They Don't Teach This in Law School

Send us Fan MailYou don't need time, or energy to master marketing. You just need this simple mindset shift.Bryan Austin, co-author of They Don't Teach This in Law School, takes the wheel for Charley this week and lays out the critical pivot that took him from writer to marketer in a matter of months. Including: The three key secrets to effective copywriting.Connecting through relatability. Saying more with less.And more! They Don't Teach This in Law School is out now on Amazon. Buy it here!Want to scale your law firm? Click hereConnect with Bryan, and Law Firm AlchemyLinkedIn | Youtube | Law Firm Alchemy

Send us Fan MailThis one piece of advice could get you unstuck and back in growth mode. If you feel frustrated by trying so much but spinning your wheels, this is the episode for you... and considering it contains advice from Ryan Deiss, you're in for a treat!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Jay Berkowitz, CEO and Founder of Ten Golden Rules, shares insights on personal branding tailored for legal professionals. He emphasizes the importance of consistent content creation and connecting personal identity with a strong professional persona. Berkowitz discusses strategies to enhance visibility and the transformative power of niching down in law branding. He also highlights the benefits of using platforms like YouTube for legal growth and offers practical tips for overcoming branding challenges. Tune in for actionable advice to elevate your law firm!

Send us Fan MailFrom the meditations of stoic philosophy to quiet reflections at 4 am, Chis Earley's path to success is paved with hunger and humility. Charley sits down with Chris for a tour de force that is one part hard knocks, one part leadership, and every part compassionate entrepreneurship. Through sharing his entrepreneurial journey, Chris challenges law firm owners (like you) to get hungry, get aggressive, and to put service at the center of your life. Chris is lightyears ahead of the rest when it comes to brand-building and reach. Tune into this episode so he can bring you up to speed. Head over to Amazon and grab your copy of Chris's book, Scaling the Wall Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with ChrisLinkedIn | Youtube | Earley Law Group

Send us Fan MailCan you name your organization's core values? Right now, off the top of your head? It's one thing to list the guiding principles of your firm. What separates good firms from great ones is how you put those values into practice.How you live your values with intention.Seth Price, Managing Partner at Price Benowitz LLP and Founder of BluShark Digital, joins Charley for a mastermind in generating growth through your core values. Price cuts out the confusion and sentiment and shares practical strategies for growing your firm (no matter where you are in the journey.) Including: Dividing(and conquering) the legal and business sides of your practiceStrategies and models for retaining top-tier talentPracticing values with intention with EOS, KPIs, and more.And more!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with SethLinkedIn | Youtube | BluShark Digital

Send us Fan MailWant to align your business life, personal life, and still have energy to spare for the things that matter? Scott Snellings has your solution.Scott Snellings, Founder of Snellings Law and host of The Driven Crowd, returns to They Don't Teach This in Law School to settle, once and for all, the most contentiously debated topic among law firm entrepreneurs: Whose state has the best pizza?All joking aside, Scott delivers a powerhouse masterclass of leadership strategies. Mixing mindfulness with business, Scott lays out the radical shift that comes from staying present in the moment. No more thinking about work when you're at home or visa versa, Charley and Scott share key insights into: Preparing for the future without constantly having to anticipate it.Embracing new opportunities for growth.Managing a law firm as both a key player, and chief entrepreneur. Essential strategies for community engagement.And more! Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with ScottLinkedIn | The Driven Crowd Podcast | Snellings Law

Send us Fan MailYour favorite legal marketing podcast collaboration is back, and this time they're answering ALL of your questions.Well maybe not all of them, but at least the ones you submitted.Charley and Tom Tona, host of the Lead Counsel Podcast, continue their cross-platform collaboration where they've tacked everything from managing time and money to building the best brand online.This week, they're answering questions sent by you, the listener, to get to the heart of what law firm owners really need to know in order to build their best lives, and law firms.Including: Tools to enhance connection, brand-building, and understanding of your reach. Metrics to evaluate team experience and client interaction quality.Building currency with human connection, rather than gimmicks.And more! Don't forget to subscribe to the  Lead Counsel Podcast to catch the other half of their series.Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with TomLinkedIn | Youtube | Tona Law

Send us Fan MailAvoid the pitfall so many entrepreneurs learn too late and build systems around proactive communication, and the freedom for your team to try, fail, and try again until they succeed. Charley and Bo Royal, of Pareto Legal, deliver a masterclass of ironclad leadership in the realm of entrepreneurship, marketing, and beyond. They delve into the complexities of measuring marketing effectiveness across digital and offline channels. They reframe failure as an essential tool for learning and innovation in a marketing context. They tackle one of the most universal issues in any work place: how to effectively lead people. The longer you listen, you more you'll gain. Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with BoLinkedIn | Youtube | Pareto Legal

Send us Fan MailGuests Ron Latz and Gyi Tsakalakis join Charley for a no-holds-barred exchange on the digital do’s and don’ts of managing your data and brand on the online marketplace. They rant. They cross-talk. They go straight for the nerve to find the pulse of what it really means to forge a meaningful business outcome through digital marketing. Tune in to learn how to own your data and marketing assets, the critical of benefits of owning your website, and the crucial strategies for understanding your marketing contracts. Google resources mentioned in this episode: Adviser guide: Working with Third PartiesCreating helpful, reliable, people-first contentWant to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with RonLinkedIn | Youtube | Legal FenixConnect with GyiLinkedIn | Youtube | Attorney Sync

Send us Fan MailCharley and Tom are back with Episode 2 in their powerful 8-part series on law firm marketing.Whether you're two years into growing your firm or twenty years into leading one—marketing matters more.More than the quality of your legal services.More than the relationships you've built.More than what you do or how you do it.In this episode, Charley and Tom flip the marketing script. They show you how to move beyond the either/or mindset and into a world of marketing ANDs—where you don't have to choose between strategy and authenticity, between branding and relationships, between clients now and growth later.You'll discover how to:Refine your marketing by asking smarter, clarifying questions AND…Attract the right clients while building a brand that resonates AND…Cultivate high-value relationships AND establish a compelling digital presence.And there's more.This conversation is a roadmap to dynamic marketing that saves you time, money, and energy—while positioning your firm to grow with clarity and confidence.Connect with Charley on LinkedIn.Want help growing? Learn more about our Catalyst Coaching Program.Connect with Tom on LinkedIn.Subscribe to the Lead Counsel Podcast to catch the other half of our series.