORMATION

Episode 283 hosts Bita Zadeh Farell (Anaesthesiologist based in California, USA) Bita joins us in the 25th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction to Inside Aesthetics 00:31 New Year Plans and Reflections 02:06 Supporting the Podcast 03:29 Introducing Dr. Beta Farrell 03:48 Dr. Bita's Journey from Iran to the US 19:12 Challenges and Triumphs in Business 35:05 Patient Care and Treatment Philosophy 41:13 Integrating Eastern and Western Medicine 48:34 The Power of Placebo and Supplements 50:17 Understanding Patient Relationships 52:35 Setting Expectations and Saying No 59:06 Thoughts on Threads and Other Techniques 01:07:12 The Role of Ultrasound in Practice 01:12:50 Social Media Strategies for Medical Professionals 01:23:52 Future Plans and Teaching Aspirations 01:27:05 Final Thoughts and Reflections ALL IA LINKS & CONTACT INFORMATION