The UnNoticed Entrepreneur

Get Noticed! Send a text.Why does being on time, and managing our time matter so much to our reputation? Capterra has 68 time scheduling softwares listed which offer free trials; so what are you waiting for?German paper de Bild ran an article in 2018 and wrote "Once the pride of the German state that owns it and the envy of much of the rest of the world, to the [neighbouring] Swiss, who are annoyed by German unpunctuality because it messes up their own train timetable, we are becoming a joke,”  Here are just 3 reasons why being on time matters:If you can't be on time, how can you give the customer confidence you will deliver on time?If you're late, it impacts all those around you who then can't get on with their work..thinks the Swiss trains.We never get time back...it's lost. [and the Swiss will laugh at you]On this episode I talk about the use of time scheduling software and some key considerations: Flexibility Calendar syncingPayment processingMultiple points of accessIntegrationsI mention some softwares in this podcast which you can use to get your schedules online and automated for free; after all the last thing you want is to be laughed at by the Swiss!Calendly.comAcuity.comTimify.comZoho.comIf you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.A trailer for this podcast:Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.The Global Association of the Exhibition Industry estimates that trade show cancellations and postponements have had a 14.4 billion euro impact on the global economy in 2020, but in truth it is saving many companies a fortune, and COVID is heralding a new golden age of the virtual event. 20 years ago virtual events were mocked and laughed out of the industry, so it’s great to see them forced back on the agenda. Now is their time to shine and to forge a legacy way beyond the current situation. It’s so much more than rules and governance it’s about human behaviour and virtual events in tandem with live experiences will be here to stay. Jeremy King, CEO, Festival of Media & M&M Global & Virtual Exhibition Institute.At the forefront of these new events are a number of companies which are now offering innovative pricing models for organizers and attendees. Companies like  Intrado Virtual Events and Swapcard.com can host Conferences, Exhibitions, Corporate events, and a Congress. Swapcard offers a free app for example to host events.Using Swapcard, Hello Tomorrow increased engagement in 100% of its sessions, 9,413 connections made through the event app, and 804 attendees created their own schedule.There are plenty of other platforms with names like Airmeet, Bigmarker, ConnexMe, Boomset, and Attendify.SmartXpo.com - this for the organisers themselves….providing leading-edge analytics to boost performance and profitability of trade shows, conferences and events. Virtual events create opportunities for business owners to reach out well beyond the world offered by traditional events.  Public relations used to rely on events as a platform for engagement, the beauty is that now we can do this without travelling, hotel nights, expense, but more over we can have analytics.On the downside, no getting away from home, no luxury hotel nights, no living on expenses and no way to blame the trade show organisers for lack of results.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.This is the trailer for the full show which can be heard herehttps://www.buzzsprout.com/850540/4887854Nobody likes to receive irrelevant information, but more than that McKinsey research and experience show that personalization, fully implemented, can unlock significant near-term value for businesses—such as 10 to 20 percent more efficient marketing and greater cost savings and a 10 to 30 percent uplift in revenue and retention. So why doesn't everyone take advantage of what Scott Brinker calls the 'Second Golden Age of Martech' and the 8,000 services on offer to help them?I discuss the importance of data, and how to collect it, the impact of triggers and when to recognize them, and how consumer sales strategies really are a parallel with media relations.Then I share about 1/8000 which is to Muck Rack’s Public Relations Management (PRM) platform which gives journalists the ability to showcase their pitching preferences right on their free portfolios, and lets PR teams create a system of record for media contact preferences. With over 10,000 journalists on the platform, admittedly this looks to be largely USA as the firm is based in NYC, this is offering personalisation at scale for media relations; other platforms will follow.  At the end the day, data, technology and teams all require the stories which business owners have to tell; so I encourage entrepreneurs to use the technology but never lose focus on what makes their business human; that's the best pr of all.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Nobody likes to receive irrelevant information, but more than that McKinsey research and experience show that personalization, fully implemented, can unlock significant near-term value for businesses—such as 10 to 20 percent more efficient marketing and greater cost savings and a 10 to 30 percent uplift in revenue and retention. So why doesn't everyone take advantage of what Scott Brinker calls the 'Second Golden Age of Martech' and the 8,000 services on offer to help them?I discuss the importance of data, and how to collect it, the impact of triggers and when to recognize them, and how consumer sales strategies really are a parallel with media relations.Then I share about 1/8000 which is to Muck Rack’s Public Relations Management (PRM) platform which gives journalists the ability to showcase their pitching preferences right on their free portfolios, and lets PR teams create a system of record for media contact preferences. With over 10,000 journalists on the platform, admittedly this looks to be largely USA as the firm is based in NYC, this is offering personalisation at scale for media relations; other platforms will follow.  At the end the day, data, technology and teams all require the stories which business owners have to tell; so I encourage entrepreneurs to use the technology but never lose focus on what makes their business human; that's the best pr of all.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.This is a trailer for the main podcast:The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs),  Why does this matter?“The brands that have not yet caught on to this, and are not thinking about how they will embed environmental and social sustainability within their business model, will not be around in the next 50 years,” Chief Marketing Officer of Unilever Keith Weed wrote in The Guardian.Corporate Social Responsibility used to be soft side of a company's PR activities, but with climate change, COVID and social movements like Black Lives Matter, how a company behaves has become as important as what it sells.  