They Don't Teach This in Law School

Send us Fan MailBryan Austin, of Law firm Alchemy and Red Kraken Creative, guest-hosts this week's episode to talk about his recent bestselling book and the process that took him from page one, to the #1 new release for its category in just two and a half months. Bryan lays out a practical, step-by-step guide to get ideas out of your head and into people's hands.Check out Bryan's new best-selling book.Want to scale your law firm? Click hereConnect with BryanLinkedIn | Red Kraken Creative

Send us Fan MailTifiny Swedensky, owner of Smart Cookie, LLC, helps law firm owners and in-house marketing teams stay effective when the market shifts, platforms change, and the economy refuses to sit still.As a fractional CMO and coach to marketing directors, Tifiny has a front-row seat to what is working right now, what is fading fast, and how firms can build marketing systems that do not break the moment conditions change.This week, Charley and Tifiny unpack how to adapt your law firm’s marketing to a rapidly changing economy by focusing on fundamentals that compound over time, rather than  tactics that spike for a week and disappear.Connect with Charley on LinkedInLearn more about Law Firm AlchemyConnect with Tifiny on LinkedInLearn more about Sharp Cookie, LLC

Send us Fan MailThere is a gap between being an amateur and being a professional that few bridge as entrepreneurs. It's what gets you stuck and holds you back from what you could accomplish. Why does this happen and how can you fix it? We talk about it in this week's episode...Get your free email newsletter training hereWant to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

A playbook for building your own media ecosystem so algorithms do not control your reach. Practical ideas for owned formats like email, print, podcast and video. Tips on repurposing content, trading audiences with other creators, and treating social platforms as rentals while directing people into durable channels.

Send us Fan MailOne of the worst mistakes you can make is... well, it's what I'm sharing with in this episode, and it could save you countless dollars and immense stress.Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

A quick dive into Everything Engine Optimization and the idea of being everywhere online. A critique of link-selling, parasite SEO and how trust clues reveal low-quality sources. Warnings about echo chambers, influencer dogma, and the need to rebuild SEO rules for 2026. Advice to favor proven principles over trendy, sold-as-new tactics.

Send us Fan MailCharley Mann and Bryan Austin finish the year strong (and punchy) with part two of their deep dive into taking a manuscript and turning it into a best-selling book.Whether you have personal dreams of publishing, or want to explore different mediums to get information to a wider audience, this series shares invaluable insights, including:Strategies for every stage of your project: from concept to completion.Balancing creativity with strategic systems and benchmarks.Building relationships with collaborators to make it easier on yourself.And more!Want a copy of the book? Get yours now!Connect with CharleyLinkedIn | Youtube | Law Firm AlchemyConnect with BryanLinkedIn | Youtube | Red Kraken Creative

Send us Fan MailI used to hate the idea of constantly following up with prospects. And many of the law firm owners I work with loathed it as well. But then I figured out a new way to think about it, and it quickly transformed my mindset and improved conversions. I'll share this simple reframe with you in this week's episode!Want to scale your law firm? Click hereConnect with CharleyLinkedIn | Youtube | Law Firm Alchemy

Dive into marketing lessons inspired by a beloved sci-fi series! Discover how keeping your client at the center is crucial to storytelling. Explore the impact of villains in your narrative and the risk of unnecessary complexity. Learn the power of origin stories that resonate with audiences. Charley emphasizes the importance of intentional budgeting in marketing efforts and reassures that minor mistakes won’t tarnish your message. Finally, see how niche storytelling cultivates loyalty among clients. Get ready to transform your marketing approach!

Send us Fan MailBryan Austin returns as guest-host to explore one of the most overlooked growth tools in legal entrepreneurship: the stories you tell about who you are and what you stand for.In the soft, reflective week after Thanksgiving, with routines resettling and a new year on the horizon, Bryan invites listeners to look closely at the stories they use to communicate their brand. Not the stories about cases won or credentials earned, but the personal, human stories that shape trust, connection, and identity.Because even when your practice is closed for the holiday, the mindset of leadership and intentional branding never goes quiet.This episode challenges law firm owners to ask:Am I telling the stories that truly represent me and my firm?Or am I hiding behind generic language that could belong to anyone?Want to scale your law firm? Click hereConnect with Bryan, and Law Firm AlchemyLinkedIn | Youtube | Law Firm Alchemy