Legal Late Night

Jared Correia breaks down a massive shift in the legal industry: the rise of Management Services Organizations (MSOs). As private equity finds new ways to invest in the legal space without violating ethics rules, Jared explains how MSOs are restructuring law firms and why every owner needs to pay attention.Next, Jared is joined by the coolest guest in LLN history, Owen Hemsath (aka Owen Video), CEO of Acceleratus Media. Owen shares his journey from a 10-year stint as a waiter to becoming a YouTube and video marketing powerhouse.In this interview, we cover:Why YouTube is King: Why lawyers should focus on the YouTube/Instagram "one-two punch" rather than chasing TikTok trends.The "One Good Thing" Rule: Stop overcomplicating your marketing. Learn why focusing on consistent video content is the best way to build your brand.Scripting for Authenticity: How a proper video structure (beginning, middle, and call-to-action) actually allows your true personality to shine.Stop Gatekeeping: Why the best strategy is walking clients through the legal processes they fear, rather than creating boring commercials.Finally, in the Counter Program, Jared tests Owen’s knowledge of his adopted home state in a hilarious game of "S* Utahns Say,"** covering everything from "Fry Sauce" and "Jello Salads" to "NCMOs" (Non-Committal Make-Outs).Learn more about Owen "Video" Hemsath and Acceleratus MediaSubscribe to our YouTube Channel.We're actively growing our new podcast network, so check in to find amazing new content.And check out this week's Spotify Playlist.Thanks to those supporting this episode:Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.Captain Compliance.  Visit captaincompliance.com to easily manage your company's privacy compliance.Attorney at Work. Head to Attorney at Work for your one really good idea each day.  Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.Subscribe to Lunch Hour Legal Marketing on your favorite podcasting app.(00:00) - Intro & Monologue: The Modern Day Guild Structure (01:55) - Subverting the Ethics Rules: The Rise of ABS and MSOs (03:05) - How Private Equity is Funding Law Firm MSOs (04:07) - The Pros: Practicing at the Top of Your License (05:03) - The Cons: Hollowing Out the Value of Law Firms (07:33) - Interview Start: Meet Owen Hemsath (aka Owen Video) (09:17) - The Steve Jobs Wardrobe & On-Camera Branding (11:09) - The Origin of "Owen Video" & Avoiding the Paparazzi (12:51) - The Origin Story: From Waiter to Multimedia Expert (16:33) - Why Video is the Ultimate Social Media Dominator (18:25) - Don't DIY: Why You Need a Content Strategy (20:17) - Scripting for Authenticity: Start, Middle, Stop (23:01) - The YouTube/Instagram One-Two Punch (25:05) - Long-Form vs. Short-Form: What Works Best? (28:07) - Why Owen Left TikTok (Despite 100M Views) (30:19) - ROI vs. Vanity Metrics: Designing Shows, Not Just Videos (32:27) - Building Video Confidence from Scratch (37:35) - Stop Gatekeeping Your Knowledge (And Stop Fearing Competitors) (39:23) - The Move to Utah: The Second Hollywood (43:12) - Counter Program: S*** Utahns Say (44:51) - Utah Slang: Fry Sauce (46:51) - Utah Slang: Sloughing Off (47:52) - Utah Slang: Dirty Soda (49:43) - Utah Slang: Oh My Heck (51:24) - Utah Food: The Jello Salad (52:42) - Utah Food: Funeral Potatoes (54:07) - Utah Slang: The Jockey Box (56:11) - Utah Slang: NCMO (Non-Committal Make-Out) (58:11) - Outro & This Week's Playlist Click here to view the episode transcript.