In this podcast I share information about the UN SDG's and where you can check your own company's credentials; SDGfunders.org was created by Candid (formally Foundation Center) as a part of SDG Philanthropy Platform initiative and was funded by the Conrad N. Hilton Foundation, Ford Foundation, and the MasterCard Foundation.Sustainability programs are good for business and good for publicity. A business can enter awards which recognise and promote businesses that excel with corporate social responsibility projects. Potential awards your business could enter include:International CSR Excellence AwardsGlobal Good AwardsBusiness in the Community's Responsible Business Awards(link is external)Guardian Sustainable Business Awards(link is external)Ethical Corporation Responsible Business AwardsI also mention the business responsibility map which can be downloaded here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSuppoSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs),  Why does this matter?“The brands that have not yet caught on to this, and are not thinking about how they will embed environmental and social sustainability within their business model, will not be around in the next 50 years,” Chief Marketing Officer of Unilever Keith Weed wrote in The Guardian.Corporate Social Responsibility used to be soft side of a company's PR activities, but with climate change, COVID and social movements like Black Lives Matter, how a company behaves has become as important as what it sells.  In this podcast I share information about the UN SDG's and where you can check your own company's credentials; SDGfunders.org was created by Candid (formally Foundation Center) as a part of SDG Philanthropy Platform initiative and was funded by the Conrad N. Hilton Foundation, Ford Foundation, and the MasterCard Foundation.Sustainability programs are good for business and good for publicity. A business can enter awards which recognise and promote businesses that excel with corporate social responsibility projects. Potential awards your business could enter include:International CSR Excellence AwardsGlobal Good AwardsBusiness in the Community's Responsible Business Awards(link is external)Guardian Sustainable Business Awards(link is external)Ethical Corporation Responsible Business AwardsI also mention the business responsibility map which can be downloaded here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcaSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group, only about 5% of U.S. advertising is even aimed at people over 50. In this episode addressing the Personalization module of the SPEAK|pr course, I share thoughts on marketing to people who aren't looking to go offline anytime soon.Why is this, but more importantly how can our own businesses cater to the silversurfers who now control 80% of the wealth in western markets like the UK and USA? It's important because this is a major trend; According to the EU, the senior citizens market will grow by 81% from 2005 to 2030 while the 18-59 year old market will only increase 7% I share the true story of how I demonstrated a wireless router and antennae to a woman in her 70's at a campsite in Aberystwyth, Wales, and what that taught me about marketing to seniors.  Most marketing is aimed at the young and the impressionable. According to Forrester research, 55% and 54% of those less than 31 and 31-39, respectively, say they “enjoy trying new brands or products.” That number drops to 39% for those aged 54-63 and 31% for the 64-74 set.  So is it harder to get old people to adopt new products and services?I argue that it isn't harder, but it does take a different approach and even using technologies like talkify and natural readers. to compensate for the effects of ageing on hearing and eyesight. So thinking back to the campsite…I think the key lessons we can think about when marketing to older generation are: Simplicity, Trust, Support.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group, only about 5% of U.S. advertising is even aimed at people over 50. In this episode addressing the Personalization module of the SPEAK|pr course, I share thoughts on marketing to people who aren't looking to go offline anytime soon.Why is this, but more importantly how can our own businesses cater to the silversurfers who now control 80% of the wealth in western markets like the UK and USA? It's important because this is a major trend; According to the EU, the senior citizens market will grow by 81% from 2005 to 2030 while the 18-59 year old market will only increase 7% I share the true story of how I demonstrated a wireless router and antennae to a woman in her 70's at a campsite in Aberystwyth, Wales, and what that taught me about marketing to seniors.  Most marketing is aimed at the young and the impressionable. According to Forrester research, 55% and 54% of those less than 31 and 31-39, respectively, say they “enjoy trying new brands or products.” That number drops to 39% for those aged 54-63 and 31% for the 64-74 set.  So is it harder to get old people to adopt new products and services?I argue that it isn't harder, but it does take a different approach and even using technologies like talkify and natural readers. to compensate for the effects of ageing on hearing and eyesight. So thinking back to the campsite…I think the key lessons we can think about when marketing to older generation are: Simplicity, Trust, Support.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO ofLotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.What gets measured gets done, and PR productivity can be monitored by the Activity Communications Index. On this episode, I share what happened to our public relations activity when I went to wonderful Wales for a weeks holiday with the family.I include the tools which I've used to automate content distribution and the performance of that content in my absence including Repurpose.io and ZOHO. Overall I found that my metrics have held up but that there are sales leads which I should have in my CRM but which aren't for some reason being captured which is an indication that my funnel isn't working properly and that my content strategy needs work. I share that the website is now really only one part of the communications ecosystem that we have to service whilst we are away, and the ACI is a tool which helps to keep a tabs on all the channels which we are using.The ACI formula:content x frequency x channels.On the subject of creating better content, I am excited to be interviewing the Kate Bradley CEO of Lately.ai in an upcoming podcast to explain how I can do this better.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/