

Startup Mindsets
Dan Gonzales
Welcome to Startup Mindsets! Dan Gonzales is your host! Each week, we'll dive into how founders across technology and innovation leaders think about running their business and why entrepreneurship is important in today's world. Subscribe & discover your Startup Mindset today!
Enjoy the show! :) -Dan
Instagram: @startupmindsetspod
Website: startupmindsets.com
Linkedin: Startup Mindsets
Enjoy the show! :) -Dan
Instagram: @startupmindsetspod
Website: startupmindsets.com
Linkedin: Startup Mindsets
Episodes
Mentioned books

May 24, 2023 • 1h 13min
The inspirational story of Ethan A. Poetic Round 2 🏈
Ethan A. Poetic joins the podcast for a second time to talk about his new autobiography, lessons in becoming an author, and how he is continuing to be an inspiration to youth all over Coatesville, Pennsylvania. Ethan talks about overcoming a horrific car accident and near death experience. Ethan describes how he's overcame poverty, and how his personal journey has inspired people around the world. Lastly, Ethan also speaks about not having his father in his life but still turning the corner into a positive life.
Key Insights
The right client will pay you.
Sharing your story is a vulnerable thing but can reap many rewards.
Going from victim to victor.
Ethan A. Poetic LLC, which includes keynote speaking, corporate speaking engagements, poetry workshops and serving as a mental health advocate. To connect with Poetic, he may be contacted on LinkedIn at Ethan Poetic.
SUPPORT Ethan by purchasing and reading his book: https://www.barnesandnoble.com/w/the-inspirational-story-of-ethan-a-poetic-ethan-a-poetic/1142654739

May 14, 2023 • 52min
E96: Sustainability Sells with Ettitude's President Kat Dey
Ettitude is a material innovation company and sets itself apart from traditional bedding manufacturers.
Kat Dey joins the podcast to talk about how sustainability can be sexy and profitable. We discuss entrepreneurship
Starting a business while working a corporate job and in business school
Meeting consumer demand with a novel solution
Why bamboo is better for textiles and how Ettitude's product supports sustainability
Running a an ecommerce brand
Kat is a serial entrepreneur and executive, named one of “35 People to Watch in New York Tech” and “EY Entrepreneurial Winning Woman” in 2016. Having fallen in love with ettitude's products and mission, Kat joined Ettitude in early 2018 to help expand the company globally. Prior to ettitude, Dey had a decade of experience scaling mission-driven brands. In 2012, Dey founded Try The World, a direct to consumer food subscription company, which disrupted the global artisanal food supply chain. It was named by Crains NY as the #3 fastest growing company in New York before it was acquired in 2017.
About Ettitude:
Ettitude is a fabric innovation company and a lifestyle brand making the world’s softest, most sustainable materials with our patented and carbon neutral CleanBamboo® fibers. They are on a mission to create next-gen fabrics and products that reduce our impact and support the health of the planet.
CleanBamboo is a lyocell made from bamboo, and uses absolutely zero toxic chemicals in the process, unlike all other bamboo fabrics on the market made using viscose or rayon technology. Bamboo made bedwear such as bed sheets, blankets, pillow cases to name a few.
Bamboo sheets are cool and breathable, allowing you to get the best and most restful sleep every night. Made from sustainably-sourced bamboo, our bamboo sheets are durable, moisture-wicking and unbelievably soft. Bamboo sheets are also naturally temperature regulating so you’ll sleep comfortably without getting too hot at night, no matter what season it is. While bamboo sheets require more specific care than standard sheets, they’re worth the additional maintenance to ensure your best sleep.
DISCOUNT for Startup Mindsets Listners:
Take $25 off your purchase from Ettitude of $150 or more with code: startupmindsets

May 1, 2023 • 1h 6min
Building Startup Network 🌍 Europe: Adam Fulham ☘️
Adam Fulham joins us from Dublin, Ireland to talk about creating one of Europe's largest startup networks and what entrepreneurship looks like in that side of the globe. We explore the Europe startup ecosystem and how events that Adam creates connects the continent.
Startup Network Europe makes conferences for European Startups, which gather thousands of founders, angel investors, and venture capitalists. SNE Conferences attract thousands of founders and investors from all across Europe. Through our events and our robust online communities, we facilitate startup ecosystem stakeholders to connect with each other, and create exciting new opportunities for all parties involved.
Adam and Startup Network Europe have hosted 20+ events in 15+ countries and cities.
Learn more about Startup Network Europe at https://startupnetwork.eu

Apr 27, 2023 • 53min
Annexus Health 🩺 on Innovating within the Patient Care Journey with Co-Founder/CEO Joe Baffone
Joe Baffone sits down with Dan to discuss how Annexus Health is revolutionizing the patient care access journey, how personal experience led him to start this company, and where the company is headed.
Annexus' goal is to generationally disrupt the way patient access is managed through our
innovative, technology-based solutions—so all patients can receive the
treatment they need without compromising their personal and financial
well-being.
💡Joe shares valuable lessons on optimizing for scale,
Significant milestones:
Exceeded $3 billion in patient financial assistance awards secured;
released data confirming our impact on patients, healthcare provider
organizations, and life science companies; and earned the Top Workplaces USA award
Closed a $33 million Series B funding round, surpassed $2.6 billion in
patient financial assistance awards processed, and attained SOC 2 Type 2 certification
Helpful links about Annexus Health
https://www.annexushealth.com/about/
https://www.prnewswire.com/news-releases/annexus-health-achieves-a-significant-milestone-by-surpassing-3-billion-in-awards-secured-for-patients-301794350.html

