

Embedded Executive Podcast
Rich Nass, Embedded Computing Design
Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
Episodes
Mentioned books

Apr 6, 2022 • 8min
Embedded Executive: Sasan Montaseri, Founder, ITTIA
IoT databases are different from general databases. Really? That was a surprise to me. To understand the difference, I invited Sasan Montaseri, the founder of ITTIA to join me on this week’s Embedded Executives podcast. Sasan has a lot of insight into this technology, particularly with respect to how you need to secure that database.

Mar 30, 2022 • 11min
Embedded Executive: Paul Beckmann, CEO, DSP Concepts
Applications that require high-quality audio are fraught with issues. It may be a video conference call with lots of background noise or people that are too close or too far from the microphone. Or it could be an audio-enabled appliance that just can’t seem to get it right. But that’s changing, according to Paul Beckmann, the CEO and Founder of DSP Concepts. Paul was my guest on this week’s Embedded Executives podcast and he is behind a lot of these techniques that are driving the latest audio technologies.

Mar 22, 2022 • 8min
Embedded Executive: Jim Liu, CEO, ADLINK
Our embedded industry continues to change as the industry evolves with the latest technologies. As a result, the vendors who serve those industries must evolve as well. One such vendor, ADLINK Technologies, has gone public with how they plan to evolve. To understand exactly what that means, I invited Jim Liu, ADLINLK’s CEP to join me on this week’s Embedded Executives podcast.

Mar 16, 2022 • 11min
Embedded Executive: Phillip LoPresti, CEO, Tanvas
Curved displays are nothing new, but as you would expect, there has been lots of innovation in the space. These curved displays are starting to show up in new places, particularly in automobiles. Why has this technology become more of a reality? That’s what us asked in my discussion with Phillip LoPresti, the CEO of Tanvas, in this week’s Embedded Executives podcast.

Mar 9, 2022 • 11min
Embedded Executive: Quentin Ochem, Product Management Lead, AdaCore and Florian Gilcher, Managing Director, Ferrous Systems
AdaCore is one of the leaders in the Ada programming language. Ada has been around for a long time, and is time tested. AdaCore recently announced that it is working with Rust, which is far newer than Ada. To me, that sounds like a disconnect. To understand how and why this marriage occurred, I invited Quentin Ochem, the Lead for Product Management and Business Development at AdaCore and Florian Gilcher, the Managing Director of Ferrous Systems for this week’s Embedded Executives podcast.

Mar 2, 2022 • 12min
Embedded Executive: Robert Bielby, Sr. Dir. of Automotive System Architecture, Micron
Memory is taking on a whole new role in the automobile. This is partly because there is so much required and partly because the memory has to perform at much higher levels than before. But is there such a thing as automotive memory? Is there a difference in memory for different applications? That’s where I started with my interview with Robert Bielby, Micron’s Senior Director of Automotive System Architecture. In this week’s Embedded Executives podcast, Robert explained why you need to peel back the skin to understand the differences.

Feb 22, 2022 • 8min
Embedded Executive: Christian Eder, Chairman, COM-HPC Working Group, PICMG
We are now about a year into the official launch of PICMG’s COM-HPC standard. The spec launched with a lot of fanfare from the association, many of its members, and from Embedded Computing Design. To see what’s happened over the past year, I invited Christian Eder to join my weekly Embedded Executives podcast. Christian plays a key role within PICMG, serving as Chairman of the COM-HPC working group. Christian is also the Director of Marketing for congatec.

Feb 16, 2022 • 10min
Embedded Executive: Shawn Slusser, Sr. VP, Infineon
Infineon is undergoing a fairly significant change, in my eyes at least. Whether it’s an intentional move or just one that’s happening through an unintended culture change, there’s no doubt that it is happening. What I mean by this is that, again in my opinion, the company is changing from one with a German culture to one with a Silicon Valley culture. It’s possible (and likely) that the acquisition of Cypress Semi had a lot to do with that. Is this culture shift a good thing? In my opinion, it is. Is it real? To get the answer to that, I interviewed Shawn Slusser, an Infineon Senior Vice President in this week’s Embedded Executives podcast.

Feb 9, 2022 • 10min
Embedded Executive: Joe Liefer, Sr. Product Manager, John Deere
John Deere is pushing the envelope in the farming space. The company is on the leading edge with technologies like autonomous tractors. From my limited knowledge of the farming industry, that seems like it’s beyond what farmers are asking for. But I’ve clearly been misinformed, as the farmers are way ahead of what I realized, partly thanks to innovations from the likes of John Deere. Hear what they are providing in my interview with Joe Liefer, a Senior Product Manager for Autonomy for John Deere’s Intelligent Solutions Group (ISG) in this week’s Embedded Executives podcast.

Feb 2, 2022 • 12min
Embedded Executive: Cees Links, GM, Wireless Business Division, Qorvo
WiFi is on the move again. WiFi 6 is becoming more entrenched, but WiFi 7 is just around the corner. Are these new iterations really necessary, or is it just a way to get users to upgrade to the latest and greatest? To that end, I invited Cees Links, the General Manager of Qorvo’s Wireless Business Division to join me for this week’s Embedded Executives podcast. In this episode, Cees runs through all the advantages and tradeoffs associated with each new flavor of WiFi , so designers and consumers can make an educated decision to plan their futures.


