The UnNoticed Entrepreneur

Get Noticed! Send a text.Simon Chappuzeau and entrepreneur Jim James have successfully increased engagement by 42% on Jim's LinkedIn while reducing their time to a couple of hours per week. They have created a presentation to share and discuss what they have learned over the last 11 weeks. In their presentation, Jim James and Simon Chappuzeau discuss the correlation between individual content pieces and the growth of engagement on LinkedIn. The UnNoticed Entrepreneur Jim is proud of the 41.5% improvement in engagement.Posts in the last 90 days received over 80,000 impressions. The key takeaway is that LinkedIn is a learning community, not a dumping place of content, and promotion will not get you any reach. Jim James and Simon Chappuzeau emphasized the importance of having a personal profile that showcases what you do, not just who you are, and how to add value to others. They also discussed the importance of having a good story and a profile that represents yourself. The golden rule is consistency in style, messaging, and posting frequency. It is essential to build expectations with your audience and stick to unmet promises. Posts should inform, educate, or inspire to spark curiosity and legitimate interest. Jim James' top-performing posts include a video, East West PR, and a slideshow about Simon Sinek, which all fall into the categories of inspire, educate, and inform. Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.In this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience's attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess sentence and word length and to present informally, like having a conversation with a friend in a pub. Finally, Ed emphasises the need to be yourself and show your personality without making it all about yourself.Listen NotesSearch the whole Internet's podcasts with the best podcast search engineThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alSocial listening - google alert killer!Generate leads and market your product using social listeningPost-production, transcript and show notes by XCD Virtual Assistant.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.In this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience's attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess sentence and word length and to present informally, like having a conversation with a friend in a pub. Finally, Ed emphasises the need to be yourself and show your personality without making it all about yourself.Listen NotesSearch the whole Internet's podcasts with the best podcast search engineThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alSocial listening - google alert killer!Generate leads and market your product using social listeningPost-production, transcript and show notes by XCD Virtual Assistant.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Charles Read is the 75-year-old founder of Getpayroll.com, a company that processes over US$1bn in transactions per year and doesn't do his marketing. In this episode, host Jim James talks to Charles Read, an UnNoticed Entrepreneur who has built a successful payroll management company called GetPayroll. They discuss how Charles scaled his business, his approach to marketing, and his advice for entrepreneurs looking to grow their business.Episode Highlights:- Charles talks about issues like loyalty and a system to reward companies that give you referrals. He also shares one of the lessons he has learned about getting professional staffing.- Charles explains that the Internal Revenue Service makes millions of mistakes a year, so they fix them. - Charles shares how the company started as a small business in the Dallas Fort Worth area and how they moved into the internet in the late '90s.- Charles emphasizes the importance of having a reputation and being willing to do what is necessary to protect it.- Charles talks about the referral program for clients and potential customers, where they are paid a percentage of the revenue and receive a referral fee.- Charles explains why the "Pay per Click" campaign has been unsuccessful and suggests that businesses should try new things and expand their business, even if it doesn't work.- Charles shares his advice for entrepreneurs looking to grow their business and talks about the importance of turning marketing over to somebody else.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.AWeberGrow, sell, and engage with your audience—all from a single platformTurn your content into shareable videosTurn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!Loom: Loom on. Meetings off.Record quick videos to update your team and cut down meetings by 29%.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Charles Read is the 75-year-old founder of Getpayroll.com, a company that processes over US$1bn in transactions per year and doesn't do his marketing. In this episode, host Jim James talks to Charles Read, an UnNoticed Entrepreneur who has built a successful payroll management company called GetPayroll. They discuss how Charles scaled his business, his approach to marketing, and his advice for entrepreneurs looking to grow their business.Episode Highlights:- Charles talks about issues like loyalty and a system to reward companies that give you referrals. He also shares one of the lessons he has learned about getting professional staffing.- Charles explains that the Internal Revenue Service makes millions of mistakes a year, so they fix them. - Charles shares how the company started as a small business in the Dallas Fort Worth area and how they moved into the internet in the late '90s.- Charles emphasizes the importance of having a reputation and being willing to do what is necessary to protect it.- Charles talks about the referral program for clients and potential customers, where they are paid a percentage of the revenue and receive a referral fee.- Charles explains why the "Pay per Click" campaign has been unsuccessful and suggests that businesses should try new things and expand their business, even if it doesn't work.- Charles shares his advice for entrepreneurs looking to grow their business and talks about the importance of turning marketing over to somebody else.