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Tifiny Swedensky, owner of Smart Cookie, LLC, helps law firm owners and in-house marketing teams stay effective when the market shifts, platforms change, and the economy refuses to sit still.
As a fractional CMO and coach to marketing directors, Tifiny has a front-row seat to what is working right now, what is fading fast, and how firms can build marketing systems that do not break the moment conditions change.
This week, Charley and Tifiny unpack how to adapt your law firm’s marketing to a rapidly changing economy by focusing on fundamentals that compound over time, rather than tactics that spike for a week and disappear.
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They Don't Teach This in Law School