

Authors Who Lead - Learn to write a book from bestselling authors and leaders
Azul Terronez - Author, TEDx Speaker, Coach
If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.
Episodes
Mentioned books

May 8, 2025 • 42min
Inside the World of Jack Ryan’s Newest Writers | Andrews & Wilson on Co-Writing, Thrillers & Dark Rising
Send us Fan MailIn this episode of Authors Who Lead, I sit down with Brian Andrews and Jeffrey Wilson, the powerhouse writing duo behind the riveting thriller Dark Rising. Both veterans with storied pasts—Brian, a former submarine officer with business acumen, and Jeffrey, a trauma surgeon and Navy veteran—found common ground far from the battlefield: at a thriller writing conference.Their partnership, as Jeffrey jokes, was born of “stalking” at the International Thriller Writers’ ThrillerFest, where their shared backgrounds and values—family, faith, and service—formed a natural foundation for creative collaboration. But it wasn’t instant coauthoring. As Jeffrey explains, “Once we decided that we were gonna do this thing, we went into it knowing we're either gonna become better friends or destroy this friendship forever. Let's see." Thankfully, the outcome was a deeper bond and a writing team that has delivered years of explosive storytelling.Timestamp:00:00 Teamwork in writing: military ethos05:05 Balancing writing with distractions09:39 Inspiration cycles for writers13:14 Embracing pantser writing surprises14:23 Characters’ voices shape the story17:11 Curiosity and predictability in writing21:46 Teaching writing to nonfiction leaders26:19 Embrace imperfection in writing27:52 Antagonist’s two-week mission33:01 Balancing passion and obligations36:33 Supporting veterans in new ventures38:49 Principled characters in chaotic times40:43 Honoring unsung heroes through fictionFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Apr 24, 2025 • 16min
Is Authorship Worth It? | Azul Terronez
Send us Fan MailIn this episode of Authors Who Lead, I explore a critical and sometimes overlooked question for aspiring writers: Why write a book? While the dream of bestseller status or financial gain is tempting, I challenge listeners to think deeper. Through personal stories, hard truths about book sales, and my journey, I reveal that the value of authoring a book goes far beyond money or external validation.Timestamp:00:00 Is authorship worth it?05:41 Sharing knowledge beyond search09:52 Gifts require effort to excel13:27 Join the author workshops for $9014:13 Inspiring author stories podcastFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Apr 18, 2025 • 30min
How What We Don’t Do Shapes the World | Nick Cooney
Send us Fan MailWhat does it mean to live an impactful life? Is it measured solely by the actions we take, or should we also be paying close attention to the opportunities we let pass by? In this episode of Authors Who Lead, I sit down with Nick Cooney—venture capitalist, founder of Lever VC and the Lever Foundation, and author of What We Don’t Do: Inaction in the Face of Suffering and the Drive to Do More. Through our conversation, we tackle one of the thorniest philosophical questions for anyone aspiring to do good in the world: How might the things we neglect or fail to do shape our ethical legacy as much as our overt actions?Timestamp:00:00 Slow start to book writing06:29 Conscious investing in the FIRE movement07:31 Ethical investment for positive impact11:43 The ethics of everyday choices15:54 Sacrificing for non-family members18:16 Empowerment through individual impact22:26 Individual choices and their impact24:47 What we don’t do insights29:17 Thought-provoking leadership bookFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Apr 11, 2025 • 42min
Embracing Change | Aime Austin
Send us Fan MailAspiring authors often find themselves at a crossroads, deciding whether to follow their passion for writing or stay in a secure career. In this episode of Authors Who Lead, Azul sits down with Aime Austin, a successful author of legal thrillers, to discuss her unique journey from the courtroom to the writing desk. This insightful conversation uncovers Aime’s path, creative processes, and advice for emerging writers.Timestamp:00:00 Rushed graduate school decision05:38 Endless ideas, choosing the right one08:01 Creating vivid, relatable characters10:45 Writing coach insights on the process13:17 The challenges of authorship18:46 Small publisher’s author marketing advice22:18 Separating from fictional characters23:19 Immersed in writing characters28:12 Unique fan-author relationships29:58 Building writing Communities essential33:53 Marketing insights and writing advice35:59 Writing on social issues40:01 Art’s noble purpose celebratedFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Mar 21, 2025 • 17min
Five Essential Tips to Boost Your Book Sales in the New Year | Azul Terronez
