THE ECOMMERCE EDGE Podcast with Jason Greenwood

Jason Greenwood
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Jan 26, 2024 • 55min

E325:🎙️HOW BUILDING AN ECOMMERCE BRAND BIRTHED A NEW OMNICHANNEL TECHNOLOGY PLATFORM | GÖKHAN ERKAVUN - STORE AUTOMATOR | THE ECOMMERCE EDGE Podcast

Gökhan (https://www.linkedin.com/in/g%C3%B6khan-erkavun⁠) is Co-Founder & CEO of StoreAutomator - https://www.storeautomator.com As a brand retailer (https://www.beautybridge.com), Gökhan found himself needing to connect to Amazon in the very earliest days of Amazon's growth curve There was nothing off the shelf to help and so he developed the connector himself - and the rest was history In this episode, Jason & Gökhan discuss the explosion of digital channels that a retailer can sell through and how it's imperative they become 'channel agnostic' so they can sell on existing, new and emerging channels quickly and easily
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Jan 25, 2024 • 54min

E324: 📦B2B COMMERCE CORNER #38 | ARE B2B ECOMMERCE BRANDS MISSING A BIG OPPORTUNITY WITH YOUTUBE ADS? | CHRIS HOPPE - FORWRD AGENCY | THE ECOMMERCE EDGE Podcast

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chris is the Co-Founder of Forwrd Agency - https://www.forwrd.agency Forwrd is an agency that specialises in YouTube performance marketing via YouTube ads Forwrd has seen incredible success for B2B eCommerce brands that leverage this flexible, scalable and high ROI ad channel In this episode, Jason & Chris discuss the unique benefits of YouTube advertising and how B2B brands are missing a huge opportunity if they are not exporing this global media channel
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Jan 22, 2024 • 36min

E323: 🎓MENTORING MOMENTS #67 | HOW TO LEVERAGE AFFILIATE MARKETING TO DRIVE SALES FOR A B2B SAAS PLATFORM | THE ECOMMERCE EDGE Podcast

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠https://bit.ly/3Ncui1c⁠
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Jan 19, 2024 • 49min

E322:🎙️BUILDING A NEW KIND OF SHOPIFY BRAND SUCCESS ACCELERATOR | BEN SHARF - PLATTER | THE ECOMMERCE EDGE Podcast

Ben (https://www.linkedin.com/in/ben-sharf-b554a5b3) is Co-Founder of Platter - https://www.platter.co Platter is an eCommerce success accelerator for Shopify merchants Platter provides a turn-key high performing Shopify theme and app based suite of functionality that ensures high conversion rates, low friction and high customer retention out of the box Platter sets merchants up for success on Shopify from day 1 In this episode, Jason & Ben discuss how the Platter team identified a gap in the current Shopify ecosystem where new (and established) merchants and their partners treated each implementation as a bespoke solution and how Platter aims to change this paradigm
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Jan 17, 2024 • 1h 9min

E321: 📦B2B COMMERCE CORNER #37 | WHY YOU’VE NEVER HEARD OF SOME OF THE MOST SUCCESSFUL B2B ECOMMERCE BRANDS AND HOW YOU CAN BECOME ONE | SEAN OWENS - GRANITE DIGITAL | THE ECOMMERCE EDGE Podcast

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sean is the Founder of Willows Consulting - https://www.willows-consulting.com (acquired by Granite) Sean is also the Head of eCommerce at Granite Digital - https://www.granite.ie Granite is specialist eCommerce agency based out of Ireland Granite and sister agency Willows Consulting have deep B2B eCommerce experience and have helped B2B brands succeed in eCommerce for over 20 years In this episode, Jason & Sean discuss how and why some of the most successful B2B retailers in the market sail under the radar and how aspiring B2B brands can derisk their business by adding an eCommerce channel
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Jan 15, 2024 • 54min

E320: 🎓MENTORING MOMENTS #66 W/GUEST MENTOR BARADA SAHU | HOW AI IS CHANGING ECOMMERCE SOFTWARE DEVELOPMENT FOREVER | THE ECOMMERCE EDGE Podcast

Barada is the Co-Founder and CEO of Mason - https://getmason.io - an AI shopping engine for eCommerce stores Barada was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠https://bit.ly/3Ncui1c
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Jan 12, 2024 • 56min

E319:🎙️BUILDING AN OWNED MULTI-VENDOR MARKETPLACE AS A NEW REVENUE CHANNEL FOR YOUR ECOMMERCE BRAND | NIK HALUSA - NAUTICAL COMMERCE | THE ECOMMERCE EDGE Podcast

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nik (https://www.linkedin.com/in/halusa) is a Co-Founder & CEO of Nautical Commerce - https://www.nauticalcommerce.com Nautical is a headless, multi-vendor eCommerce marketplace platform Think of Nautical as a platform that allows a merchant to set up an 'Amazon like' multi-seller eCommerce experience as a marketplace owner/operator Nautical includes all the vendor, product, sales, payment & rev share management features a brand needs to create a standalone or (traditional) eCommerce site integrated marketplace experience Nautical can support DTC, B2C & B2B marketplace functions on one platform In this episode, Jason & Nik discuss the marketplace opportunity for brands, as well as how operating a marketplace can be one of the top growth drivers for B2B eCommerce
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Jan 10, 2024 • 49min

E318: 📦B2B COMMERCE CORNER #36 | HOW TO MAKE SUBSCRIPTION SALES A WINNING PART OF YOUR B2B ECOMMERCE STRATEGY | MATTHEW HOLMAN - THE SUBSCRIPTION DOC | THE ECOMMERCE EDGE Podcast

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matthew is the Founder of The Subscription Doc - https://www.thesubscriptiondoc.com Matthew is also the head of patnerships for QPilot - https://qpilot.com Matthew helps brands of all sizes and business models successfully implement subscription sales models and tehnology into their businesses In particular he is a B2B subscription commerce specialist In this episode, Jason & Matthew discuss how B2B brands can leverage subscription sales models to help create a better customer experience and predict + increase their revenues
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Jan 9, 2024 • 1h 3min

E317: 🎓MENTORING MOMENTS #65 W/GUEST MENTOR PAUL DRECKSLER | YOUR TOP 2024 ECOMMERCE PREDICTIONS ANALYZED | THE ECOMMERCE EDGE Podcast

Paul is the Founder & Editor of Shopifreaks - https://www.shopifreaks.com Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠https://bit.ly/3Ncui1c
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Jan 5, 2024 • 45min

E316:🎙️REENVISIONING A MODERN ECOMMERCE REFERRAL PLATFORM WITH A CASH REWARDS MODEL | LUKE YARNTON - THE RAVE | THE ECOMMERCE EDGE Podcast

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Luke is a Co-Founder of The Rave - https://therave.co The Rave is an eCommerce Referral Platform with a twist - cash referral rewards! The Rave helps brands build a referral army and 5x their referral rate The Rave lets customers sell on a brand's behalf with a gamified rewards platform on autopilot In this episode, Jason & Luke discuss the deficiencies of traditional earn-spend-earn referral programs and why this limits the chances of virality for their products and influencers that might consider promoting them

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