Stay Paid Podcast

We're super excited about the format for this special 500th episode of Stay Paid. Borrowing from the popular Hot Ones show, we answer questions from our listeners and a few from our employees while eating hot wings. The hotter the wings get, the harder it is for us to keep our cool and make it through! But the struggle is worth it because we've some great questions that deserve equally great answers. Listen to find out the most overlooked marketing tactic that will radically elevate your brand, how we respond to a former guest who wants to know which strategy is really the best for building a brand, and our advice for winning over referral partners when you're new to the business and haven't yet built a reputation. Plus, we've got a major announcement you won't want to miss. It's about a seismic shift that's going to bring even more value to our listeners. Visit www.remindermedia.com/episode500 for more details! Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith · $100M Leads: How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi · Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:25 The Hot Ones challenge 2:52 Special thank you deal 4:16 Q1: To what do you attribute your success? 7:18 Q2: What's been your biggest disagreement? 10:03 Q3: Where do you see yourselves is five years? 13:47 Q4: Where is the best pizza? 17:05 Q5: What marketing tactic do Realtors® often overlook? 20:46 Q6: What would you say to agents who only want to do free marketing? 23:58 Q7: Cold-calling/door knocking vs. client events/magazines—what's your take? 28:21 Q8: What's your advice to graduates looking to start their careers in marketing? 32:35 Bonus Questions 36:12 Q9: What's the best way to attract referral partners when you're new to sales? 40:40 Q10: What is the one thing that, if it gets done, causes everything else to fall into place? 43:45 Announcing a new Stay Paid feed 48:01 Action Item

In this Silver Dollar episode, we review the six steps to producing an effective, lead-generating marketing plan. We explain not only conversion rates and how many transactions you need to reach your income goal but also where you should be focusing your energy to produce leads. Listen to find out what a healthy rate of growth is for an expanding business, the supremely important metric on which your entire plan rests, and how to determine the most productive activities so that you know where to best invest your time, budget, and energy. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Free tool: Marketing Revenue Calculator Free webinar recording: How to Make $100K Using Your ReminderMedia Marketing Platform You can get more free resources, including additional tools, e-books, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 0:51 Get ready now for 2024 2:06 Step 1: Set income goal 3:08 Step 2: Identify lead sources 3:51 Step 3: Categorize and assign weights 5:01 Step 4: Calculate conversion rates 7:49 Step 5: Assign budget and activities 8:32 Step 6: Work the plan 12:34 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

We've interviewed many guests who've told us their inspiring stories of overcoming adversity. In nearly all these tales, there persists two common themes—the guest had a mentor who played a critical role in helping them come out the other side, and they were unwilling to give up. This week, Allie Saleh—business and financial consultant, sales expert, speaker, coach, and podcaster—shares his story. Not surprisingly, his saga about building his own company, the Invested American, also includes references to the mentors he's had in his life and his ability to persevere. Listen to hear about the single value proposition that allowed Allie to attract agents without recruiting, find out the hard truth about being accountable when your or your team's motivation wanes, and discover the most beneficial place to put your focus and the action you should when faced with a challenge. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Call Allie at 918-513-2797 · Website: theinvestedamerican.com · Coaching and free e-book: alliesaleh.com You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 1:00 Allie's backstory 2:17 Reliance on confidence, mindset, relationships 5:04 Activities that (re)built his business 8:10 Qualities that attracted agents to the team 11:27 Balancing motivation with accountability 14:36 Coaching and experience with mentors 17:45 The need to have someone in your corner 19:40 Thoughts on therapy and self-help 24:43 Advice for struggling entrepreneurs 27:41 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Are you and insurance agent looking to get more referrals? Visit: https://remindermedia.com/staypaidinsurance/ to learn more From Setback to Success: Our Vital Need for a Trusted Ally

