Private Equity in Legal & Building a Binge-Worthy YouTube Channel

Jared Correia breaks down a massive shift in the legal industry: the rise of Management Services Organizations (MSOs). As private equity finds new ways to invest in the legal space without violating ethics rules, Jared explains how MSOs are restructuring law firms and why every owner needs to pay attention.

Next, Jared is joined by the coolest guest in LLN history, Owen Hemsath (aka Owen Video), CEO of Acceleratus Media. Owen shares his journey from a 10-year stint as a waiter to becoming a YouTube and video marketing powerhouse.

In this interview, we cover:

• Why YouTube is King: Why lawyers should focus on the YouTube/Instagram "one-two punch" rather than chasing TikTok trends.
• The "One Good Thing" Rule: Stop overcomplicating your marketing. Learn why focusing on consistent video content is the best way to build your brand.
• Scripting for Authenticity: How a proper video structure (beginning, middle, and call-to-action) actually allows your true personality to shine.
• Stop Gatekeeping: Why the best strategy is walking clients through the legal processes they fear, rather than creating boring commercials.

Finally, in the Counter Program, Jared tests Owen’s knowledge of his adopted home state in a hilarious game of "S* Utahns Say,"** covering everything from "Fry Sauce" and "Jello Salads" to "NCMOs" (Non-Committal Make-Outs).

Learn more about Owen "Video" Hemsath and Acceleratus Media
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• (00:00) - Intro & Monologue: The Modern Day Guild Structure
• (01:55) - Subverting the Ethics Rules: The Rise of ABS and MSOs
• (03:05) - How Private Equity is Funding Law Firm MSOs
• (04:07) - The Pros: Practicing at the Top of Your License
• (05:03) - The Cons: Hollowing Out the Value of Law Firms
• (07:33) - Interview Start: Meet Owen Hemsath (aka Owen Video)
• (09:17) - The Steve Jobs Wardrobe & On-Camera Branding
• (11:09) - The Origin of "Owen Video" & Avoiding the Paparazzi
• (12:51) - The Origin Story: From Waiter to Multimedia Expert
• (16:33) - Why Video is the Ultimate Social Media Dominator
• (18:25) - Don't DIY: Why You Need a Content Strategy
• (20:17) - Scripting for Authenticity: Start, Middle, Stop
• (23:01) - The YouTube/Instagram One-Two Punch
• (25:05) - Long-Form vs. Short-Form: What Works Best?
• (28:07) - Why Owen Left TikTok (Despite 100M Views)
• (30:19) - ROI vs. Vanity Metrics: Designing Shows, Not Just Videos
• (32:27) - Building Video Confidence from Scratch
• (37:35) - Stop Gatekeeping Your Knowledge (And Stop Fearing Competitors)
• (39:23) - The Move to Utah: The Second Hollywood
• (43:12) - Counter Program: S*** Utahns Say
• (44:51) - Utah Slang: Fry Sauce
• (46:51) - Utah Slang: Sloughing Off
• (47:52) - Utah Slang: Dirty Soda
• (49:43) - Utah Slang: Oh My Heck
• (51:24) - Utah Food: The Jello Salad
• (52:42) - Utah Food: Funeral Potatoes
• (54:07) - Utah Slang: The Jockey Box
• (56:11) - Utah Slang: NCMO (Non-Committal Make-Out)
• (58:11) - Outro & This Week's Playlist