Mar 29, 2023 • 53min
⛏ Breaking the Boundaries to Real Estate with John Green, CEO/Founder of Nada
This week's episode featuring John Green introduces us to his innovative and eye opening company, Nada. Based in Dallas, Texas, his goal is to make access to real estate easier and make investing in cities as convenient and approachable as investing in stocks in hopes to help his users achieve financial freedom. John also shares his experience becoming an entrepreneur as we dive deep into the process of creating Nada. He shares inspirational advice to our viewers on the importance of pushing through self doubt and imposter syndrome in order to keep your business idea alive.
Tune in to hear John’s expert insights and learn how to navigate the real estate world in an unconventional and unprecedented way.
Go to nada.co to learn more and become an investor in Cityfunds and try out their new platform.

Mar 21, 2023 • 49min
Embracing Remote Work with Ali Greene, Co-Author of Remote Works 🏖
In this episode of Startup Mindsets, we sit down with Ali Greene, co-author of Remote Works, to discuss the future of work and the ubiquity of remote workforces.
With the COVID-19 pandemic forcing many companies to quickly adopt remote work, Ali shares her insights on how companies can adapt and thrive in this new environment. We dive into the benefits and challenges of remote work from both employer and employee perspectives, including how to maintain company culture and collaboration among remote teams, staying productive and setting boundaries while working remotely.
Tune in to hear Ali's expert insights and learn how to navigate the new world of remote work.
Purchase Remote Works Book on Amazon: https://www.amazon.com/Remote-Works-Managing-Freedom-Flexibility/dp/1523003316

Mar 1, 2023 • 59min
Blending the Real and Digital 🌍 with Daniil and David Liberman
This week on the Startup Mindsets, we'll meet Daniil and David Liberman, two brothers who share a passion for innovation. The Liberman brothers were born and raised in Russia, they moved to the United States in 2014 to pursue their business dreams. In this episode, we focus on their most recent venture creating a way to buy shares in people called Humanism and working on their own startup, Product Science.
We also touch on working at Snap. as product designers where they helped introduce avatars, bitmoji, and animation.
Watch the full episode to gain insight into some of their favorite features including filters and lenses as well as their contribution in pushing the boundaries of Augmented Reality by creating experiences that blend the real world with digital elements.
Time Stamps:
(1:26) Doing business with family
(5:10) Creating Kernel AR which was sold to Snap. Inc for 40M USD
(10:57) Working as Product Directors at Snap.
(24:07) Working with their family members on multiple companies
(26:09) Letting people buy shares in other people via Humanism
(36:58) Product Science

Feb 23, 2023 • 1h 4min
🔋 Energy is Everything with⚡️Simon Alexander Ong: Author of Energize
How can exerting energy make you feel more energized? This weeks exciting guest, Simon Alexander Ong, answers this question and discusses other interesting topics on the Startup Mindsets Pod.
Simon Alexander Ong is an award winning life coach and author of the book Energize published by Penguin UK.
Today, we spoke about why energy is everything, key points Simon made in his book, and fascinating ideas 💡 that have to do with our Energy. Some of the important topics we discussed were: How does working out give us more energy, when we are lazy to start working out in the first place? How do you recommend people get out of energetic blocks or manage their energy properly? Why people feel exhausted and what they can do to feel energized. The journey from heads to our hearts Selling yourself to yourself before you can sell to others
Grab your copy of the book Energize: https://www.amazon.com/Energize-Find-Spark-Achieve-Better-ebook/dp/B094F5D3BZ

Feb 16, 2023 • 42min
Co Own a Home 🏡 Using Cher: Eric Chebil CEO/Founder
I first met Eric in 2019 when I was a venture capitalist at VU Venture Partners at the Salesforce Tower in SF. I thought the concept of owning a home in the Bay Area was so farfetched that there had to be a way to innovate and create a solution. Eric displayed founder tenacity climbing up San Francisco hills just to pitch us and today we catch up and learn about how Cher is changing lives.
In this podcast, Eric talks about what led him to create this company and what drives him to continue. We also talk about taking out a credit card to fund your company and hear how Cher had helped someone living in a van become a homeowner in the town of Long Beach.
Find out more about Cher at cher.app
Everyone can be a homeowner. Shared homeownership now made affordable and simple.

Jan 23, 2023 • 36min
#90 How Ideaflow Fuels Problem Solving with Author Jeremy Utley (Director of Executive Education at Stanford's Design School)
What if I told you, every problem is an idea problem? Today's guest is the co author of Ideaflow alongside Perry Kleiban, former COO of Patagonia.
Jeremy has also spent over a decade at Stanford in Education as the Director of Executive Education at the Haaso Platner School of Design.
Jeremy Utley graduated the Stanford GSB the same year Earl did, 2009 and we are excited to have him on the podcast for a conversation about why "Ideaflow" is an important way of thinking in today's work environment.
I know kung fu moments (8:21)
Experience is a Liability
The Obsessive Pursuit that characterized the months before Bill Bowerman's waffle maker moment for Nike (13:55)
Keep a bug list (15:50 )
Experience is a liability (19:50)
Why Jeremy wrote a book (23:17)
Purchase your copy of Ideaflow: The Only Business Metric that Matters on Amazon.
Want to meet a couple quintessential masters of ideaflow? Check out the free bonus chapter, How to Think Like Bezos and Jobs
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