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.AWeber - free email marketing Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.In this episode of The UnNoticed Entrepreneur, Jim James interviews Karen Tan, the founder and CEO of The Projector, an independent cinema and arts and cultural space in Singapore. Karen shares how The Projector was created to provide a mental breathing space where people can engage with interesting content and break out of their silos. The space shows alternative film content, hosts non-film content, and invites different interest groups to feel comfortable sharing the same space. Karen also shares how The Projector started, which was a crucial piece of the puzzle in getting noticed and on the radar. Karen provides some tips on how to create a community-led business to get an entrepreneur and a business noticed. She emphasises the importance of getting the neighbourhood behind the business before opening the doors and screening films. In The Projector’s case, they used crowdfunding as a marketing tool to bring like-minded people together, raise money, and build project ownership. She encourages entrepreneurs to fill a void in the landscape and make their business community-led to attract a loyal following. By doing so, people feel invested in the success of the business, and it becomes a community effort.AWeberGrow, sell, and engage with your audience—all from a single platformLoomRecord quick videos to update your team and cut down meetings by 29%.PrintfulTurn your ideas into unique products - Create custom products with your own design!VideoSnapTurn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!Post-production, transcript and show notes by XCD Virtual AssistantsProwly - the media relations platformProwly has everything you need to get your PR work done.Graphic design toolbox - VismeVisme is an online form builder specifically built to optimize for better conversions.Viddyoze: Create client-grabbing videosClient-grabbing videos in just 3 clicks with the world's most powerful video animation platformDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.In this episode of The UnNoticed Entrepreneur, Jim James interviews Karen Tan, the founder and CEO of The Projector, an independent cinema and arts and cultural space in Singapore. Karen shares how The Projector was created to provide a mental breathing space where people can engage with interesting content and break out of their silos. The space shows alternative film content, hosts non-film content, and invites different interest groups to feel comfortable sharing the same space. Karen also shares how The Projector started, which was a crucial piece of the puzzle in getting noticed and on the radar. Karen provides some tips on how to create a community-led business to get an entrepreneur and a business noticed. She emphasises the importance of getting the neighbourhood behind the business before opening the doors and screening films. In The Projector’s case, they used crowdfunding as a marketing tool to bring like-minded people together, raise money, and build project ownership. She encourages entrepreneurs to fill a void in the landscape and make their business community-led to attract a loyal following. By doing so, people feel invested in the success of the business, and it becomes a community effort.AWeberGrow, sell, and engage with your audience—all from a single platformLoomRecord quick videos to update your team and cut down meetings by 29%.PrintfulTurn your ideas into unique products - Create custom products with your own design!VideoSnapTurn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!Post-production, transcript and show notes by XCD Virtual AssistantsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.In this episode of The UnNoticed Entrepreneur, Ross Veitch, co-founder of online travel company Wego, shares how they grew their metasearch business-to-consumer internet travel company to generate over $1 billion in GMV, competing with the likes of Booking.com. Veitch discusses how they white-labeled the platform with large portals like Yahoo and MSN, optimized search and invested in marketing to create their brand.Veitch also explains how Wego localises their product and marketing to become the largest Middle Eastern online travel app, and how they survived COVID-19 by building their brand through digital marketing platforms and creating a better customer experience than their competitors. He also highlights the importance of entrepreneurs paying attention to AI as it could affect the future of companies and individuals in the digital world.AWeberGrow, sell, and engage with your audience—all from a single platformLoomRecord quick videos to update your team and cut down meetings by 29%.PrintfulTurn your ideas into unique products - Create custom products with your own design!VideoSnapTurn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!Post-production, transcript and show notes by XCD Virtual AssistantsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.In this episode of The UnNoticed Entrepreneur, Ross Veitch, co-founder of online travel company Wego, shares how they grew their metasearch business-to-consumer internet travel company to generate over $1 billion in GMV, competing with the likes of Booking.com. Veitch discusses how they white-labeled the platform with large portals like Yahoo and MSN, optimized search and invested in marketing to create their brand.Veitch also explains how Wego localises their product and marketing to become the largest Middle Eastern online travel app, and how they survived COVID-19 by building their brand through digital marketing platforms and creating a better customer experience than their competitors. He also highlights the importance of entrepreneurs paying attention to AI as it could affect the future of companies and individuals in the digital world.AWeberGrow, sell, and engage with your audience—all from a single platformLoomRecord quick videos to update your team and cut down meetings by 29%.PrintfulTurn your ideas into unique products - Create custom products with your own design!VideoSnapTurn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!Post-production, transcript and show notes by XCD Virtual AssistantsSupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.This week Simon Chappuzeau works with me on building my LinkedIn profile followers and shares some ways on how to do so.Since we started  this 12 week safari I have reduced my posting from 4-6 per day down to 1 per day.I have increased my followers from 10,850 to 11,167But most importantly my engagement rate has increased by 100%In other words I am spending much less time posting and getting better results.What we look at today- is where the time should go. And that is on content creation instead of content dumping.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.AWeberGrow, sell, and engage with your audience—all from a single platformDescript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Peppertype - Virtual Content AssistantGenerate better content copies in seconds with the power of Artificial Intelligence.Viddyoze: Create client-grabbing videosClient-grabbing videos in just 3 clicks with the world's most powerful video animation platformTest before you invest - with PickFuRun a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEEDDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/