Jared Correia challenges law firms to move beyond boilerplate policies and embrace a tech-centric approach to process management. Later, he sits down with Matt Rubin, the "Mr. Marketing" himself, to discuss the volatile history of SEO and why Answer Engine Optimization (AEO) is set to absorb 30% of the search market by the end of the year.In this episode, we cover:The Procedural Challenge: Why your law firm's manual shouldn't just be a "dusty shiv" for HR emergencies, but a living guide yoked to your technology stack.Matt Rubin's Rollercoaster Career: From making millions in mortgage marketing to working as a $13/hour leasing consultant during the 2008 crash, and eventually founding his own agency with two (soon to be three) patents.The Future of Search: How AEO and AI tools like Gemini and ChatGPT are changing discovery for lawyers.Personalized Advertising: Why dynamic ads tied to your CRM data are the ultimate competitive advantage for small firms.Finally, stay tuned for the "Shitty Olympics" in our Counter Program, where Jared tests Matt's knowledge of bizarre historical Winter Olympic sports like Ski Ballet and Skijuring.Learn more about THE Mr. Marketing, Matt Rubin.Subscribe to our YouTube Channel.We're actively growing our new podcast network, so check in to find amazing new content.And check out this week's Spotify Playlist.Thanks to those supporting this episode:Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.Captain Compliance.  Visit captaincompliance.com to easily manage your company's privacy compliance.Attorney at Work. Head to Attorney at Work for your one really good idea each day.  Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.Subscribe to Lunch Hour Legal Marketing on your favorite podcasting app.(00:00) - Intro: Policies and Procedures Manuals (01:27) - The "Dusty Shiv": Moving Beyond Boilerplate Policies (02:29) - Rebuilding Procedures Around Your Technology Stack (03:26) - Documenting Automation, Email, and Even the Candy Dish (04:26) - Process Management: The Key to Productive Onboarding (06:16) - Interview Start: Meet Matt Rubin of Mr. Marketing (08:49) - The Origin of the "Mr. Marketing" Nickname (10:43) - Career Volatility: Millions in Mortgages to $13/Hour (14:05) - Navigating Google’s Animal Updates (Panda & Penguin) (17:22) - Dynamic Content Optimization: Matt’s Patents (18:44) - AEO (Answer Engine Optimization) vs. Traditional SEO (19:24) - Why AI Search Will Absorb 30% Market Share This Year (20:29) - Why Advertising Still Trumps Passive Search (22:36) - The Role of Google Reviews in the Buying Decision (24:22) - Why You Can’t Automate Human Emotion in Reviews (29:17) - Personalized Advertising: The Future of Real-Time Ads (35:01) - Marketing War Stories: The Russian Mob and 3 AM Calls (39:50) - Counter Program: The Shitty Olympics (Winter Edition) (41:44) - Real or Fake? Military Patrol and Ice Pogo (44:02) - The Reality of Ski Ballet and Ski Jouring (46:51) - Synchronized Snow Angels & Frozen Pole Vault (48:08) - Bandy: Russian Hockey with Balls (49:34) - Outro & This Week's Olympic Playlist Click here to view the episode transcript.

Jared Correia takes us on a psychedelic tour of Memphis before diving into the complex world of tax optimization for business owners. First, in the monologue, Jared recaps his "mind-f***" trip to Graceland. From the Jungle Room’s porcelain monkeys and a bright yellow-and-black TV room to Elvis’s Gatorade-stocked private jets, Jared explains why the King’s estate is essentially "Redneck Disney World"—a 14-acre compound built to the god of capitalism. Then, Jared sits down with Megan Robin, owner of Megan Robin Law. Megan holds an LLM in Tax Law and explains how she fills the "multidisciplinary gap" for law firm owners. In this interview, we discuss:The Conventional Retirement Trap: Why aggressive 401k saving might not make sense for high-earning "knowledge workers" who peak later in life. The CFO Gap: Why your $500-per-return accountant likely isn't providing proactive tax strategy. Real Estate vs. Wall Street: The hidden conflict of interest in Assets Under Management (AUM) fees and why your advisor might be steering you away from property investments. Niching for Lawyers: Why Megan focuses on the unique entrepreneurial mindset of law firm owners. Finally, stick around for a new segment: "Taxing Myths and Legends." Jared tests Megan on the weirdest taxes in human history. Find out which are real—from the Ancient Roman urine tax to the 19th-century Ohio squirrel scalp tax. Learn more about Megan Robin.Subscribe to our YouTube Channel.And check out our unique Spotify playlist for this episode.Thanks to those supporting this episode:Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.Captain Compliance.  