Authors Who Lead - Learn to write a book from bestselling authors and leaders

Azul Terronez - Author, TEDx Speaker, Coach
undefined
Jan 23, 2025 • 40min

Writing Without Fear | Denise Frost

Send us Fan MailIn this episode of Authors Who Lead, Denise Cecilia Frost and I delve into the grueling yet rewarding process of writing a novel. The takeaway is clear: the first draft is not about perfection but capturing a great story's essence. Drawing inspiration from Kurt Vonnegut, Denise emphasizes that every character must have a desire or goal to propel the narrative forward. It’s a stage where messiness is not just tolerated but encouraged. Resonating from my experience as a co-writer, I added that revisiting drafts can later refine these raw beginnings into something coherent and compelling.Timestamp:00:00 Interviewing DC Frost, debuting novel with the detective.03:33 Mysteries capture local essence and offer immersive experiences.07:46 Books create intriguing, atmospheric worlds and loneliness.11:39 Commit, stay excited, and seek trusted feedback.15:44 Storytelling involves relationship-building and deep listening.19:21 Struggling with vulnerability in character choices.22:12 First drafts reveal key story elements.25:34 Write, and rewrite frequently; the husband's critique improves specificity.27:58 Female strength, vulnerability, and personal empowerment explored.30:22 Book explores cultural differences, education, and groupthink issues.33:58 Writing fiction allows the sharing of diverse, untold stories.37:20 Stories are vital; writers can revise freely.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage
undefined
Jan 17, 2025 • 18min

How Our Writing Challenge Can Help You Finally Finish Your Book | Azul Terronez

Send us Fan MailEvery author faces challenges when writing a book—whether it's finding the right idea, battling imposter syndrome, or simply staring at a blank screen. You are not alone in this. In this episode of Authors Who Lead, I emphasize that writing isn't a solitary endeavor but a community activity. Let’s dive into the key topics discussed in the podcast episode, exploring how a structured approach, inspired by Japanese Kaizen philosophy, can help you kickstart your writing journey through a 5-day challenge.Timestamp:00:00 Jumpstart Writing with Kaizen Challenges04:44 Balancing Emotion and Logic in Writing09:02 Overcoming Writing Resistance12:39 Encouragement Through Community Publishing14:53 Five-Day Writing Challenge Overview16:45 Join the Authors' ChallengeFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage
undefined
Jan 9, 2025 • 44min

Mastering Organic Reach and Social Media for Authors | Shelby Leigh

Send us Fan MailIn this episode of Authors Who Lead, I sit down with Shelby Leigh, a best-selling author and mental health advocate, to discuss the nuances of mastering organic reach in book marketing, the daily writing habit, and the importance of viewing oneself as a brand. With over 500,000 readers and a successful transition from self-publishing to traditional publishing, Shelby Leigh’s journey is filled with valuable lessons for aspiring and established authors alike.Timestamp:00:00 College poetry helped ease my anxiety struggles.06:05 Books explore mental health, societal pressure, and anxiety.09:12 How did you overcome book marketing shyness?11:38 Treat books as a business; highlight personal connections.15:15 Separate personal and professional social media accounts.19:16 Success requires time, strategy, and valuable content.21:24 Focus on organic growth; address messaging issues.24:28 Creating a poetry book reveals a self-love journey.28:36 Beginner programs and Creative Content Club offerings.31:45 Evolving commerce through TikTok and authentic content.35:58 Teaching finance involves understanding consistent consumer psychology.38:43 Research audience interests; use storytelling for engagement.41:48 Confidence is key; comparison hinders creativity.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage
undefined
Jan 2, 2025 • 38min

