The UnNoticed Entrepreneur Why do the 17 UN Sustainable Development Goals matter so much to your reputation, and how can you demonstrate your sustainability credentials?
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The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs),
Why does this matter?
“The brands that have not yet caught on to this, and are not thinking about how they will embed environmental and social sustainability within their business model, will not be around in the next 50 years,” Chief Marketing Officer of Unilever Keith Weed wrote in The Guardian.
Corporate Social Responsibility used to be soft side of a company's PR activities, but with climate change, COVID and social movements like Black Lives Matter, how a company behaves has become as important as what it sells.
In this podcast I share information about the UN SDG's and where you can check your own company's credentials; SDGfunders.org was created by Candid (formally Foundation Center) as a part of SDG Philanthropy Platform initiative and was funded by the Conrad N. Hilton Foundation, Ford Foundation, and the MasterCard Foundation.
Sustainability programs are good for business and good for publicity. A business can enter awards which recognise and promote businesses that excel with corporate social responsibility projects. Potential awards your business could enter include:
- International CSR Excellence Awards
- Global Good Awards
- Business in the Community's Responsible Business Awards(link is external)
- Guardian Sustainable Business Awards(link is external)
- Ethical Corporation Responsible Business Awards
I also mention the business responsibility map which can be downloaded here.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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