Visit captaincompliance.com to easily manage your company's privacy compliance.Attorney at Work. Head to Attorney at Work for your one really good idea each day.  Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.Subscribe to Lunch Hour Legal Marketing on your favorite podcasting app.(00:00) - Intro & Monologue: Travels with Jared in Search of America (03:14) - Rolling up to Graceland: Staggering Cultural Relevance (04:04) - "Redneck Disney World": 14 Acres of Rock and Roll (04:56) - Inside the House: The Jungle Room & Porcelain Monkeys (06:34) - The Mind-F***: Graves off the Pool & Private Jets (08:17) - Pink Cadillacs, Jumpsuits, and Lilo & Stitch (09:13) - The TCB Band (Taking Care of Business) (11:33) - Interview Start: Megan Robin, Queen of Tax Planning (14:08) - Origin Story: Inspired by a Farm-Born Grandmother (15:26) - Why Get an LLM in Tax? Real-World Tangible Results (18:01) - Fusing Personal Finance & Tax Optimization (20:10) - Elementary School Currencies: The Unemployable Entrepreneur (22:01) - Niching Down: Why Tax Law for Attorneys? (23:39) - The Discovery Call: Incentives, P&Ls, and Fit (26:17) - Tax Myth #1: The Trap of Post-Tax Retirement Vehicles (28:56) - Tax Myth #2: Your Accountant is Transactional, Not a CFO (30:50) - Tax Strategy During Government Disarray (34:19) - Scaling Laws: When Systems Break at $1M (35:46) - Vulnerability & Money: Stocks, Bonds, and Honesty (38:21) - Real Estate & The Hidden Risk of AUM Fees (42:08) - Counter Program: Taxing Myths and Legends (48:30) - Real or Fake? The Roman Urine Tax (49:40) - Peter the Great’s Beard Tax (51:49) - The destructive Ohio Squirrel Scalp Tax (53:05) - Medieval England’s Window Tax (54:59) - Outro & The Elvis Spotify Playlist Click here to view the episode transcript.

Jared explores a metric every law firm should track: NPS. Plus, we take a deep dive into the changing landscape of legal talent.First, in the monologue, Jared breaks down the concept of NPS (Net Promoter Score). He explains how to categorize your clients into promoters, passives, and detractors to accurately gauge brand loyalty. He also delivers a harsh reality check: the average law firm has an NPS of 25, meaning clients view lawyers with the same enthusiasm as airlines and wireless carriers.Next, Jared sits down with Jay Harrington, a Partner at Latitude Legal. Jay shares his incredible career journey, from starting as a corporate bankruptcy lawyer at Skadden right after 9/11 , to opening a small firm during the 2009 GM and Chrysler bankruptcies , and running a legal marketing and consulting agency for over a decade.In this interview, we discuss:Flexible Legal Talent: Why law firms and corporate legal teams are turning to contract and project-based lawyers to build "elastic capacity" without fixed headcount risks.The Modern Attorney: How top-tier lawyers are using the "gig economy" to transition between career phases, work remotely, or gain better work-life balance.Onboarding Success: The key steps law firms must take to effectively onboard contract attorneys, from setting guaranteed hours to having meaningful work ready on day one.Finally, stick around for the Counter Program segment: "Jay and the Harring-Tones". Jared tests Jay's music knowledge by asking him to complete the next line of famous songs from artists like Dr. Dre, The Proclaimers, Cyndi Lauper, and Vanilla Ice.Learn more about Jay Harrington and Latitude Legal.Subscribe to our YouTube channel.And check out this episode's Spotify playlist.Thanks to those supporting this episode:Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.Captain Compliance.  Visit captaincompliance.com to easily manage your company's privacy compliance.Attorney at Work. Head to Attorney at Work for your one really good idea each day.  Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.Subscribe to Lunch Hour Legal Marketing on your favorite podcasting app.(00:00) - Intro & Monologue: Understanding NPS (Net Promoter Score) (01:38) - The NPS Scale: Promoters, Passives, and Detractors (03:45) - The Truth About the Average Law Firm NPS (07:43) - Interview Start: Jay Harrington (Latitude Legal) (10:49) - Starting at Big Law (Skadden) During 9/11 (13:41) - Opening a Small Firm During the 2009 Financial Crisis (17:00) - Running a Legal Consulting & Marketing Agency (18:51) - Joining Latitude Legal & The Rise of Flexible Legal Talent (25:01) - Why Top-Tier Lawyers Are Turning to Contract Work (30:31) - How Law Firms Should Onboard "Gig" Attorneys (38:35) - Counter Program: "Jay and the Herring Tones" Lyric Game (40:56) - Dr. Dre Trivia (42:59) - The Proclaimers Trivia (46:33) - Cyndi Lauper Trivia (49:06) - Vanilla Ice Trivia (51:46) - Conclusion & Outro Click here to view the episode transcript.

