

The UnNoticed Entrepreneur
Jim James
Business marketing for entrepreneurs.I talk with entrepreneurs and experts about how to build a brand and generate more leads.My name is Jim James. I've built my own companies on 3 continents since 1995 , including a multi office public relations agency. On the show I bring you tools and tactics that you can put into practice on the same day.I also publish a magazine and newsletter.Please visit and sign up to stay up to date:https://www.theunnoticedentrepreneur.com
Episodes
Mentioned books

Mar 18, 2021 • 20min
Do you dream of being on TV, and not just watching it? Then listen to the CEO of LifeFlip Media coach you on how to be the in front of the camera and not behind the times.
Get Noticed! Send a text.Eric Mitchell is the CEO of LifeFlip Media, and a recognised TV personality in his own right appearing on ESPN, ABC, Fox Sports, NBC, CBS, Cheddar, Fox News, CNN, BBC News, NewsNation Now. He shares with the UnNoticed how to get started with appearances on local radio and podcasts, ways to leverage ClubHouse and tips on being the best person for the media to talk to when a story is breaking.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 16, 2021 • 20min
Living in the Orange State of Florida this entrepreneur doesn't want you to hire his PR Agency, but this is what he will teach you.
Get Noticed! Send a text.Journalists don't want to talk with Agency people, according to this agency owner and so Brandon Watts in Florida has created a DIY Pr program for early stage start ups so that they don't have to pay people like Brandon and me to help them. He shares the 5 stages of a PR plan which are generating great results for his clients, and we talk about how much time should be spent on owned vs earned, and whether Sheryl Sandberg was right when she said the media don't care about the little guys. Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 11, 2021 • 23min
If you would like to know how to get over 1.5m views on your social media content then listen to Luna's story.
Get Noticed! Send a text.Dr Shelley James created an avatar called Luna to explain to young people how light makes a difference to their wellbeing, and what they can do about it with simple and free tips. The edumercials were sponsored by industry players Signify, Fagerhult and Seoul Semiconductor. The first 2 short films have been viewed over 1,500,000 time with click through rates over 10%. Listen to how Shelley persevered when big agencies said they she couldn't afford to produce these videos', and how technologies which other low budget projects can use, and how she managed to raise finance. Http://www.Ageoflightinnovations.comSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 9, 2021 • 18min
How can world rowing provide clean water to inhabitants on the banks of the Zambezi river and grow the next generation of world class African athletes?
Get Noticed! Send a text.Purpose driven projects are increasingly part of an organizations role in the world, and for the 150 year old World Rowing Federation, a partnership with the World Wildlife Fund for Nature is taking the form of a rowing centre on the Kafue river in Zambia. Mark Thomas shares why taking care of water is a concern for all, and also how organizations can align their purpose with practical solutions to problems facing the world.WWF and World Rowing have a very strong and active partnership because our sport is a powerful and very relevant means of communication to all age groups, about Clean Water issues around the globe. As well, we are working together on an important “water-project” near Lusaka, Zambia, called the Kafue River & Rowing Centre. In just a few words, this Centre will be a place on the banks of the Kafue River (a major tributary to the Zambezi) where conservation, research, and sport unite to tackle global water issues. It is a project where a partnership such as this - and with the support of companies whose interests lie in the same direction, can make a crucial local intervention – yet with global impact. See links here for details https://worldrowing.com/responsibility/environment/wwf-alliance/https://worldrowing.com/responsibility/environment/kafue-river-rowing-centre-info/Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 8, 2021 • 59sec
How can world rowing provide clean water to inhabitants on the banks of the Zambezi river and grow the next generation of world class African athletes?
Get Noticed! Send a text.This is a trailer for the full show which can be heard on the 9th March by just subscribing to the podcast or clicking this link.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 4, 2021 • 17min
Could you be the next WebTV wonderwoman like this entrepreneur who runs a consultancy and station whilst holding down a full time job.
Get Noticed! Send a text.The Mason Wiggins Media Group aka MWMG.TV is an independent on-demand webTV network and is run by Audrey Wiggins, who also runs Altogether.biz and holds down a regular job. They stream, produce, host and design OTT primarily for the IoT. Featuring hot topics, inspiration, faith-based, business, comedy, health and wellness, shopping and entertainment programming. We talk about how this inspiring woman set up and manages a channel which offers multiple revenue streams, but also opportunities for any company or entrepreneur to go global with a limited budget. If you don't want to set up your own webtv, reach out to Audrey and she can host your show on her platform.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Mar 2, 2021 • 19min
Million moustache march was just one campaign by the Elastic Agency and we discuss why they say "F!!CK the Formula" when it comes to PR.
Get Noticed! Send a text.If you look at reputation management, public relations, advertising, whatever you want to call it, according to Author, brand reputation strategist, entrepreneur, commissioned Kentucky Colonel and partner in Elasticity Aaron Perlut, there are two primary tenets; content and distribution. In this podcast formerFleishman Hillard executive Aaron shares with me how the Elastic Agency used a data driven but also creatively disruptive approach to making tax filing in America by H&R Block all about moustaches, and why godaddy was supposedly the perfect fit for his 'crazy' agency, but that wasn't what the internic company was looking for.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Feb 27, 2021 • 29sec
The Imperfections are what attract people to work with you.
Get Noticed! Send a text.Toni Kaufman gives this reassuring message and also tips on how to maximise value from online events. This is a trailer for the full show which is here.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Feb 26, 2021 • 41sec
F!!K The Strategy author explains how the made moustaches a tax deduction and the importance of data in PR.
Get Noticed! Send a text.This is a trailer for the full show with Aaron Perlut which can be heard hereSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Feb 25, 2021 • 20min
This man's father was a radiologist and now he can diagnose the martech solutions to solve your pain.
Get Noticed! Send a text.Marketing Technology Frans Riemersma, son of a radiologist who taught him the value of functionality over features. For two decades Frans has been designing Marketing Technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn. On this show we talk about the key applications all small business owners should deploy, and some cool new AI tools many of which offer freemium models.Software spoken about:https://www.woopra.com/https://mixpanel.com/https://monkeylearn.com/https://www.drift.com/http://www.bonjoro.comSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/