Overcoming Creative Obstacles | Kristen Van Nest

Send us Fan MailIn this episode of the Authors Who Lead podcast, I sit down with Kristen Van Nest. Kristen, a talented comedian, author, and business owner, sheds light on her unique writing process, the cultural nuances of living abroad, and her transition from a corporate career to creative pursuits. This episode dives deep into the intricacies of creativity, the challenges of expatriate life, and the transformative power of travel.Timestamp:00:00 Kristen Van Nest: World-traveling comedian, writer, business owner.06:07 Travel broadens perspectives and challenges personal happiness.07:10 Designed life for happiness through travel independence.11:10 Charna Halpern taught improv in Shanghai, transformative.14:38 Self-discovery through questioning values and experiences.19:05 Learning cultural roots of East Asian countries.21:51 Learning the language offers unique cultural insight.25:45 Portuguese pronunciation impresses locals and enhances the experience.29:50 Writing involves phases: Reflection, research, ritual, and closure.30:57 Write 500 words daily; create a book.34:54 Stop editing while writing; just write.37:40 Subscribe for weekly episodes and show updates.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage
undefined
Dec 26, 2024 • 21min

Book Fairs 2025 | Azul Terronez

Send us Fan MailIf you’re an author wondering whether attending a book fair is a good idea, you’re in the right place. In this episode, I dive into the unique opportunities book fairs offer to showcase your work, engage with readers, network with industry professionals, and more. Whether you’re a new author or an experienced one, participating in a book fair can provide invaluable experiences and help elevate your writing career.Timestamp:00:00 Consider book fairs for promotion and speaking opportunities.03:53 Start an email list using ConvertKit today.06:48 Miami Book Fair: Renowned, extensive, diverse literary event.13:16 Engage locals, encourage attendance, and connect with attendees.15:49 Book sales allowed; additional costs apply. Varies.18:04 Leverage book sales for long-term marketing growth.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage
undefined
Dec 19, 2024 • 42min

Healing with Nature | Avanti Kumar Singh

Send us Fan MailIn this enlightening episode of Authors Who Lead, I sit down with Dr. Avanti Kumar Singh, a Western-trained physician who has reconnected with her South Asian roots to explore Ayurvedic principles. Dr. Singh's latest book, "The Longevity Formula," brings ancient Ayurvedic wisdom to modern readers, focusing on how harmonizing with nature can promote a longer, healthier life. Let's delve into the key insights from our conversation and how adopting Ayurvedic practices can transform your health.Timestamp:00:00 Ayurveda: living in harmony with nature.04:41 Inflammation is linked to all chronic illnesses.07:43 Modern stress mimics a constant fight-or-flight response.10:52 Assess digestion and toxic load for health.12:46 Health habits need adjusting based on symptoms.17:26 Shifting to seasonal eating enhances personal health.21:33 Activate longevity switches: remove toxins, and sync nature.23:42 Sync with nature to optimize longevity and health.27:14 Aging with vitality inspires Ayurvedic lifestyle reconsideration.31:38 Personal experience deepened commitment to health-focused work.35:28 Authentically wrote the second book, disregarding others' opinions.39:23 Helping one person makes everything worth it.40:36 Podcast promotes Avanti's book on longevity formula.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage
undefined
Dec 12, 2024 • 28min

Unlocking Student Success | Deb Lancashire

Send us Fan MailThe school bell rings, signaling the end of a relentlessly long period. Students, from the youngest in elementary school to the seasoned veterans in high school, often find themselves mentally and physically exhausted by the demands of the modern classroom. However, Deb Lancaster, a veteran educator with years of experience, is championing a revolutionary concept that promises to transform education—brain breaks. Her insights into this concept were explored in-depth during her recent appearance on the Authors Who Lead podcast hosted by yours truly. We uncover why brain breaks are essential, how they work, and the broader implications for educators and students alike.Timestamp:00:00 Walking, career reflection, brain breaks, student impact.05:31 Authorship establishes expertise and empowers educators.07:29 Community built through sharing and positive intent.10:13 Focused attention is vital for learning effectively.15:40 Focus on attention, not time, or difficulty.17:12 Activating growth, fostering connections, building supportive classroom.20:30 Creating a brain-focused educational consulting course.24:57 Becoming an expert opened new career opportunities.26:19 Join Brain Break Academy for updates, stories, and tips.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage
undefined
Dec 5, 2024 • 41min

