Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Databox
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Episodes
Mentioned books
Feb 1, 2023 • 49min
127: The State of Business Reporting (w/ Pete Caputa, Databox)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreRead the full report (here)Pete's LinkedIn PostsMost companies are still cutting and pasting into spreadsheets/slidesPicking metrics is hard. Few do it correctly.Marketing is the most measured activity. Is that a good thing? Sharing company performance transparently is not the standard, but it probably should be.Seven habits the highest performing companies implemented.
Jan 25, 2023 • 44min
126: Starting And Growing a Community (w/ Mike Rizzo, MarketingOps.com)
Get insights from Community-Led Founder Mike Rizzo, on how to start and grow a successful community that drives meaningful growth to your business.
Jan 18, 2023 • 34min
125: Using "Process KPIs" to Hit Goals (Hillary Carpio, Snowflake)
Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable processes that help them hit their goals.
Jan 11, 2023 • 1h 9min
124: Doubling Email Subscribers (w/ Camille Trent)
Learn how Camille Trent used LinkedIn to double email subscribers from 6k to 12k in just 1 month.
Jan 4, 2023 • 42min
123: Improving Landing Page Conversion by 55% in 30 Days (w/ Peyton Walbeck, Nectar)
Learn how Peyton Walbeck increased Nectar's landing page conversion by 55% in 30 days.
Dec 28, 2022 • 2min
End Of Year Announcement
Thanks for a great 2022! A few updates from the Databox team, as we wrap up this year.
Dec 21, 2022 • 37min
122: Building Repeatable Revenue Streams (w/ Tory Kindlick, Refine Labs)
Learn how Refine Labs uses their new Revenue R&D method to build new, sustainable revenue streams for clients.
Dec 14, 2022 • 38min
121: Growing Traffic by 20% in 30 Days (w/ Brendan Hufford, Growth Sprints)
Learn how Brendan Hufford (founder of Growth Sprints) grew ActiveCampaign’s traffic by 20% (in just 30 days).
Dec 7, 2022 • 57min
120: Increasing Monthly Traffic by 313% (w/ Nate Turner, Ten Speed)
Learn how Nate Turner and his team at Ten Speed were able to help their B2B SaaS Client increase monthly traffic by 313% and double free trial signups.
Nov 30, 2022 • 52min
119: Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)
Learn the framework Kristina Simonson is using to structure the marketing functions, mission statements, and KPIs at Privy.