Jared Correia takes us on a musical journey before subjecting a legal tech CEO to the unforgiving "Wheel of Justice."First, in the monologue, Jared adds another entry to the "Perfect Album" series: Paul McCartney's Ram (1971). Jared explains why the post-Beatles breakup era was McCartney's absolute prime, why Ram is essentially McCartney's "Taylor Swift album" (full of diss tracks aimed at John Lennon), and why you need to listen to the bizarre genius of "Percy Thrillington."Then, we flip the script. Instead of a traditional interview, Jared brings on Matt Spiegel, CEO and founder of Lawmatics, for a full-length round of the Wheel of Justice. Jared spins the wheel, and Matt answers whatever random questions come up.In this chaotic and insightful interview, we discuss:Legal Tech Adopters: Why "arrogance-driven fear" is the biggest hurdle keeping lawyers from adopting new technology.The AI Bubble: Matt's take on why many current AI products are just "glorified ChatGPT wrappers," and why the real future of legal tech is in "agentic platforms."Law Firm Marketing: The single biggest mistake lawyers make when spending money, and the two KPIs you must track (Cost Per Lead & Cost Per Customer).Random Chaos: Matt's apocalypse survival plan (it involves stealing a $200 million LA mansion), the sentimental value of the original Game Boy, and the "Death Row Last Meal" question featuring a very specific fast-food French fry.Tune in for 10 rounds of the Wheel of Justice with one of legal tech's brightest minds!Learn more about Matt Spiegel and Lawmatics here.Subscribe to our YouTube channel.And check out this episode's Spotify playlist.Thanks to those supporting this episode:Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.Captain Compliance.  Visit captaincompliance.com to easily manage your company's privacy compliance.Attorney at Work. Head to Attorney at Work for your one really good idea each day.  Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.Subscribe to Lunch Hour Legal Marketing on your favorite podcasting app.(00:00) - Intro & Monologue: The Perfect Album Segment Returns (02:12) - Why Paul McCartney is the Best Solo Beatle (06:56) - McCartney's Prime: 1967 to 1971 (Sgt. Pepper to Ram) (12:40) - The Genius of Ram: A Track-by-Track Breakdown (14:30) - Diss Tracks: "Too Many People" & The Feud with John Lennon (23:04) - The Weirdness of Percy Thrills Thrillington (26:07) - Interview Start: Matt Spiegel & The Wheel of Justice (28:21) - Spin 1 (Play 60): The Super Bowl & Hating the Patriots (31:43) - Spin 2 (Luddite Vibes): Why Lawyers Fear Technology (34:58) - Spin 3 (The Last of Us): Matt's Apocalypse Survival Plan (The Iron Man Lair) (39:21) - Spin 4 (Sentimental Value): Game Boys & Sony Discmen (42:49) - Spin 5 (Road Trip): The Craziest Legal Tech Conference Story (Chicago 2011) (47:27) - Spin 6 (Golf): Handicaps, The Farms, & Austin Country Club (50:15) - Spin 7 (Captain KPI): The Only Marketing Metrics That Matter (54:03) - Spin 8 (Eddington): The AI Bubble & "Agentic" Software (57:47) - Spin 9 (Drive-In): The Death Row Last Meal & McDonald's Fries (01:00:37) - Spin 10 (Uptick): The Best Tip for Growing a Law Firm (01:02:41) - Conclusion & Outro Click here to view the episode transcript.