We all want to be able to do more in the 24 hours we get each day. But juggling multiple balls at once means that no single ball gets 100% of your attention—and that's bad for your business. In this Silver Dollar episode, we discuss how a loss of focus injured the growth of our own company, why it can be difficult to say no to opportunities, and the startling impact the pursuit of multiple goals has on productivity. Listen to discover how implementing multiple initiatives puts your bottom line at risk, the strategy used by Warren Buffet to prioritize his goals, incredibly disturbing research about the inefficiency created by multitasking and interruptions, and tips for effectively maximizing your productivity. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Book: The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss · You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 0:51 Signs of a lack of focus 1:19 Story about Bills Gates and Warren Buffet 2:00 Poor company growth 2:51 The cost of not being focused 3:49 Be an optimistic realist 5:10 The need for discipline 8:45 The price of interruptions/multitasking 11:01 Big success comes from intense focus 15:45 Action Item The Skill Set That Transforms Businesses and Lives

Peter Fournier is the cofounder of All Things Insurance Group, a national IMO of 520 brokers and agents, and a crazy-effective sales agent in his own right—but his success didn't happen overnight. After 13+ years of learning his craft, Peter now coaches his brokers and agents how to secure three to five referrals with every sale. And today, he's sharing his killer strategy with us. When you listen, you'll discover a foolproof referral script that has clients feeling like they're receiving concierge service, simple steps you can take to stay in front of your clients, and the most important criteria to consider before joining a brokerage. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Connect · Social media: @peterjfournier on all platforms · Website: allthingsinsurancegroup.com · Training: petefournier.com Book recommendations · Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions by Ryan Serhant · Powershift: Transform Any Situation, Close Any Deal, and Achieve Any Outcome by Daymond John with Daniel Paisner · The 10X Rule: The Only Difference between Success and Failure by Grant Cardone · Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone Free e-book · Lead Generation for Insurance Brokers You can get more free resources, including additional e-books and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Are you and insurance agent looking to get more referrals? Visit: https://remindermedia.com/staypaidinsurance/ to learn more 0:00 Introduction 2:19 Peter's backstory 3:39 A $73K weekend 5:39 Staying in front of your clients 8:15 How to ask for a referral (strategy) 11:33 Referral closing ratio 12:14 Client touchpoint strategy 14:31 How to recruit agents 17:15 How to persevere in lean times 20:00 Recommended books 23:56 Action Item

In this Silver Dollar episode of Stay Paid, we get to the point and down to business with some hard-hitting, practical advice for hosting a stellar seminar that will get butts in seats. We talk through various reasons to host an educational presentation, share a long list of highly popular topics suitable for real estate, and give tips for how to best promote your event to your ideal audience. Listen to discover how to attract new leads with an easy strategy that piques interest in your topic, our golden sequence for sending email invitations that get people to register, and a ninja-level tip for repurposing your seminars. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · For more about hosting a real estate seminar, listen to episode 251: How to Generate More Leads Using Educational Workshops (with Faina Shapiro). · For more details about the planning phase of hosting a seminar, check out the blog "How to Host a Successful Educational Seminar [8-Step Process]." · You can get more free resources, including e-books, lead magnets to attract new leads, and useful printables by visiting our Resource Library. 0:00 Introduction 1:42 4 reasons to host a seminar 3:42 Popular real estate seminar topics 7:13 Tips for promoting a seminar 9:01 Recommended email invitation sequence 11:50 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 3 Keys to Seminar Success: Planning, Topics, Promotion

Eric Simon is the founder of the Broke Agent, a humorous outlet for agents dealing with the stress of their work. He's also the cofounder of BAM (Broke Agent Media) and serves as the organization's chief of content. In this episode, we ask Eric about the origins of the Broke Agent and the evolution that led to the building of BAM. We also get his expert opinion about some of the hottest topics in real estate: whether AI is a threat or blessing to agents, if virtual brokerages will make traditional brokerages obsolete, and how agents should be using social media. Listen to discover the smart social media strategy that will build your audience with lightning speed, two things you should be doing to keep your content relevant and ahead of the curve, and the best social media channel for converting leads (and why it works so well). Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Website: nowbam.com · YouTube: @nowbam · Instagram: @thebrokeagent · Podcast: Over Ask presented by Broke Agent · Training and education: BAMX You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 1:52 Eric's backstory 2:38 The evolution of the Broke Agent 5:38 Simultaneous growth across platforms 6:25 The road to Eric's true calling 8:04 The shift to serious real estate news 11:55 BAM delivers what other outlets lack 14:04 How to keep content fresh on a mass scale 17:08 Maintaining the integrity of a growing brand 21:08 Promoting the BAM brand with conferences 23:11 Thoughts about AI 24:00 Thoughts about virtual brokerages 26:10 Thoughts on best channels for real estate 28:09 Recommendations and advice 32:09 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Are you a real estate agent looking for an incredible way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Talking Content & Social Media with The Broke Agent | BEST Platform

