SportsPro Podcast

Mindprober CEO Pedro Almeida joins the pod to explain how its platform analyses consumers’ physiological and behavioral responses to media content in real time.

SportsPro's George Breare is joined by Tom Bassam to hit a quick industry news wrap covering job cuts in tech sector, LIV Golf's US rights deal with the CW Network and the advances being made in influencer boxing by KSI's Misfits brand. Then, in part two, Edmonton Events director Cindy Medynski joins the show to talk about the Canadian city is taking a new approach to event hosting. Talking points: Big tech, big cuts and the impact on sport (1:20) LIV Golf arrives on US TV via the CW Network (6:45) KSI's Misfits, DAZN and athlete influencers (12:59) Interview: What Edmonton has to offer as an event host (18:51)

Tom Bassam is joined by Allie Dinsmore, vice president, strategy and new business development at the Professional Fighters League; Sahaj Shah, product and UX/UI designer, Areto Labs; and Charlie Sizer, global partnerships manager at DAZN - all members of the 2022/23 SportsPro NEW ERA cohort - to discuss what the year has in store for women's sport, as well as women in the industry. Talking points: Personal backstories (1:25) The NEW ERA experience so far (5:44) Things to look forward to in women's sport in 2023 (9:00) Building the profile of female athletes through original content (15:51) Why this could be the year that women's properties are properly valued (18:46) How important is it to have figures like Julie Uhrman leading the way? (26:52) Why the business of women's sport doesn't have to be the same as men's (31:20) Equality goals for the industry in 2023 (37:21) Personal new year's resolutions (41:46)

For the last SportsPro Podcast of the year, George Breare and Tom Bassam are joined by features editor Sam Carp, technology editor Steve McCaskill and community lead Chris Stone for a festive, sports business-themed quiz. Round one - A year in news (2:50) Round two - SportsPro long reads (22:15) Round three - Who said what? (42:49)

Regular SportsPro Podcast hosts George Breare and Tom Bassam are joined by senior staff writer Ed Dixon for a soccer-centric episode in World Cup final week. Talking points: Has the World Cup been a success? The legacy of Qatar 2022 What is happening at the DFL and what does it mean for the Bundesliga? How the WSL continues to surpass expectations  Under the radar stories

SportsPro news editor Tom Bassam is joined by editorial director Michael Long for a quick scan of the biggest industry news, before Simon Trewavas from RTB House joins the pod to talk about the data solutions firm's new report on the opportunities for sports brands and the fashion industry. Talking points: The NBA opens itself to sovereign wealth investment (1:10) Is it the right time for the ECB to sell The Hundred? (6:12) The wider impact of the Juventus board's mass resignation (13:27) Should we read much into the idea of the Olympics in Qatar? (18:58)  Unpacking the 'Data in Fashion and Sports. How Brands Are Staying a Cut Above in 2022' report with Simon Trewavas from RTB House (24:46) Find the report in full here. 

SportsPro’s George Breare is joined by Ahmad Nassar, executive director of the Professional Tennis Players Association (PTPA), in the latest episode of the SportsPro Podcast.

In this special episode of the SportsPro Podcast, host George Breare is joined by Adam Fraser, chief executive of the Laureus Sport For Good Foundation, and Jessica Clancy, senior vice president of corporate social responsibility at NBCUniversal, to discuss the second edition of the Laureus Sport For Good Index. Launched in 2021 to recognise brands making a positive social and environmental impact through sport, the Index once again shines a light on 29 companies whose work is setting the standard, bringing about meaningful progress, and ultimately changing lives. On the agenda in this episode: • What is the Laureus Sport for Good Index and why was it created? • The difficulty in measuring and quantifying 'positive impact' for brands • Why purpose-driven business is a financial as much as moral imperative • Why the Index can prompt internal change and progress To view the full Laureus Sport For Good Index and find out why each brand is included, click here.

George Breare and Tom Bassam visit Six Nations HQ to talk to the annual European international rugby union tournament's chief executive, Ben Morel. Talking points: The evolution of the Autumn Nations Series (1:02) Making the best use of CVC's investment (8:39) The impact of the TikTok partnership (16:36) How technology changes the commercial conversation (20:28) The Six Nations' broadcast strategy (24:46) Will the Autumn Nations Series go to new territories? (30:08) The health of the club game (37:28)

George Breare and Tom Bassam are joined by SportsPro technology editor Steve McCaskill, who dials in from the wrong side of the tracks in Monaco, to provide an update from on the ground at Sportel. Then, in part two,  GB Snowsports chief executive Vicky Gosling and Tennis Channel editor in chief Andi Chu talk us through SportsPro’s NEW ERA gender equality programme, while also sharing some of their own experiences of the challenges facing women in the sports industry. Part one talking points: Big picture takeaways (0:30) The National Hockey League's (NHL) new over-the-top (OTT) deal with Sportradar (3:21) Sportel suprises? (5:27) Unpacking Eurovision's 2023 Women's World Cup rights deal (7:30) Part two talking points: What is SportsPro's NEW ERA programme (13:06) Chu and Gosling's initial thoughts on the programme and why they got involved (14:00) Is there an education gap in the root causes of gender inequality? (20:14) The benefits of promoting diversity in sports organisations (25:20) Chu and Gosling's personal career experiences (28:40) A brighter future for women in the sports industry (35:44) How can men be better allies? (39:03) Understanding the challenges of other women (43:21)