They Don't Teach This in Law School

Send us Fan MailFeel like you're fighting an uphill battle with hiring? You can instantly increase your talent pool by making just a few simple changes. Also on this week's episode:Secrets to dealing with those annoying 1-star reviews (and why they're not such a bad thing)How do the different generations spend their money?Why hiring "average people" is a secret weapon for some law firmsAll that and more on this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us Fan MailWe are talking about two billionaires, Mark Cuban and Ray Dalio, and using the word "knucklehead" more times in one episode than in our combined lifetimes. Of course, it's doesn't stop there, as we also talk about:What is the "alternative path of readership" and why does it matter so much when writing?How many knuckleheads is too many knuckleheads in your business?While most meetings could just be an email, there are ways to make your meetings better according to the great and mighty Ray DalioAll that and more on this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us Fan MailLaw school DEFINITELY doesn't teach you how to use your personality in marketing, so we kick off with a discussion on being YOU in your advertising. Plus, the college system is extremely costly and broken... but it sure has business lessons for you! All that, plus...How do you provide a world-class client experience?CostCo's surprisingly upscale buying optionsHow to use the "get a great deal" mentality while being the most expensive lawyer in townAll that and more on this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us Fan MailYou should NOT rely on Lebron James to run your law firm. We're going deep on this sports metaphor and what it means for attracting talent. Plus...What are complementary colors and how do you make things look prettier?Some light and fuzzy recession talkLots of tech layoffs recently... what does this mean for your law firm, and what lessons should you learn?All that and more on this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us Fan MailHave you used one of the many meditation apps out there, like Headspace or Calm? They are falling out of favor... What lessons can you draw for your law firm from this shift?Also in this week's episode:How to respond to negative online reviewsWhy smart people are so helpful... and also just the WORSTAvoid your internal biases preventing you from trying new and novel strategiesAll that and more on this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us Fan MailAfter we kick off on a discussion about the basics of video, it's time to dig into the bigger stories for this week's episode:How are prospective employees evaluating your law firm based on what you say during the interview?Also, do you even want people working for you who are so judgmental?What does the hearing aid industry tell us about future competition in the legal profession?All that and more on this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us Fan MailFeel like you aren't getting much done, even though you consider yourself a productive person? This productivity killer could be to blame...Also on this week's episode:Billboards, buses, and benches, oh my! Are these three advertising formats just the worst?What is the "scatter market" for television advertising, and should your law firm be paying attention?Is now the best or worst time to push deeper into marketing?All that and more on this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us Fan MailYou most valuable clients are probably married. But why? And how big is the disparity between the married and single clients? Also on this episode:Figuring out how cash actually moves in your practice... which is different than just counting revenue and profit!Why in the world is a16z investing in another Adam Neumann project, and what lesson does this provide your law firm?How can you build a vision that is actually useful to your law firm?All that and more on this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us Fan MailThey didn't teach about buying an office location, so here's something to think about before you try to cut a deal... also this week:What is going on with employees right now? You may be about to hit a big hiring opportunity for your law firm.You already know you shouldn't drink 30 cans of Pepsi a day, but there is a hidden marketing lesson in why one man was addicted to the soda!How do you find better clients for your law firm?All this and more in this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list