

They Don't Teach This in Law School
Law Firm Alchemy LLC
I hear it all the time from the law firm owners I coach... "They didn't teach us this in law school!" With this show, I am set on bringing outside business ideas and advice into the world of entrepreneurial law firm owners... so join as we investigate new stories and strategies each week in They Don't Teach This in Law School!
Episodes
Mentioned books

Sep 23, 2025 • 16min
Say 'Less' to the STRESS with Bryan Austin
Send us Fan MailBryan Austin, of Law Firm Alchemy and Red Kraken Creative, unpacks why mental and emotional wealth are just as critical for law firm owners as financial success. Bryan breaks down the true nature of stress, clarifying the difference between eustress (the kind that fuels growth) and distress (the kind that burns you out), and reveals why unmanaged stress does more than just weigh you down. It impacts your team, your family, and your firm’s future.Bryan shares valuable tools for mastering stress at the start of your day, and to help your brain close up shop at five o’clock, so you can enjoy the journey of building both your life and your firm, without sacrificing balance along the way.Want to scale your law firm? Click hereConnect with Bryan, and Law Firm AlchemyLinkedIn | Youtube | Law Firm Alchemy

Sep 16, 2025 • 48min
The Art of Selling in Law with Steven Goldstein
Send us Fan MailSteven Goldstein, of Goldstein & Handwerker, explores a crucial yet often overlooked aspect of legal practice: sales skills.Steven shares his journey from law school to building a successful practice, emphasizing the necessity of thinking like a salesperson from day one.Tune in to discover how empathy, active listening, and building genuine connections with clients can transform a legal career.Whether you're a budding lawyer or a seasoned professional, this conversation offers valuable insights into the art of selling legal services. Mastering sales skills is as essential as legal knowledge in today's competitive landscape. Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy | Red Kraken CreativeConnect with StevenLinkedIn | Youtube | Goldstein & Handwerker, LLP

Sep 9, 2025 • 13min
Are You an LBJ or JFK?
Send us Fan MailThe two Presidents were nothing alike as presenters, but both of them could command a room. What can you learn about being a powerful presenter? Listen in to find out!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Sep 2, 2025 • 39min
How to Niche Down and LEVEL UP with Rory Safir
Send us Fan MailRory Safir of Safir Injury and Criminal Defense Law, shows how the right mindset and strategies can transform both your practice and your life.He shares the pivotal insights behind building a successful firm: why understanding clients on a deeper level is the ultimate growth tool, how narrowing your focus creates more opportunity, and why hiring before you feel ready can unlock explosive growth.Tune in and hear why you should embrace every stage, how mentorship accelerates success, and why enjoying the process is just as important as the results.For law firm owners ready to grow with clarity, confidence, and empathy, this episode delivers a blueprint for long-term success.Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy | Red Kraken CreativeConnect with RoryLinkedIn | Youtube | Safir Injury and Criminal Defense Law

Aug 26, 2025 • 14min
Is Your Law Firm Paying You Enough?
Send us Fan MailThe whole compensation setup for law firm owners seems to be a confusing set of numbers. What should you expect to get paid as the owner? And how does the pay break down? We're talking about that in today's newest episode!And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Aug 19, 2025 • 16min
Ramp Up Your Marketing with Simple, Powerful Storytelling
Send us Fan MailYour law firm is filled with incredible stories you could use to connect with potential clients, but you're probably overlooking them. Discover how to easily find and share those stories with your audience in print, video, and more!And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Aug 12, 2025 • 16min
Your 90-Day Blueprint for Omnipresent Content with Bryan Austin
Bryan Austin, from Law Firm Alchemy and Red Kraken Creative, shares his expertise on creating omnipresent content in just 90 days. He emphasizes the power of short-form video to boost visibility and trust for law firms. Listeners learn to unify their brand and connect with audiences effectively using only two hours a month. Austin also discusses the importance of consistency over virality, promoting authenticity and engagement as keys to a successful content strategy.

Aug 5, 2025 • 15min
What Happens When You Miss Publishing a Podcast Episode?
Send us Fan MailLet's go behind the scenes on last week's "missing" podcast episode. There's an important lesson on keeping your marketing cadence and how to recover when you miss hitting the mark.And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Jul 22, 2025 • 16min
Why Calling Yourself a CEO is Dangerous
Send us Fan MailThis is one of the most important shifts I want to make in how we talk about growing law firms. Can we strip away the ego that is costing you growth and get down to the real work? This episode goes deep, so listen in...Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Jul 15, 2025 • 12min
Make 1-Star Lemons into Lemonade with Bryan Austin
Send us Fan MailGuest-host Bryan Austin reveals the secret to artfully flipping one-star reviews into strategic assets to scale your firm, and draw five-star clients to you. Bryan lays out actionable strategies to take those occasional bad reviews and use them to strengthen your brand, sharpen your systems, and build trust with your ideal clients. Want to scale your law firm? Click hereConnect with Bryan, and Law Firm AlchemyLinkedIn | Youtube | Law Firm Alchemy


