Frictionless Growth Marketing
Sonia Thompson | Inclusive Growth & Customer Experience Strategist
Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve.
Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day.
Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence.
Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on:
Brand strategy that fuels long-term business growth in the age of modern marketing
Customer acquisition, retention, and loyalty in today’s market
How friction shows up across the customer journey — and how to remove it
Identity-driven marketing, cultural relevance, and belonging
What’s actually working now with today’s values-driven consumers
If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth.
Because when you remove friction, you remove barriers to growth — for your customers and for your business.
Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day.
Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence.
Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on:
Brand strategy that fuels long-term business growth in the age of modern marketing
Customer acquisition, retention, and loyalty in today’s market
How friction shows up across the customer journey — and how to remove it
Identity-driven marketing, cultural relevance, and belonging
What’s actually working now with today’s values-driven consumers
If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth.
Because when you remove friction, you remove barriers to growth — for your customers and for your business.
Episodes
Mentioned books
Jan 18, 2022 • 26min
2. Is diversity a distraction to business? With Antoine Andrews
In this episode, I interview Antoine Andrews, who has been in the diversity field for almost 20 years and is currently the Chief Diversity and Social Impact Officer at Momentive (formally known as Survey Monkey).We cover:
The research done on diversity on Momentive
The shift in consciousness he's noticed over the last 15-18 months
What he believes is most important to gain from the research
What he thinks is most important for businesses to focus on moving forward
Get the episode transcript hereJoin the Inclusion & Marketing newsletter
Jan 18, 2022 • 14min
1. Why it's not enough to just add seats to your table (and what to do instead)
Welcome to the first episode of the Inclusion and Marketing Podcast! In this episode, I cover what inclusivity really is.It’s 2022, and it’s time for every business owner to know how important it is to completely redefine their rules. Gone were the days where just adding a seat to the table is enough. One size does not fit all.Join me on this journey as I dig deeper into not only how to be more inclusive, but why it is the future of business marketing.Get the episode transcript hereJoin the Inclusion & Marketing newsletter