The Boy Scouts Saga | Mike De Socio

Send us Fan MailIn this episode of Authors Who Lead, Mike De Socio and I delve into the grueling yet transformational journey of writing a book. This conversation offers a treasure trove of insights for aspiring and seasoned authors alike. From the unwieldy nature of a single Google Doc and the emotional toll of editing to the personal transformations catalyzed by writing, this episode covers a myriad of key points that can make or break an author's journey.Timestamp:00:00 Book reveals untold history of scouts' discrimination.06:34 Discussing journey from journalism to developing a manuscript.07:02 COVID webinar revealed book publishing steps needed.10:19 Freelance work balance allowed book writing time.13:47 Many bestselling books are ghostwritten by few.18:18 Strived for perfection, received high-level edits.21:22 Therapist, fun, discovery, pride, satisfaction, publication.23:05 Publishing is slow; sources surprisingly forthcoming.27:29 Avoid "chapter" labels; organize flexibly for writing.29:43 New creative direction after book tour success.34:40 Scouts provided belonging, despite personal struggles.35:37 Grateful for people, but organization flawed.39:08 Recommended book on LGBTQ inclusion in Scouts.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode WebpageFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage
undefined
Nov 22, 2024 • 44min

Guerrilla Marketing Secrets | Peter Freedman

Send us Fan MailCapturing attention in a sea of digital noise is a challenge and an art form. In this episode of Authors Who Lead, Peter and I discuss the importance of humor and creativity in public relations (PR), highlighting strategies that propelled the mental health app Calm into the spotlight. Peter shares invaluable insights on the power of quirky PR, creative naming, and the essential practices startups should adopt for effective branding and marketing.Timestamp:00:00 Inspired by involvement with the meditation app Calm.04:48 Calm succeeded by being lighthearted and approachable.06:48 "Silly PR outshines serious PR with creativity."12:13 Nontraditional PR is consumer-led, engaging marketing.14:03 Viral movie about sheep shown globally.18:08 Assess the client's comfort with quirky strategies first.23:01 Calm's clever marketing: viral sponsorships and advocacy.24:55 Good ideas naturally spread worldwide without effort.29:45 Sleepstorming coined; idea gained media attention.31:48 First sleep storyteller in residence gains attention.36:56 Brands grow up and lose their playful creativity.39:26 Design for attention early; marketing essential throughout.42:05 "Essential book for leaders, authors, creators."Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage
undefined
Nov 14, 2024 • 47min

Overcoming Fear and Embracing Vulnerability | Lydia Fenet

Send us Fan MailIn this episode of Authors Who Lead, I welcome Lydia Fenet, an accomplished author and CEO of Lydia Fenet Agency, for an enlightening discussion on the interplay between confidence, writing, and life's unexpected challenges. Our conversation offers profound insights for aspiring writers and anyone striving to carve their path with determination and resilience.Timestamp:00:00 Announcing projects motivates me to complete them.04:06 Writing book sparked New York Times profile request.09:15 Fear of starting limits personal and professional growth.10:30 Fear and transition: confidence is a choice.14:38 Authors lead by believing in their message.19:05 Growth happens outside your comfort zone.20:19 Anticlimactic book signing: two audience members present.24:24 Writing shows perseverance: keep going, find solutions.27:44 Amid crisis, family and friends provided love.30:46 Cherish life; live authentically, without regrets.34:27 Start writing; complete your draft to progress.36:49 Writing became life content; personalized structure advised.41:45 Introverted person socializes by pretending at hotels.43:40 Loved the book; challenging time for the editor.45:38 Contact Lydia Fennett via Instagram, website, and LinkedIn.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app