Inside Aesthetics

This is the third chapter of our mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on Spotify or our YouTube channel. In Chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the inception of her company. We discuss key marketing strategies, the significance of personalized branding, and the rising importance of AI tools like ChatGPT in business. Our discussion also touches on the nuances of local area marketing, innovative focus groups, and tailored programs. This episode is a comprehensive guide for clinics and small businesses aiming to elevate their marketing game and enhance their entrepreneurial mindset. 00:00 Introduction 01:17 Meet Franziska Iseli: A Journey from Switzerland to Australia 04:07 Entrepreneurial Spirit and Overcoming Challenges 08:26 The Importance of Marketing and Business Strategy 10:37 Mindset Shifts and Overcoming Imposter Syndrome 17:49 Finding Passion and Building a Supportive Environment 26:23 Marketing Strategies for Small Businesses 35:20 The Importance of Passion in Marketing 35:45 Navigating Multiple Marketing Channels 36:37 Starting with Passion and Measuring Success 37:29 Diversifying Marketing Strategies 39:49 Old School Marketing Tactics 45:01 Leveraging AI for Marketing 48:09 Effective Social Media Posting 54:32 Building a Strong Clinic Culture 57:44 Focus Groups and VIP Programs 01:01:01 Emerging Trends in Marketing 01:02:00 The Fresh Clever Bunch Program 01:03:41 Conclusion and Special Offers ALL IA LINKS & CONTACT INFORMATION

Episode 305 hosts Dr Lisa Dinley (Dental Surgeon from Nottingham, UK). In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 6 we explore the new PDLLA-based biostimulators called Juvelook and Lenisna. These are made by Vaim based in South Korea and are soon to be distributed globally by Fillmed. We cover the products applications, safety profiles and perceived benefits when compared to other well known biostimulators. Lisa shares her treatment protocols, early insights and research using the products in combination. 00:00 Introduction to Inside Aesthetics 03:02 Special Guest: Dr. Lisa Dinley 03:20 Dr. Lisa's Background in Aesthetics 04:26 The Dentist-Doctor Debate in Aesthetics 06:20 Introducing Juvelook and Lenisna 12:46 Understanding Collagen and Elastin 18:13 Practical Applications and Patient Considerations 25:07 Reconstitution and Injection Techniques 29:41 Understanding Glass Transition Temperature in Biostimulators 30:22 Addressing Complications and Risks 32:18 Treatment Recommendations and Techniques 33:54 Patient Results and Expectations 35:43 Comparing Biostimulators in the Market 37:42 Exploring Treatment Areas Beyond the Face 44:35 Safety Data and Clinical Research 50:23 Introducing New Products in Clinical Practice 54:50 The Future of Regenerative Aesthetics 01:00:14 Conclusion and Final Thoughts ALL IA LINKS & CONTACT INFORMATION

This is the 2nd chapter our new bonus mini-series with Fresh Clinics we host Dr John Holbrook (Co-founder of Fresh Clinics from Sydney, Australia) & Ryan Bourgeois (Nurse Practitioner from Texas, USA). You can also watch the entire video of these podcasts either on Spotify or our YouTube channel) In chapter 2 we discuss how two very different businesses established themselves so successfully in the USA - and then eventually became intertwined! We discuss Ryan's transition from acting and TV fame to emergency medicine and then to aesthetics. We get insights into his opening and operating of his successful med spa, and the vital role of proper training, dedication, ethics and compliance. John sheds light on Fresh Clinics' innovative approach to supporting med spas in the USA. Practical business advice and the future of injectables, including the role of AI and bio-regenerative treatments, are also explored. This episode underscores the importance of education, safety, and strategic business planning in the competitive and evolving aesthetic industry. 00:00 Introduction 00:56 Today's Topic and Guests 01:35 Ryan's Journey into Aesthetics 05:06 The Evolution of Aesthetic Treatments 13:55 Fresh Clinics' Expansion and Services 23:24 The Genesis of Bougie Aesthetics 32:32 Marketing Strategies and Clientele Evolution 36:41 Navigating Regulatory Challenges in the US and Australia 40:17 Operational Models and Compliance in Med Spas 50:59 Balancing Clinical Duties and Business Management 55:06 Future Trends in Aesthetic Medicine and AI Integration 01:05:23 Final Thoughts and Special Offers SPECIAL OFFER: As mentioned in this podcast, Fresh Clinics are offering our listeners a $500 credit to use on skincare or training when signing up! Use the links below and submit an enquiry to get started: IF YOU'RE BASED IN AUSTRALIA IF YOU'RE BASED IN THE USA ALL IA LINKS & CONTACT INFORMATION

Episode 304 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In chapter 12 we discuss the decline of HA filler use around the world and the rise of biostimulators. We then predict a future potential serious problem as a result of this new trend. We reflect on how these trends intersect with the continuing consolidation on the market and pressures on clinics, suppliers and the shifting role of pharma BDM's (reps). We then explore the ramifications of the FDA's decision to compounded GLP 1 medications in the USA. Finally we update our audience about our IA Competition draw (join us tonight on IG Live), new bonus content, and Dr Jake & David's upcoming travel plans. 00:00 Introduction 00:31 Exciting Announcements and Updates 01:28 Exploring Bonus Content and Collaborations 03:50 Trends in Aesthetic Treatments 05:36 Concerns with Overuse of Biostimulators 12:21 Regenerative Aesthetic Solutions 21:04 Counterfeit Devices in the Market 23:27 The Risks of Buying Aesthetic Products 23:55 Economic Pressures and Desperate Solutions 24:26 Counterfeit Products and Regulatory Support 27:25 The Role of Reps in the Changing Market 36:25 Compounded Drugs and FDA Regulations 43:10 Final Thoughts and Upcoming Content ALL IA LINKS & CONTACT INFORMATION

Episode 303 hosts Telisa Larken (Registered Nurse from Newcastle, Australia) and Jill McIver (Registered Nurse from Sydney, Australia). In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In this episode we host two quite different clinic owners to share and reflect on their businesses. Our guests share their journeys, insights into the initial challenges of opening, how they market, find new staff and more. Our conversation also highlights the importance in Australia for nurses to have a reliable scripting partner in InstantCosmetics - to support their compliance, purchasing of products, training and upskilling. 00:00 Introduction 00:33 Partnership with InstantCosmetics 00:56 Final IA Competition Announcement (Ending tonight!) 01:58 Meet Telisa Larken: The Injectables Queen 03:59 Jill McIver's Journey in Aesthetics 05:38 Starting and Growing Your Own Clinic 09:36 Challenges and Strategies in Clinic Management 15:45 Expanding Services: Injectables to Skin 18:49 Investing in Devices and Technology 26:21 Scaling Up: Opening Multiple Clinics 36:13 Overcoming Initial Hesitations and Marketing Success 38:10 Support from InstantCosmetics 39:13 Day-to-Day Operations with Instant Cosmetics 43:25 Navigating Regulations and Legal Support 46:19 Choosing Products and Managing Stock 55:56 Recruitment and Team Management 59:34 Marketing Strategies and Community Engagement 01:05:32 Reflections and Future Plans 01:15:53 Final Thoughts and Advice This episode was supported by InstantCosmetics ALL IA LINKS & CONTACT INFORMATION

In these bonus episodes called 'Industry Updates', we bring you up to speed with news of important and pressing issues. These episodes are published ad hoc and don't replace our usual Friday podcasts! Chapter 4 of our Industry Updates hosts Charlie Abboud (Head of InstantCosmetics, Australia) In this short episode we overview the regulatory changes in Queensland, Australia. These laws have mostly impacted nurse-led clinics causing significant confusion, anxiety and in some cases, the decision has already been made to close their premises. Our conversation covers InstantCosmetics proposed solution for clinics affected by these changes: pharmacy-dispensed medicines in partnership with Chemists2U. 00:00 Introduction 00:33 Regulatory Updates in the Australian Aesthetics Industry 01:18 Re-intrioducing Charlie Abood from InstantCosmetics 01:50 Understanding Queensland's New Regulations 05:08 Navigating the Dispensing Model 06:34 Challenges and Solutions for Nurse-Led Clinics 09:58 Logistics and Practical Considerations 16:03 Future Implications and Nationwide Impact 26:54 Conclusion and Final Thoughts ALL IA LINKS & CONTACT INFORMATION

Episode 302 hosts Dr Steven Liew (Plastic Surgeon from Sydney, Australia) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 5 we explore the growing interest in polynucleotides, with a particular focus on the brand Rejuran. We delve into the science behind polynucleotides and their application in facial aesthetics, skin regeneration and wound healing. Our conversation unpacks patient selection, injection techniques, and how to set realistic expectations. We also discuss the differences between various polynucleotide products and how they can be combined with other aesthetic treatments for enhanced results. 00:00 Introduction 02:03 Introducing Our Guest: Dr. Steven Liew 05:00 Understanding Polynucleotides and Their Applications 22:05 Consultation and Treatment Protocols 36:34 Injection Techniques and Best Practices 40:32 Optimising DNA Technology 41:01 European vs. Korean Polynucleotides 42:33 Ethical and Sustainable Practices 43:23 Managing Pain During Procedures 45:18 Dosage and Application Techniques 46:40 Complications and Safety Measures 51:15 Combining Treatments and Techniques 57:09 Patient Selection and Expectations 58:31 Advertising and Profitability 01:08:59 Final Thoughts and the Rejuran Academy in Sydney ALL IA LINKS & CONTACT INFORMATION

This is the 1st chapter of three bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You'll be able to watch the entire video of these podcasts either on Spotify or our YouTube channel. In chapter 1 we host both of the co-founders of Fresh Clinics, Dr John Delaney & Dr John Holbrook. In this episode we discuss the findings of their comprehensive survey of around 200 Australian clinics, highlighting trends and challenges in the industry. Key topics include the impact of new regulations, the role of business skills in clinical practices, and the evolving landscape of marketing strategies within the aesthetics sector. Our conversation touches on the integration of wellness and regenerative health with aesthetics, the importance of product quality over price, and the future growth of the industry. 00:00 Introduction to our New Bonus episodes x Fresh Clinics 00:29 Our Guests 01:50 State of Medical Aesthetics: Survey Insights 09:00 Business Challenges in Aesthetics 17:02 Regulatory Concerns and Their Impact 24:23 Entrepreneurship and Business Strategy 32:57 Addressing Price Increases and Business Diligence 33:27 Mastering Financial Conversations with Patients 34:00 Case Study: Financial Discrepancies and Solutions 34:54 The Role of Social Media in Marketing 36:54 Building Local Community and Patient Referrals 38:45 Realigning Business Expectations and Industry Maturation 41:12 Trends in Aesthetic Treatments and Hybrid Healthcare 44:09 Blurring Lines Between Wellness and Aesthetics 47:45 Importance of Skincare in Clinics 52:42 Choosing Suppliers: Quality Over Price 58:26 Challenges and Opportunities in Product Training 01:01:19 Future Growth and Technological Integration 01:04:30 Special Offers and Upcoming Events THE STATE OF MEDICAL AESTHETICS REPORT ALL IA LINKS & CONTACT INFORMATION

Episode 301 hosts Dr Eyal Kramer (Plastic Surgeon from Tel Aviv, Israel) & Dr Ellen Selkon (Cosmetic Physician from Auckland, New Zealand). In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 4 we focus on a new product launched by IBSA called 'Profhilo Structura'. Our conversation covers the technical aspects of the product, the difference between Profhilo and Profhilo Structura, how Structura works on a cellular level, patient choice and suitability, injecting techniques and more. 00:00 Introduction 00:51 300th Episode Celebration and IA Competition Announcement 02:10 Special Guests Introduction 04:01 Innovations in Aesthetic Medicine 09:41 Understanding Bio Remodeling and Healing 14:57 How Profilo Works On A Cellular Level 22:53 The Difference Between Profilo and Profhilo Structura 32:00 Practical Application of Profhilo Structura and The Patient Consultation 45:06 Injection Techniques with Profhilo Structura 45:44 Identifying Saggers vs Sinkers 48:58 Patient Experience and Immediate Effects 51:23 Protocol and Treatment Frequency 56:29 Complications and Safety 01:07:53 Combining Treatments and Techniques 01:27:10 Final Thoughts and Future Ideas ALL IA LINKS & CONTACT INFORMATION

To celebrate our milestone 300th episode, we are honoured to re-host Dr Jean Carruthers (Opthalmologist from Toronto, Canada) & Dr Michael Kane (Plastic Surgeon from New York, USA). This episode is divided into Part 1 and Part 2. Part 1 (this episode) is available to listen to on all of your favourite podcast apps. Part 2 will be available exclusively on our new app called IA Community launching in May (Click here to join our waitlist) We've been priviledged to have hosted both of our guests on the podcast previously (episodes 120 and 190) and these rank in the top five of our most listened to episodes ever. These two legendary pioneers helped discover and evolve the science of botulinum toxin treatments and facial aesthetics as a speciality. Jean and Michael's experience is unparalleled having both worked on the advisory boards and research teams from every major pharma company over the past 40 years. So we go on a deep dive to learn where we've come from, where we're currently at and where we might be going in the world of aesthetics. 01:48 Celebrating 300 Episodes 03:18 Special Guests: Dr. Jean Caruthers and Michael Kane 03:01 The Origins and Development of Toxins 04:55 Exploring the Hall Strain and Toxin Subtypes 07:14 Early Experiments and Discoveries 07:15 Early Trials and Challenges 13:01 Pioneering Techniques and Complications 22:51 Long-Term Effects of Muscle Relaxation 23:45 Exploring Botulinum Toxin B 28:32 Training and Techniques for New Injectors 35:22 Consultation and Patient Interaction 44:22 Beyond Wrinkles: Emotional Wellness ALL IA LINKS & CONTACT