Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Databox
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Episodes
Mentioned books
May 14, 2021 • 20min
88: Growing Trial Signups by 70% (w/ Robbie Richards, Virayo Marketing)
Recently, Robbie Richards, director of SEO at Virayo Marketing sat down with John Bonini for an episode of the Metrics & Chill podcast. Richards discussed how they helped a client generate quality traffic that converts--yielding an increase in trial signups by 70%.
May 7, 2021 • 22min
87: Generating Sales Pipeline & Revenue via LinkedIn (w/ Alex Boyd, RevenueZen)
In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.
Apr 30, 2021 • 21min
86: Growing Activations from the Blog by 400% (w/ Stephanie Donily, Zapier)
In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.
Apr 23, 2021 • 26min
85: Boosting MRR by 20% (w/ Ramli John, ProductLed)
In this episode of Metrics & Chill, Ramli John, Manager Director at ProductLed, talked about how the company took advantage of one often overlooked metric to increase MRR for clients - activation.
Apr 16, 2021 • 31min
84: Growing Revenue Per Customer by 400% (w/ Patrick Campbell, ProfitWell)
In this episode of Metrics & Chill, learn how Patrick Campbell, Founder & CEO of ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.
Apr 9, 2021 • 32min
83: Reducing Time to Conversion by 50% (w/ Tommy Walker, WalkerBots Content Studios)
In this episode of Metrics & Chill, Tommy Walker, founder of WalkerBots Content Studios, talked about how they approach one often overlooked metric they believe is crucial for content marketing success: Return visitors.
Apr 2, 2021 • 24min
82: Growing Targeted Organic Traffic 1600% (w/ Chris Strom, ClearPivot)
In this episode on Metrics & Chill podcast, Chris Strom—founder and Principal at ClearPivot—sat down with John Bonini and walked him through how ClearPivot took a strategic approach to grow organic search traffic around a pretty competitive niche: SaaS marketing.
Mar 26, 2021 • 24min
81: Increasing Conversions (w/ Tyler Pigott, Lone Fir Creative)
In this episode of the Metrics & Chill podcast, John Bonini talked with Tyler Pigott of Lone Fir Creative, a digital and inbound marketing agency focused on driving conversions through copy. As founder, Tyler let John in on how the words-first agency turns brand messaging into higher conversions.
Mar 19, 2021 • 20min
80: Reducing Churn by 50% (w/ Unstack's Chris Cardone)
Chris Cardone, Customer Success Lead at Unstack, talked with John Bonini on an episode of the Metrics and Chill podcast. Chris shared how Unstack approaches one key metric that’s crucial for SaaS businesses: Churn.
Mar 12, 2021 • 24min
79: Increasing Product Signups by 30% (w/ Ben Sailer, CoSchedule)
In this episode of Metrics & Chill, John Bonini talked with Ben Sailer, Inbound Marketing Director at CoSchedule, about how the team at CoSchedule refocused their content strategy on driving trials and product signups, instead of just traffic.