As an entrepreneur, there's no escaping the challenges that can impede your success. You've got to secure funding, manage cash flow, navigate market competition, and adapt to rapidly changing conditions. And that's just the business-side of things—there's also the emotional toll of uncertainty, long hours, and insidious doubt. It can be tough to stay resilient. In this episode, we're sharing four ways to bolster your resolve so that when you hit a rough patch, you'll have what you need to keep going. Listen to discover why your goals may not be sufficiently motivating (and what to do about it), the one thing with the most power to influence nearly every aspect of your life, and the serious problem perpetuated by the current "hustle and grind" culture that is sapping your energy. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 1:33 Being resilient is difficult 2:35 99% won't accept this advice 4:14 Strategy: Be super specific about your goals | Know thyself 5:40 Specific goals get you through adversity (story) 8:18 Strategy: Invest in yourself | Choose your environment 10:45 Strategy: Get an accountability partner | Put skin in the game 11:47 Strategy: Rest, reflect, recharge 15:15 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

We're talking with Jason Smith and Dave Alison, the CEO and COO, respectively, of Clarity 2 Prosperity. Together, they explain how the techniques described in Jason's book, The Bucket Plan, take an intangible service like financial planning and turn it into a process that prospects can experience and understand. The basic principles that inform their tactics are ones that professionals in any industry who sell complicated services or intangible products can use to move prospects forward in the sales process. When you listen, you'll learn four steps you can use to package your wisdom into a process clients can understand, a simple technique to dramatically increase your clients' engagement while enhancing your authority and credibility, and the power of stories, analogies, and visuals to eliminate confusion and persuade an audience. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · The Bucket Plan: Protecting and Growing Your Assets for a Worry-Free Retirement by Jason Smith · Free e-book: "Lead Generation for Financial Advisors" · You can get more free resources, including lead magnets and additional e-books, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:17 Jason and Dave's backstory 2:00 Origins of the Bucket Plan 4:41 Selling a 4-step, tangible process 8:35 Visualization | Let clients see the process 11:11 Advisors #1 job is to simplify 16:00 The impact of simplicity [Golden Nugget] 17:39 The psychology of engaging your clients 19:37 A structured process is scalable 20:42 Using the process for lead generation 23:11 Book recommendations 28:00 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ I Insurance agent looking for your own personally branded magazine? Visit: https://remindermedia.com/staypaidfinancial/

We can't help but notice the increasing number of Stay Paid guests who are holding client events, and it makes sense. These events are great way to show how much you appreciate your clients' business and gather referrals. In this Silver Dollar episode, we're sharing 12 client event ideas—that's one for every month in 2024—from some of our top guests. Listen to find out how to get other people to pay for your event, a follow-up sequence that will multiply the power of your event, and our advice for getting tons of Google reviews while avoiding algorithmic suspicion. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Podcast episodes · Ep. 257: How to Use Instagram to Close $50M in Sales (with Shannon Gillette) · Ep. 239: How to Ask for REFERRALS the Right Way (with Barb Betts) · Ep. 101: How to Be a Top Producer and Still Take a Vacation (with Tony Ray Baker) · Ep. 426: How to Build a Referral-Only Business (with Garrett Maroon) · Ep. 275: How Marc Minor Built a $500M Book Using Referrals · Ep. 484: 4 Ways to Make Relationships the Bedrock of Your Business (with Stacy Allwein) Free resource · Real Estate Referral Partner Worksheet: Use this free resource to identify the businesses and people in your area with whom you share a common clientele but don't compete for business. Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/