Send us Fan MailWriting and publishing a book is a significant achievement, yet the journey doesn't end there for many authors. The real challenge often lies in keeping the momentum of book sales going, especially after the initial launch euphoria fades. In this episode of Authors Who Lead, I shed light on how authors can master the art of book marketing in 2025. Here, we dive deeper into the insights shared, exploring essential strategies for sustaining and enhancing book sales over time.Timestamp:00:00 Traditional vs. Self-Published: Sales Trends04:40 Write Books About Who You Are08:39 Platform-Specific Content Strategy12:43 Effective Book Promotion Strategies14:58 Book Marketing Workshop & Calendar16:24 Don't Give Up on WritingFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Mar 13, 2025 • 20min
The Power of Letting Go | Azul Terronez
Send us Fan MailWriting a book is often seen as a solitary journey, characterized by the rhythmic tapping of keys as ideas flow from mind to paper. However, the path to becoming an author can be fraught with internal struggles, often rooted in deeper emotional complexities. In this episode of Authors Who Lead, I discuss the profound impact that unresolved trauma can have on a writer's ability to create, emphasizing the importance of authenticity and emotional depth in writing.Timestamp:00:00 Emotional Depth in Writing05:18 Overcoming Self-Doubt in Writing08:27 Innate Drive to Tell Stories10:43 Detach from Persistent Thoughts15:29 The Writer's Dilemma17:38 Emotional Depth in WritingFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Mar 7, 2025 • 45min
Behind the Scenes of Unicorn Energy | Jen Kem
Send us Fan MailIn this episode of Authors Who Lead, I sit down with brand strategist and author Jen Kem to discuss the release of her book, "The Unicorn Team." Our conversation explored building teams with unique energy and navigating the traditional publishing world, revealing lessons applicable to anyone's creative journey. Let's delve into the key insights shared and their profound impact on the essence of leadership and authorship.Timestamp:00:00 Strategist’s approach to messaging05:11 Building your idea support team08:38 Sharing my big idea09:55 Achieving unicorn energy15:10 From grassroots to millionaires17:21 Power team formation and expansion23:14 Energy: the ultimate currency24:16 Holistic leadership approach book28:53 Thought leadership vs. misleading books31:19 Redefining books and success35:32 Innovation playbook: reinvent and integrate37:42 Subtitle frustrations in publishingFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Feb 23, 2025 • 20min
Overcoming Fear | Azul Terronez
Send us Fan MailThe art of writing is much more than crafting sentences or perfecting grammar. It’s a bridge connecting your inner world to the outside, bearing stories untold and messages unsaid. In this episode of the Authors Who Lead, I share a heartfelt reflection on how writing is intertwined with living fully, urging aspiring authors to delve deeper than the superficial act of writing to uncover a more profound personal revelation.Timestamp:00:00 Living Fully Through Writing04:59 Writing What Truly Matters06:31 Write for Yourself First11:56 Embrace Vulnerability to Shape Your Story14:45 Books Should Transform and Inspire16:57 Live Boldly, Inspired by Nature20:11 Join the Author’s JourneyFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Feb 7, 2025 • 29min
Mastering the Submission Process | Dennis James Sweeney
Send us Fan MailIn this episode of Authors Who Lead, I converse with Dennis James Sweeney, author of "How to Submit: Getting Your Writing Published with Literary Magazines and Small Presses" and recipient of the Autumn House Rising Writer prize. Our discussion offers valuable insights into a writer's journey, the perseverance needed in the face of rejection, and the power of authenticity in one's writing.Timestamp:00:00 Finding My Way Back to Writing04:37 First Big Publishing Win08:37 Finding My Groove in Academic Circles10:15 Surprising Career Turns After MFA14:07 Students Finding Their Voice18:44 Submit to Places You Enjoy20:48 Writers' Worries vs. Rules23:07 Teaching Without Textbooks or Tests25:54 Writing and Community VibesFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Feb 1, 2025 • 16min
Kickstart Your Writing Project with Our Structured 5-Day Challenge | Azul Terronez
Send us Fan MailStarting a piece of writing can always be intimidating. Whether you've written a book before or are venturing into writing for the first time, the blank page can seem overwhelming. In this episode of Authors Who Lead, I delve into the various aspects of writing challenges and how they can serve as a catalyst to kickstart your writing journey.Timestamp:00:00 Unlock Writing Potential with Challenges04:28 Mindset: Key to Overcoming Writer's Doubts09:31 Overcome Fear: Write and Publish12:44 Overcoming Self-Doubt in Writing14:24 Join Our Writing ChallengeFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage


