

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Feb 9, 2022 • 48min
E117: Talking Web3, NFT’s & the Metaverse for Social Good w/ Sam Joel, GiveTree - At the Coalface Podcast - 10 February 2022
Sam is the Founder of GiveTree - https://www.givetree.io
GiveTree is a coming (launch planned for April 2022) social good and fundraising NFT marketplace platform combined with a social good focused Metaverse platform
Sam had a vision to combine charitable fund raising and NFT's - GiveTree is the fruit of that vision
Sam went from knowing almost nothing about NFT's to building a HUGE Discord community around his project in a matter of weeks - such is the power of the Web3
In this episode, Jason and Sam discuss all things Social Good/Impact, Web3, NFT's, how Discord plays an essential part of most successful Web3 projects, how Crypto underpins Web3 transactions and how no one really knows how Web3 will turn out yet
This is the first of many episodes dedicated to Web3 and key players in the space

Feb 2, 2022 • 48min
E116: Talking The Power of Partnership in eCommerce w/ Peter Bray, impact.com - At the Coalface Podcast - 03 February 2022
Peter is the APAC Sales Director for impact.com - https://impact.com
impact.com is a US-based SaaS partnership management platform with 14 offices across the world including 2 in Australia
impact.com helps technology vendors, merchants and agencies manage all types of partnerships and collaborations across the entire partnership lifecycle
impact.com makes the creation and logistics of partnerships seamless, easy and collaborative - from Discovery to Recruitment, Contracts & Payments, Engagement, Optimisation, Analytics and beyond
In this episode, Jason and Peter talk about how partnerships are the new growth hacking and how the top leaders in eCommerce don't go it alone - they do it in close collaboration with key partners that bring unique and valuable synergies to the table for mutual benefit

Jan 26, 2022 • 38min
E115: Talking How to Build an Omnichannel ’Retail Operating System’ w/ Sara Arthrell, Brightpearl - At the Coalface Podcast - 27 January 2022
Sara is the CMO of Brightpearl - https://www.brightpearl.com
Brightpearl is a UK based, end to end SaaS omnichannel operations platform for merchants
Brightpearl encompasses IMS, OMS, WMS, POS, CRM, Demand Planning, Financial and Analytics modules
You can think of Brightpearl as a SaaS ERP in steroids, designed for mid-size+ retailers
In this episode, Jason and Sara talk about the state of retail and how brands can leverage modern omnichannel tech like Brightpearl to ease all facets of their business operations*This episode was recorded before the announcement in late December 2021 that Brightpearl was to be acquired by Sage

Jan 19, 2022 • 48min
E114: Talking eCommerce History, Tech & Legacy w/ Karen Baker, ShipperHQ - At the Coalface Podcast - 20 January 2022
Karen is the Founder & CEO of ShipperHQ and WebShopApps
Karen is an iconic tech pioneer in the eCommerce space, helping merchants improve eCommerce experiences for their customers since 2008
ShipperHQ is a SaaS platform that helps manage highly complex shipping rules, custom logic and calculations on eCommerce sites
ShipperHQ is based in Austin, Texas and has out of the box integrations with all popular eCommerce platforms
In this episode, Jason and Karen take a stroll down memory lane and discuss what it takes to build ground breaking eCommerce tech in a highly competitive industry while creating an environment where teams can do their best work

Jan 12, 2022 • 45min
E113: Talking Secret Shopping at Scale for Omni-channel Success w/ Rick West, Field Agent - At the Coalface Podcast - 13 January 2022
Rick is the Co-Founder & CEO of Field Agent - https://www.fieldagent.net
Field Agent is a SaaS mobile app that connects secret shoppers with brands
Field Agent was one of the first iOS apps ever created/approved and from day one it was designed to facilitate and automate the process of finding and engaging with secret shoppers to monitor and improve the brandcustomer experience
In this episode, Jason and Rick discuss how brands can validate their level of customer centricity by engaging impartial agents that then document their actual experiences with that brand

Jan 5, 2022 • 51min
E112: Talking How to Maximise Amazon eCommerce Performance at Scale w/ Hai Mag, Eva - At the Coalface Podcast - 06 January 2022
Hai is the Co-Founder & CEO of Eva - https://eva.guru
Eva is a full spectrum SaaS platform that helps merchants monitor, manage and enhance their performance on Amazon.
Eva has multiple modules such as AI-powered Repricing, Restocking & Reimbursement
Eva also offers a services layer that helps with Amazon PPC, store management and fulfillment
In this episode, Jason and Hai discuss how Amazon has come to dominate in the marketplace space and how merchants can leverage it to rapidly grow their business while containing management complexity and cost through smart automation

Dec 29, 2021 • 34min
E111: Talking Epic New eCommerce Fintech and Social Shared Payments w/ Cameron Richardson, PaySQUAD - At the Coalface Podcast - 30 December 2021
Cameron is the Founder & CEO of PaySQUAD - https://www.paysquad.co.nz
PaySQUAD is a new eCommerce Fintech and Payments platform that supports shared, social payments
PaySQUAD allows a group of people to easily pay for a single online eCommerce transaction
Think of scenarios where a group of people might want to do this - such as a family gift for a parent - this is what PaySQUAD is all about
PaySQUAD allows payments to go shared and social using simple, mobile SaaS tech
In this episode, Jason and Cameron discuss the evolution of retail eCommerce payments and how he is building a new payments empire from the deep south of New Zealand

Dec 22, 2021 • 47min
E110: Talking eCommerce Influencer Marketplaces w/ Adam Bouris, Snatchit - At the Coalface Podcast - 23 December 2021
Adam is the Co-Founder & Director of Snatchit - https://www.mysnatchit.shop
Snatchit is a SaaS eCommerce Influencer Marketplace & Affiliate Platform
Snatchit connects Shopify retailer websites with influencers to allow them to easily share and recommend the retailer's products to their audiences and earn commissions for doing so
Snatchit connects influencers with brands via mobile app and allows them to easily benefit from recommending products they already love
Snatchit is also a retail marketplace app that allows consumers to easily search, find and purchase products via shared influencer links
Snatchit was born out of a chance connection and business deal with Gary Vaynerchuk
In this episode, Jason and Adam discuss the changing face of influencer marketing and how brands can leverage 'authentic influence' for eCommerce growth

Dec 15, 2021 • 42min
E109: Talking eCommerce Visual AI, Product Tagging & Search w/ Abhi Vohra, Okkular - At the Coalface Podcast - 16 December 2021
Abhishek (Abhi) is the Co-Founder & CEO of Okkular - https://www.okkular.io
Okkular is a retail SaaS Tech Platform
Okkular helps merchants dynamically/automatically enrich their products with accurate product descriptions, attributes and tags based on machine vision and visual AI with a particular focus on fashion verticals
Fashion brands (particularly fast fashion) often struggle to maintain their product catalogs to keep up with the pace of product release cycles - this is where Okkular can help
In this episode, Jason and Abhishek discuss the challenges facing the fashion industry in the areas of catalog data maintenance, quality and customer experience and how the Okkular solution came to be

Dec 8, 2021 • 40min
E108: Talking Building the eCommerce Marketplace of the Future w/ Jason Wyatt, Marketplacer - At the Coalface Podcast - 9 December 2021
Jason is the Co-Founder & Executive Chair of Marketplacer - https://marketplacer.com
Marketplacer is a SaaS eCommerce Marketplace Platform
Marketplacer is one of the very few 'turn-key' marketplace platforms in the world
Many brands are now looking at starting a marketplace to expand their offering, better monetise their existing traffic or start a standalone marketplace to fill a gap in the market
In this episode, Jason and Jason discuss how marketplaces have become one of the most popular eCommerce channels in the world and how brands can leverage this to their advantage!


