Stay Paid Podcast

When you first started your career and were trying to generate leads, someone likely told you to reach out to your sphere. But how do you do that without coming across as self-serving? Mike Wagner is a luxury home agent who runs a "day one in real estate" class for new agents. Along with explaining how to effectively connect with your sphere using handwritten notes, Mike shares his experience and his formula for ACE (automatic, consistent, and effective) marketing. Listen to find out how easy it can be to get contact information for the people in your sphere, the sensible way to use social media to nurture relationships, and how to position yourself as a successful agent in your first 90 days. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Connect with Mike at mike@mikewagner.com · The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, and Jay Papasan You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:14 Mike's backstory 1:50 New agents' biggest pain point 3:40 Mike's Class: Day 1 in Real Estate 4:56 Drilling down into your SOI 8:08 Strategy for reaching out to your sphere 11:44 You have to be willing to ask for a favor 13:43 The power of handwritten notes 15:54 90-day new agent marketing plan 18:56 Testimonial – the impact of American Lifestyle 22:15 ACE marketing and the 3-legged stool 24:29 Marketing needs to be consistent 25:29 Handwritten notes: economical, soft-touch marketing 27:06 Social media epiphany 29:53 Social media combined with handwritten notes 33:05 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Expressing gratitude to your clients is not only a kind and considerate gesture but also a powerful way to build strong relationships. A thoughtful gift, even a modest one, will go a long way toward setting your business apart from your competitors and contribute to a positive brand image in the minds of your clients. Listen to this Silver Dollar episode to hear about a fantastic idea that elevates the impact of even the simplest gift cards, discover how to garner favor with your referral business partners while putting a smile on your clients' faces, and learn how to solve the age-old problem of what to give the client who has everything. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson Free e-book: "Getting Started with Relationship Marketing" You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 0:51 Don't be like Luke 1:43 e-gift cards 2:31 Gift cards to local businesses 3:19 Experiences 4:35 Homemade gifts 6:11 Gifts for self-care 6:40 Donation to a charity 7:32 Hobby-related gifts 8:36 Send a video text message 9:35 Tips when giving gifts 11:40 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

As applications of AI continue to develop, they will dramatically improve our overall efficiency by streamlining and automating many time-consuming processes that we currently do manually. And it's a safe bet that your competitors are already looking for ways to implement AI to get ahead. That's why we're revisiting some past episodes to give you the best-of-the-best tips for how you can start to incorporate AI into your marketing. Join us to hear how a former antichatbot agent now uses AI to improve his team's efficiency, effectiveness, and speed to lead while maintaining authenticity, discover some of the best ways to prompt ChatGPT to give you personalized content that meets your specific needs, and find out some of the many ways you can use AI to repurpose your content for different channels and goals. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 0:51 Growing adoption of AI technology 1:57 Maintaining authenticity with chatbots (Ray Ellen) 4:36 Impressive stats about chatbots 5:59 Writing prompts to get the most out of AI (Josh Stike) 8:48 Discover all that AI can do (Luke Acree) 10:05 Repurposing content with AI (Josh Stike) 14:16 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ The Best Golden Nuggets of 2023 | AI & ChatGPT

Luke recently had a chance to spend two days visiting with Stephen (one of his brothers) and his team of agents in Viriginia. Stephen is the #1 producer in Lynchburg, but he's struggling to move up among Realtors® in the state—and now we're pretty sure we know why. His pain point may very well be the same one that's keeping you from achieving your best too. When you listen, you'll discover two huge benefits of creating and sticking to a routine, how to stop reacting to your clients' every demand and set expectations, and why you must be intentional about the details in your schedule. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Free e-book: The Ultimate Rookie Year Guide · Free webinar: "Your 2024 Marketing Plan: A Path to $100K or More" You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 0:51 Discovery of a massive pain point 3:08 Lack of routine prevents efficiency & effectiveness 4:12 Be intentional about having a routine (example) 6:57 The power of setting expectations 8:07 Routines are good for your health 10:32 Routines encourage growth & discipline 14:35 Little things will make a difference 15:43 Action Item What I Learned Sitting with a #1 Producer for Two Days Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

In our second review of our best-of-the-best episodes from 2023, we're sharing some of the very best advice we've heard for hosting client events, including how you can get your referral partners to pay for them! Listen to discover our favorite holiday event that garners tons of goodwill and publicity, the one thing you want to make sure you have at every event, and an amazing script that naturally introduces the topic of referrals into any conversation. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Blog: "How Million-Dollar Agents Use Client Appreciation Events to Get Referrals" · Free printable: Real Estate Referral Partner Worksheet You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 0:57 Best, hugely popular marketing tactic 1:37 Never pay for your client events (Luke Acree) 3:02 Get your clients involved; use a videographer (Shannon Gillette) 4:59 Mine your event for client reviews (Luke Acree) 7:14 Multiply your client touchpoints (Garrett Maroon) 8:37 Use events to produce referrals; script (Luke Acree) 12:14 Action Item The Best Golden Nuggets of 2023 | Client Events

Sending holiday gifts is a simple yet effective way to express appreciation, strengthen client relationships, and enhance brand loyalty. But if your gift is to leave a lasting, meaningful impression—one that's going to actually help you build stronger connections—then it's got to be one that shows you value your clients and their business. In this episode, we talk about how a personally branded magazine checks all those boxes. You'll hear about the features and benefits of this cost-effective and lasting holiday gift and how you can use it to garner repeat and referral business this season, setting the stage for a prosperous new year. Listen to discover the unbelievable but proven ROI clients have enjoyed by sending their magazines, how to leverage each issue to nurture relationships once it's delivered, an easy, no-pressure script that organically introduces requests for referrals into holiday conversations. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Webinars · "How I Got a 9,000% ROI & How You Can Too with Garrett Maroon" · "Your 2024 Marketing Plan: A Path to $100K or More" Blog · "Get to Know Your Clients with the F.O.R.D. Method" · "Elevate Your Client Follow-Up: 7 Reasons for Realtors® to Use a Personally Branded Magazine from ReminderMedia" FREE e-book · You CAN Build a 100% Referral-Based Business Special offer · staypaidpodcast.com/magazine You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 0:51 A unique and cost-effective holiday client gift 2:22 Family gatherings are ripe with opportunities 4:17 Clean your client mailing list 5:19 A truly personalized touchpoint 6:13 Proof of magazine's referral-generating power 6:42 Digital touchpoints for the holidays 7:56 Leverage in your follow-up [script] 11:44 Additional uses for your magazine 12:27 An amazing ROI 13:57 You need a REASON to call 17:06 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

At some point, just about everyone suffers from a case of insecurity. In fact, one review suggests that up to 82% of people may experience feeling like they don't deserve their success and are going to be exposed as a fraud. It's called imposter syndrome, and in this episode, we talk about the symptoms, why it's so common, and strategies to overcome it. Join us to discover why people who feel like imposters are typically legitimately successful, the truth every professional can fall back on when they feel their confidence waning, and three solid strategies you can use to combat feelings of insecurity. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 0:51 Imposter syndrome defined 2:33 Experiences of imposter syndrome 3:03 Success can instigate imposter syndrome 4:05 Tom Brady | Humility can calm you 5:01 Symptoms of imposter syndrome 6:09 Luke confronts his vulnerability 7:09 You still know more than your clients 8:03 Practice is the antidote to insecurity 9:10 Tip 1: Challenge and share your negative thoughts 10:54 Tip 2: Focus on your strengths 11:43 Winners strive for more 14:17 Tip 3: Surround yourself with supportive people 14:43 Tip 4: Get a therapist/coach/mentor 19:30 Action Item What is imposter syndrome and how can you combat it?

You own your email list, which means that no matter how platforms like Facebook and Instagram may change, you always have a way to market directly to your audience. But what good is an email list if the emails you send aren't opened or otherwise don't get you the desired response? In this Silver Dollar episode, we share the techniques we've tested and reveal the ones that consistently return the best results. Listen to find out our best-performing subject line and the tactic that compels recipients to click, the point in your sales funnel where you should send shorter emails, when you should use plain-text emails for the best results, and whether it is better to have an email come from one person or your company or brand name. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Blogs · "How to Write an Email Marketing Newsletter: A Guide for People Who Aren't Writers (or Even Marketers)" · "The Best Email Segmentation Strategies for Real Estate Agents" · "Exploring Email Marketing Analytics" You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 0:51 An email list is your most important asset 2:14 Tip #1: Ask a question 4:22 Tip #2: Target your audience 5:49 Short vs. long emails 6:56 Tip #3: Always include a single CTA 8:16 Tip #4: Plain text vs. designed HTML 9:54 Tip #5: Follow up produces conversions 13:08 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

It's incredibly gratifying when a listener tells us they've gotten better results from their marketing by following advice they heard on Stay Paid. Now we want to hear about your success. In this episode, we're sharing some of the best social media advice we've gotten from guests this year with the hope that you'll implement it and tell us what happens. Listen to uncover the video-content strategy that converted 170K sales in just five days, find out how to exploit the tidal shift in what's popular now to make content creation super easy, and discover the inspired three-part video strategy that we're testing to keep viewers engaged longer. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and links to the full interviews featured here. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Social Media Success You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 0:00 Introduction 0:51 How to get better results from social media 1:33 Find and post about what is trending (Tamara Thompson) 3:29 Be consistent (Marie Lee) 4:57 Don't create when you can document (Jeff Pfitzer) 6:35 Provide edutainment (Katelyn Rhoades) 9:03 Consume content and test what works (Eric Simon) 11:00 A new podcast is coming! 13:24 Action Item The Best Golden Nuggets of 2023 | Social Media

Failure is a tricky thing. No one likes it, but everyone does it. It's inevitable. And yet when most people fail, they tend to get down about it. Some are so negatively affected by failure that they stop trying and quit altogether. Still others don't try at all because they're afraid of that failure. But if we all fail at one point or another, then what makes successful people different from those just described? They've learned to fail well. Listen to this Silver Dollar episode to discover why failure is the antidote to the complacency success so often creates, two genuine benefits of failure that make a productive adulthood possible, and three ways to cope with the disappointment that mistakes can cause. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources QBQ! The Question Behind the Question: Practicing Personal Accountability in Business and in Life by John G. Miller You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 0:53 Failure is inevitable 1:15 Failure in our own company 4:26 Failure is a great teacher [example] 5:36 Failure fosters resilience 6:58 Failure encourages creativity 8:26 Failure promotes self-reflection 10:46 Failure gives you an opportunity to start over 12:46 4 tips for dealing with failure 16:46 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/