Jared  looks ahead to the future of AI and interviews a legal tech veteran turned law firm owner.First, in the monologue, Jared breaks down the three AI terms every lawyer needs to know going into 2026: Answer Engine Optimization (AEO), Small Language Models, and Agentic AI. He explains why these technologies are critical for automating workflows and keeping your firm competitive.Then, we are joined by Joyce Brafford, owner of the Joyce Brafford Law Firm. Joyce shares her journey from HR and legal tech sales to launching her own estate planning practice. She reveals how she used ChatGPT to build her entire business plan, from revenue projections to SOPs.In this interview, we discuss:The Sales Advantage: How a background in cold calling and trade shows gave Joyce a leg up in acquiring clients.The Tech Stack: Why Joyce chose WealthCounsel and CosmoLex to run a high-capacity solo practice.AI as "Manifestation Software": Why Joyce doesn't see AI as a competitor, but as a cheerleader that validates ideas (even the dumb ones).Pricing Strategy: Setting rates based on personal financial needs rather than market comparison.Finally, stick around for the Counter Program: "Cryptid Corner." Jared and Joyce explore the world of crypto-tourism. They rate destinations like the Loch Ness Center, the Mothman Museum in West Virginia, and the Roswell UFO Museum. Is Bigfoot an interdimensional being? Tune in to find out.Learn more about Joyce.Subscribe to our show on YouTube.Check out this episode's Spotify Playlist HERE!Thanks to those supporting this episode:Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.Captain Compliance.  Visit captaincompliance.com to easily manage your company's privacy compliance.Attorney at Work. Head to Attorney at Work for your one really good idea each day.  Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.Subscribe to Lunch Hour Legal Marketing on your favorite podcasting app.(00:00) - Intro & Monologue: 3 AI Terms for 2026 (01:57) - Answer Engine Optimization (AEO) (02:52) - Small Language Models & Notebook LM (03:58) - Agentic AI: The Future of Automation (07:50) - Interview Start: Joyce Brafford (09:32) - From HR to Bar Association to Legal Tech Sales (15:12) - Why Start an Estate Planning Firm? (Horses & Control) (17:21) - How Sales Experience Helps Lawyers Close Clients (20:34) - The Solo Life: Shared Office Space vs. Virtual (25:06) - Using ChatGPT to Write a Business Plan & SOPs (27:03) - The Tech Stack: WealthCounsel & CosmoLex (30:26) - Setting Rates & "Manifestation Software" (37:09) - Counter Program: Cryptid Corner & Crypto-Tourism (41:10) - Loch Ness Monster: A Hard Pass (43:02) - International Cryptozoology Museum (Maine) & Interdimensional Bigfoot (44:37) - The Mothman Museum & Bridge Collapse Lore (47:07) - Roswell UFO Museum & The Fish Truck (49:28) - Tennessee Cryptid Campout: Sound Alchemy (51:44) - Conclusion & Outro Click here to view the episode transcript.

