SportsPro Podcast

SportsPro Podcast hosts George Breare and Tom Bassam dive into the fine print of the EFL deal which will see Sky Sports broadcast the Championship, League One, League Two and the Carabao Cup in the UK until the end of the 2028/29 season. Talking points: The detail of the deal (1:33) The Saturday blackout remains and the headline changes (4:19) The end of iFollow (8:28) What it means for clubs in each division (16:40) The impact on matchday attendance (21:06) Will EFL club income get any closer to the Premier League? (22:48) Under the radar: Newcastle's new shirt sponsor (26:12) Under the radar: Matchroom's investment talks with CVC collapse (29:32)

Tom Bassam is joined by Sam Carp for a whiparound the week in sports industry news.  Talking points: Record attendances in the Women's Six Nations and Women's Champions League (1:24) Setting an example for others to follow (10:12) Where we're at after the third round of bidders for Manchester United (14:00) The fan influence on the takeover process (20:00) The Hundred changing course? (24:16) Gianni Infantino stands up for the value of the Women's World Cup (32:41)

This week SportsPro took over the Kia Ova to stage SportsPro Live 2023. George Breare, Tom Bassam, Steve McCaskill - as well as a few special guests - capture the sights and sounds of the two-day event in London.

The roles are reversed for this week's SportsPro Podcast as regular host George Breare is put in the interview chair by Tom Bassam for a behind-the-scenes look at what goes into putting together our flagship SportsPro Live event. Drilling into Breare's day job as senior content manager, the conversation explores the themes that shape this year's event at the Oval in London and how SportsPro thinks about drawing up its agendas (1:10). Then discussion turns to a couple of big industry news stories from the past week, the IPL's staggering audience figures for its opening weekend (32:00) and the growing revenues reported by Uefa for the Women's Champions League (39:03). The tenth edition of SportsPro Live, taking place on the 25th and 26th April at London's Kia Oval, will be our biggest event to date. Book your place today with a special SportsPro Podcast discount, head to:  live.sportspromedia.com/registration and use code POD20 for 20 per cent off (terms and conditions apply, not applicable to pre-existing purchases).

This August in Glasgow - and across other parts of Scotland - the International Cycling Union (UCI) is holding its inaugural Cycling World Championships, where 13 individual titles will be decided in a true festival of the sport. On this week's podcast, SportsPro's Tom Bassam is joined by UCI digital transformation executive Adrien de Cheveigné and Jonny Murch, chief executive of Redtorch, to find out how they planning to ensure the event hits the mark on social media, while also discussing the role of the agency's #SportOnSocial report in shaping the strategy. Talking points: What is the role of the #SportOnSocial report? - (1:27) Are there any lessons to put into practice from the report? - (5:08) Will the report have any impact for the 2023 Cycling World Championships? - (12:08) How do you build a social strategy for so many different disciplines? - (16:13) The role of athletes in telling stories on social - (23:40) Integrating partners into the strategy - (30:02) How to nail sport for purpose messaging - (34:30) 

This week SportsPro touched down in New York for the latest OTT Summit USA event. Hosts George Breare and Tom Bassam take you inside Citi Field to get a taste of the discussion onstage, while providing their own commentary on an insight-heavy agenda.

To celebrate International Women's Day this week's episode has been handed over to the women of SportsPro, with operations manager Milly Miller-Adams taking over as host. Talking points: SportsPro's head of marketing, Katie Devaney, and marketing executive, Alice Evans, on why pursuing equity is important for women in the industry and their personal experiences (1:10) Editorial assistant Elena Kouyoufa discusses being part of a male-dominated team (7:01) Event manager Jatila Blake and project coordinator Katie Preston explain some of the challenges they've faced in the industry and the importance of allies (13:49) Yin Khoo, production director, on being a female leader and mentor to others (24:06)

It’s Sustainability Week at SportsPro so Tom Bassam digs into the meaning of sport for purpose with SailGP’s chief purpose officer, Fiona Morgan, before George Breare talks to the team at Ottawa Tourism to find out why the Canadian capital prioritises events that deliver both a community and commercial benefit. Talking points: Fiona Morgan on the role of sport for purpose (3:26) Ottawa Tourism's approach to events with social benefits (24:54)

George Breare and Tom Bassam are joined by SportsPro's resident American and community lead Chris Stone to interrogate the forever booming business of the Super Bowl. The NFL title game continues to wrack up gaudy numbers and 2022 edition looks like it is going to be no different. Talking points: The media outlook for this year's Super Bowl (2:53) How has the NFL made the game so big? (7:13) The commercial business of the Super Bowl and what's new this year (18:42) Star power or lack thereof (26:16) The economic impact of hosting the Super Bowl (36:18)

Regular SportsPro Podcast hosts George Breare and Tom Bassam are joined by technology editor Steve McCaskill to talk about the latest Ideas to Invest in Now list, profiling the 20 startups who made it, while also looking at the trends behind their inclusion. Talking points: How is the list put together? (1:41) Diving into the 2023 Ideas to Invest in (4:32) Does the sports industry move too slowly when it comes to innovation? (10:25) The role of in-house tech teams and incubators (15:58) The trends that run through this year's list (21:25) The increasing value of data and its ownership (28:40) Looking forward to next year's Ideas to Invest In (34:15) What are the risks for sports in over-embracing technology? (37:39)