Future Fuzz - The Digital Marketing Podcast

In this podcast episode, Justin Campbell interviews James Marscheider, the CMO of evaluagent. They discuss various topics related to digital marketing and the role of AI tools in the industry. James shares his favorite AI software, including ChatGPT, and highlights the benefits of using it for research and content creation. They also discuss the importance of compliance in industries such as financial services and the challenges of selling to traditional banking institutes. James explains evaluagent's growth strategy, including their focus on inbound leads, outbound activities, and building partnerships. They also touch on evaluagent's plans for expansion, particularly in the North American market. Takeaways AI tools like ChatGPT can be valuable for research and content creation. Compliance is crucial in industries like financial services. Building partnerships and referral programs can be an effective way to grow a business. Expanding into new markets, such as North America, can provide growth opportunities. Targeting the right customers and focusing on quality rather than volume is key in sales and marketing. About James James accomplished, numbers driven marketing professional with broad experience across the marketing mix, encompassing strategic planning, market intelligence, product development, brand management, direct-marketing, PR, channel development and sales enablement. James brings creative, innovative, enthusiastic and forward-thinking leadership and am focused on achieving continuous, improved business performance. Follow James here: https://www.linkedin.com/in/jamesmarscheider/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast#podcast #futurefuzz #digitalmarketing #B2B

In this conversation, Christian Land, an executive from Performance One and a general marketing expert, discusses the similarities between B2B and B2C marketing, emphasizing the importance of emotions and target groups. He highlights the effectiveness of channels like Google and LinkedIn in the B2B market and the need for personalized targeting. Christian also addresses the challenges faced by brands, such as outdated communication methods and ineffective tracking. He explores the impact of COVID-19 on the German market and the importance of building relationships with clients. Additionally, Christian shares insights on the role of artificial intelligence in marketing and the need for adaptability in a changing landscape. Christians Bio With nearly two decades of experience in marketing, communication, and continuous improvement, Christian has developed a deep understanding of the importance of leadership in dynamic environments. His passion for lifelong learning is evident in his career path and leadership style. Christian believes in the critical role of ongoing development and fostering a learning environment within a team to meet the challenges of change. His focus on branding, recognizing the individuality of team members, and networking forms the core of his philosophy, enabling him to devise successful strategies and build long-term business relationships Takeaways Emotions play a crucial role in both B2B and B2C marketing, and understanding the target group is essential for effective communication. Channels like Google and LinkedIn are effective for reaching the B2B market, but personalized targeting is key. Outdated communication methods and ineffective tracking are common challenges faced by brands. The COVID-19 pandemic has accelerated digitization in the German market, but building relationships with clients remains important. Artificial intelligence can enhance marketing efforts, but companies must adapt to changes and embrace new technologies. Follow Christian here: https://www.linkedin.com/in/christian-land-mannheim/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

A refreshing and honest chat with Nick Verkoost the CEO of Canopy regarding growing a SaaS business in the procurement space. Nick shares his insights on how the procurement industry and tech players in that industry have been laggards to adopt other growth techniques. Nick and I also speak honestly about his dislike for sales and we speak about useful tactics that B2B companies can use to attract and engage new clients, even with outbound approaches. Nick Verkroost is CEO of Canopy, a supplier master data and automation platform specifically designed for small, overworked procurement teams. Nick joined the business in 2020, where he saw an opportunity to capitalise on the team’s expertise harnessed from developing supplier management solutions for some of the world’s biggest companies, including CBRE, Caterpillar and EDF. Canopy was launched in 2021 as an out-of-the-box SaaS platform serving the SME and Mid-Market. Nick is a start-up veteran of over 10 years. A former strategy consultant, he built a venture portfolio for the Thomson Family Office before transitioning into Chief Operating Officer roles in B2B SaaS spanning MediaTech, EdTech, FinTech and a number of advisory roles. Having been educated as an engineer, he is passionate about how technology can bring efficiency to everyday challenges. In his downtime, you’ll either find Nick up a mountain or on a sailing boat! Follow Nick here: https://www.linkedin.com/in/nickverkroost/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

In this episode I am delighted to speak to Manny who is the founder of 2 companies that he manages to run side by side. Manny founded a digital consultancy called Mäd and was so frustrated by costly project management software that he decided to build his own which is now used by thousands of companies in hundreds of countries around the world. We speak about how scale ups can best manage the promotion of the SaaS through a product lead focus, ambassador schemes and with B2B outreach. As a bootstrapped company, Manny has many great insights to shares. Manny’s Bio Emanuele Faja (Manny) is the founder of Blue - a unique project management platform. He created Blue to address the challenges he faced when scaling his digital consultancy Mäd. He soon realised that so many companies struggled with streamlining their business processes and that Blue could solve a key problem. Manny enjoys working at the intersection of business, technology, and design, helping his clients  to grow to be market-leaders. He is fond of modern management practices that empower people to do the right thing and remove any hurdles to their success. Follow Manny here: https://www.linkedin.com/in/efaja/ Visit www.blue.cc Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