Today, Jared Correia tackles the nightmare of the overflowing inbox and interviews one of the most dynamic managing partners in the legal industry.First, in the monologue, Jared breaks down strategies for Email Management. He discusses the "Getting Things Done" (GTD) method, the difference between subfolders and relational databases, and why sharing inbox passwords is a security nightmare. He also recommends tools like Superhuman, Fixer, and Zendesk to help attorneys reach the elusive Inbox Zero.Then, we are joined by An Ruda, CEO and Co-Managing Partner of Bartko Pavia LLP. A shares her unconventional path to the law, which began after a failed interview at a radio station where she didn't know how to use Microsoft. She discusses her "free-range" mentorship under Clyde Hutchinson—which included climbing into a train engine—and her 20-year partnership with her current mentor.In this interview, we discuss:"Special Friends" vs. "Homies": An’s unique hierarchy of workplace relationships and why you can't assign a mentor.Radical Transparency: Why Bartko Pavia sends every employee a "total compensation statement" to show exactly what it costs to run the firm.The DEI "Third Rail": An explains why she refuses to put DEI on her website, why she believes most big law initiatives are performative, and how she empowers associates to sign and argue their own motions.The "Human Premium": Why AI makes human judgment a luxury product and how the firm is implementing tools like Billables AI and ConnectAI.Finally, stick around for the Counter Program: "JD or OG." Jared tests An's knowledge of the streets vs. the courts. Can she tell the difference between a quote from a famous lawyer and a lyric from a rapper?. Plus, hear the story of how A landed a client by rapping in a fur vest.Learn more about An Ruda at Bartko Pavia LLC.Subscribe to our show on YouTube.Check out this week's Spotify playlist here.Thanks to those supporting this episode:Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.Captain Compliance.  Visit captaincompliance.com to easily manage your company's privacy compliance.Attorney at Work. Head to Attorney at Work for your one really good idea each day.  Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.Subscribe to Lunch Hour Legal Marketing on your favorite podcasting app.(00:00) - Intro & Monologue: Escaping Email Hell (01:40) - Inbox Organization: Subfolders vs. Relational Databases (03:08) - The GTD Method & AI Email Tools (Superhuman, Fixer) (06:52) - Interview Start: An Ruda (Bartko Pavia LLP) (08:23) - Origin Story: The Failed Radio Station Interview (12:47) - Mentorship: Clyde Hutchinson & Climbing Train Engines (16:18) - A 20-Year Mentorship & The "Bridgerton" Courtship (19:30) - An's Theory: Special Friends, Homies, and Mentors (24:09) - Measuring Productivity & Total Compensation Transparency (27:55) - The DEI Discussion: Why "Performative" Initiatives Fail (33:18) - Empowering Women & Associates to Sign Motions (37:43) - AI Strategy: Humans are the "Premium Product" (40:42) - Implementing Legal Tech: Billables AI & ConnectAI (42:29) - Counter Program: "JD or OG" (Lawyer vs. Rapper Quiz) (51:54) - Conclusion & Outro Click here to view the episode transcript.

Jared Correia welcomes a true legal tech legend for a record-breaking three-segment appearance.First, Jared and Larry Port (founder of Rocket Matter) crack open a new entry in the "Perfect Album" series: Tom Petty's Full Moon Fever (1989). They debate the merits of the album's solo status, the genius of Jeff Lynne's production, and whether "Free Fallin'" is actually a good song or just California propaganda.Then, in the main interview, Larry discusses life after his successful exit from Rocket Matter. He reveals his new venture, WaySpark, a career coaching platform designed to help young people navigate a volatile labor market shaped by AI, the "silver wave" of retirements, and the decline of white-collar hiring. Larry explains why interpersonal skills are the new currency and why he advocates for the "Family Dinner Test" when choosing a career path.Finally, stick around for the Counter Program: "Hard Work." Jared tests Larry's career coaching expertise with a quiz on bizarre historical and futuristic jobs. Is a "Quantum Janitor" a real thing? What about a Victorian "Pure Finder" who collects dog feces? Tune in to find out!Check out Larry's podcast Dream Job Cafe.Subscribe to our show on YouTube.Check out this week's Spotify playlist here.Thanks to those supporting this episode:Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.Captain Compliance.  Visit captaincompliance.com to easily manage your company's privacy compliance.Attorney at Work. Head to Attorney at Work for your one really good idea each day.  Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.Subscribe to Lunch Hour Legal Marketing on your favorite podcasting app.(00:00) - Intro & The "Perfect Album" Segment (02:08) - Is Billy Joel's The Stranger His Best Album? (06:00) - Tom Petty's Full Moon Fever: A Solo Masterpiece? (08:30) - "Free Fallin'" and California Envy (14:32) - The "Attention CD Listeners" Easter Egg (19:22) - Larry's Perfect Album: Smashing Pumpkins & U2 (24:58) - Interview Start: Larry Port (WaySpark) (26:49) - The Emotional Reality of Exiting Rocket Matter (29:19) - The Art of Napping: Strategies for Post-Exit Recovery (32:55) - Volunteering: Big Brothers Big Sisters & Platelet Donation (37:03) - Pickleball Strategy: The 6'3" Advantage (40:45) - Introducing WaySpark: Career Coaching for the AI Era (44:46) - The "Silver Wave" & The Shortage of Skilled Labor (47:46) - The Internship Panic & College Admissions Stress (53:56) - Why Soft Skills & Relationships Are Future-Proof (59:19) - The "Dream Job Cafe" Podcast & The Family Dinner Test (01:06:11) - Counter Program: "Hard Work" (Real vs. Fake Jobs) (01:06:42) - Chronological Architect & Quantum Janitor (01:09:38) - Dog Food Taster: Would You Eat It? (01:11:41) - Resurrectionist (Body Snatcher) (01:13:11) - Pure Finder: The Victorian Dog Poop Collector (01:15:12) - Conclusion & Outro Click here to view the episode transcript.