In this episode I talk with Rachel Jones, founder of Snapdragon, who shares her journey of fighting counterfeits and founding her company. She discusses the impact of counterfeits on businesses and the wider implications, including criminal funding and health and safety risks. Rachel explains how Snapdragon helps companies protect their intellectual property and remove counterfeit links. She also talks about the growth of Snapdragon and the marketing strategies that have worked well. About Rachel Founder and Chief Innovation Officer at SnapDragon Monitoring, Rachel was thrown into the world of anti-counterfeiting when her invention Totseat - the washable, squashable highchair - was faked. Horrified, she learned how to remove counterfeit products from online platforms using intellectual property and resolved to build software to empower even the smallest brand to fight back. Ten years on and SnapDragon works with some of the world’s most loved brands, protecting their businesses, revenues and, most importantly, customers. Follow Rachel here: https://www.linkedin.com/in/rachelhrjones/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #b2b #marketing #IP #entrepreneur

In this episode I speak with Ralf Haberich, CEO of German scale-up Shopgate - which provides retailers with omni-channel eco-System support. We discuss omnichannel strategies, the industries that can benefit most from these strategies, and how retail companies need to adapt.  Ralph gives his market outlook for 2024 after a challenging 2023 and notes solutions trends he is seeing. We also discuss how ShopGate is innovating in the German market - which has rapidly changed since Covid-19 - and the various B2B marketing tactics aimed at positioning itself as an expert in omnichannel retail. About Ralf Ralf Haberich is an entrepreneur, author and publisher. He is one of the leading experts in Germany on CRM, omnichannel marketing, and digital commerce. A trained economist, Ralf has decades of managerial and executive experience having held various board and management positions. Follow Ralf here: https://www.linkedin.com/in/ralfhaberich/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

In my conversation with Colin we cover the challenges faced by many companies in 2023 challenges, strategies for 2024 and the role of social engagement platforms like Oktopost. I ask Colin about why employee advocacy is so important and the effectiveness of different social media channels for B2B marketing. Colin explains how Oktopost has has to scale quickly and how building a team brings both benefits and growing pains. We hope you enjoy his insights on combining both inbound and outbound strategies with a personalized approach. About Colin Colin Day is a Global Operating Executive with over 30 years of accomplishments in public, private equity, and venture capital structured organisations. Currently, he serves as the Managing Director of EMEA at Oktopost, a leading provider of social engagement solutions to B2B organisations. His career spans a rich tapestry of roles across various sectors, including technology and financial services, highlighting his versatile and dynamic leadership skills. Colin has a proven track record in building and managing effective go-to-market functions, driving significant commercial growth. At Oktopost, he oversees all aspects of the company's London-based operations, leveraging his extensive practical experience in executing successful business strategies. Links to things mentioned in the podcast: 1. Webinar with Karen Tran (Forrester Analyst) - https://www.oktopost.com/webinars/how-to-drive-revenue-with-your-b2b-social-media-strategy 2. Radically Transparent Podcast Series - https://www.oktopost.com/blog/radically-transparent/ 3. Behind the Post Podcast Series - https://www.oktopost.com/blog/behind-the-post/ Follow Colin here: https://www.linkedin.com/in/daycolin/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

A fascinating chat around the world of guest experiences! Justin speaks to Sjeel Koster the co-founder of holiday hero a guest experience app that is being used by thousands of holiday locations around the world. We speak to Sjeel about the travel industry in a post covid world, the challenges of scaling up and the complexities of working across cultures and languages when doing business in Europe! About Sjeel Sjeel Koster is Co-founder and CEO of HolidayHero, a guest experience platform transforming the hospitality sector through innovative technology solutions. With over a decade entrenched in the tech industry, Sjeel carries a profound understanding and unyielding passion for fostering growth and scalability within SaaS solutions in the hospitality industry. Follow Sjeel here: https://www.linkedin.com/in/sjeel-koster/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

On this episode Justin speaks to Tamara we discuss how sales teams always big up their pipeline when in actual fact there are very few deals that will close. We also dive into how women tend not to move into sales or CRO positions and thats a great loss as there is so much talent available on the market. Tamara provides thoughtful insights and shares her wealth of experience with us on the podcast. About Tamara: A global executive, C-suite leader, and growth advisor who delivers consistent results at pace and with thoughtfulness; human centric and data driven to deliver lasting value and longterm relationships with investors, clients, partners, customers, and employees. As a leader, she excels at aligning revenue and operational functions, build high-performance teams, create the right culture, and leverage data to drive transformational growth and customer centricity. As a CRO, Tamara designs and executes holistic GTM plans across product, marketing, sales, and customer success to achieve growth and profitability targets. Follow Tamara here: https://www.linkedin.com/in/tamaramcmillen/ Follow Justin here: ⁠https://www.linkedin.com/in/justinsalessource/⁠ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

In this episode justin speaks to Martine Fraas Vogsborg the head of social media at Dentsu in Norway about all things social media. We dive into topics surrounding working with creators and how brands can tap into amazing creative by working with their audiences and embracing user generated content as part of their campaigns. Follow Martine Here: https://www.linkedin.com/in/martinefraasvogsborg/ Thanks to our sponsor for this episode FlyTrendy: www.flytrendy.com Follow Justin here: ⁠https://www.linkedin.com/in/justinsalessource/⁠ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B