Welcome to Legal Late Night! In this episode, host Jared Correia takes us back to the turn of the century for a wild travelogue before diving into the future of law firm profitability with Nancy Jeng.First, Jared opens the vault for "Travels with Jared: Chapter 514." He recounts a debaucherous trip to Montreal in July 2001 to see the Red Sox play the Expos. The story features a missing toothbrush, a "McPoule" incident at 3:00 AM, and the legendary at-bat of Rich "El Guapo" Garces at Olympic Stadium. Then, we are joined by Nancy Jeng, co-founder of Billables AI. Nancy shares her journey from the advertising industry—where she suffered through the same timekeeping pains as lawyers—to launching a legal tech startup. She explains how Billables AI uses advanced machine learning to not just track time, but to automatically generate narrative entries, assign billing codes, and capture work across multiple devices. In this interview, we discuss:The "Spotify Wrapped" of Work: How wide adoption of timekeeping AI gives firms data on exactly how they spend their time (meetings vs. email vs. deep work). Recovering Lost Revenue: How automated tools help lawyers capture 10-30% more billable time that usually slips through the cracks. Training the AI: Understanding how the system learns from "explicit" signals (billing guidelines) and "implicit" signals (your editing habits). Finally, stick around for the Counter Program: "Woman vs. Food." Jared tests Nancy (a cookbook author!) on her knowledge of bizarre world cuisine. Is "Glacier Charred Moss" a real dish from Iceland? What about "Tarantula Tempura"? Tune in to find out. Learn more about Billables.ai.Subscribe to our show on YouTube.Check out this week's Spotify playlist here.Thanks to those supporting this episode:Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.Captain Compliance.  Visit captaincompliance.com to easily manage your company's privacy compliance.Attorney at Work. Head to Attorney at Work for your one really good idea each day.  Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.Subscribe to Lunch Hour Legal Marketing on your favorite podcasting app.(00:00) - Intro & Monologue: Travels with Jared in Search of Canada (02:04) - Red Sox vs. Expos: The 2001 Interleague Series (02:57) - The Toothbrush Incident & The Hotel Housekeeper (04:31) - Meeting Mike Lansing & Joe Kerrigan at the Bar (06:15) - The "McPoule" (McChicken) & The American Tourist (07:56) - The Legend of Rich "El Guapo" Garces (13:03) - Interview Start: Nancy Jeng (Billables AI) (13:56) - UT Austin Nostalgia: Vince Young & Kevin Durant (17:46) - PTSD from Advertising Time Sheets (19:57) - Why Timekeeping is Harder for Lawyers (22:36) - How Billables AI Works (Generative Narratives) (25:44) - Training the AI: Implicit vs. Explicit Signals (29:02) - The "Spotify Wrapped" of Law Firm Data (32:33) - Future Features: Pre-Bills & Profitability Analytics (34:50) - Integrations: Microsoft 365, Clio, & More (37:34) - Nancy's Cookbook: A Very Asian Guide to Taiwanese Food (42:10) - Counter Program: "Woman vs. Food" (43:17) - Peru: Cuy Chactado (Fried Guinea Pig) (44:48) - Mexico: Huitlacoche (Corn Smut) (45:44) - Japan: Shiokara (Fermented Viscera) (47:42) - Iceland: Glacier Charred Moss? (48:47) - Cambodia: Tarantula Tempura (49:56) - Persian Gulf: Saffron Steamed Silkworm? (51:33) - Conclusion & Outro Click here to view the episode transcript.

Welcome to Legal Late Night! In this episode, host Jared Correia provides a strategic roadmap for small law firm growth and explores the bold journey of launching a new personal injury brand.First, Jared shares his "Growth Roadmap" for small law firms. He breaks down the five key pillars of scaling a practice: choosing the right technology, implementing process management, developing a hiring protocol, analyzing granular profitability, and diversifying your marketing beyond referrals.Then, we are joined by Rob Hartigan, founder of LionHart Injury Law. Rob shares his "origin story" of moving from Boston to Atlanta to support his wife's dream job and launching his own firm in a new market. He discusses the risks of leaving a partnership, the strategy behind creating a unique brand name instead of "Hartigan & Associates," and how he secured a $6 million settlement within his first 18 months. Rob also reveals his secrets for "intentional networking" and why he believes most lawyers are "bad at marketing" on social media.Finally, stick around for the Counter Program: "The Wheel of Justice." Jared spins the wheel to ask Rob random questions—from his preference for Westlaw's AI features to the "craziest referral" he's ever received (involving a car vs. a tree). Plus, find out why Rob thinks cats are superior to dogs and hear his near-miss encounter with Robert Kraft.Learn more about Lionhart Injury Law.And be sure to subscribe on YouTube.Find our Spotify playlist for this episode here.Thanks to those supporting this episode:Assembly Neos. Visit assemblysoftware.com to learn more and schedule your consultation today.Captain Compliance.  Visit captaincompliance.com to easily manage your company's privacy compliance.Attorney at Work. Head to Attorney at Work for your one really good idea each day.  Check out their new podcast Attorney at Work Today on Apple, Spotify, or wherever you listen to podcasts.Subscribe to Lunch Hour Legal Marketing on your favorite podcasting app.(00:00) - Intro & Monologue: Growth Roadmap for Small Law Firms (02:14) - Selecting the Right Legal Technology & AI (03:45) - Process Management: Workflows & KPIs (05:29) - Staffing: Hiring Protocols & Retention Strategies (07:00) - Financial Management: Granular Profit Analysis (07:52) - Marketing: Moving Beyond Referrals (11:22) - Introducing Guest: Rob Hartigan (LionHeart Injury Law) (12:14) - The Origin Story: Moving to Atlanta & Launching Solo (14:56) - Financial Runway: How to Budget for a PI Firm Launch (17:31) - Branding Strategy: Why "LionHeart" Instead of "Hartigan & Associates"? (20:23) - The "Trailer" Launch Video & Social Media Strategy (22:50) - Intentional Networking: Building a Referral Engine (27:08) - Expanding Marketing: SEO, Websites, and Avoiding "Bad Marketing" (30:49) - "Lawyers in the Wild": Launching a Video Podcast (37:05) - Choosing a Tech Stack: Filevine, LeadDocket, & Arctrieval (40:53) - Counter Program: "The Wheel of Justice" (44:18) - Eating a Peach: Why Atlanta Beats Boston Weather (46:21) - Westlaw vs. Lexis: Using AI for Legal Research (48:10) - Cats vs. Dogs: Rob's Controversial Pick (52:12) - "Mad Money": Rob's $6 Million Settlement Story (54:27) - "Referral Madness": The Guy Who Sued a Tree (57:12) - Shredding: The Hardest Songs to Play on Guitar (01:01:37) - Speed Bump: A Robert Kraft Sighting in Seaport (01:05:25) - Conclusion & Outro Click here to view the episode transcript.