Grow The Show

Kev Michael
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Sep 20, 2022 • 13min

77 | The 3 Characteristics of Great Podcast Cover Art

Work with me (done-for-you growth): ⁠Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! -- This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan. Apply to the Grow The Show Accelerator Program! Although podcasts rely mainly on sound, there are other aspects of creating a podcast that are more visual, like podcast artwork.  What makes great podcast artwork? It's a question that we get a lot here at Grow The Show, so we wanted to share our take on the answer to this question. Whether you are just beginning, rebranding, or just curious, understanding what kind of artwork works best for your niche and audience is so important. Keep it simple, unique, and informative. Making it complicated will only make things difficult for you in the long run. Tune in for practical advice and tips on what makes great podcast artwork, where to find designers, and what you should and shouldn’t include. Topics discussed in this episode: What is podcast artwork? 3 characteristics of great artwork Should you include your headshot in your artwork Where to find someone to help design your artwork MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube Join our community in the Grow The Show Facebook group LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Sep 13, 2022 • 1h 31min

76 | How to Use Social Media to Grow Your Podcast in 2022

Work with me (done-for-you growth): ⁠Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! -- This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan. This episode is jam packed with priceless information that you will need to grow your social media following as a podcaster.  Gaining a following on social media can be a challenge for podcasters because of the number of clicks it takes for a potential listener to go from a social media platform to listening to your podcast. Traditional social media strategies don’t offer the same conversion when it comes to trying to promote a podcast. That’s where we want to help, and we have the answers for you. These tried, tested, and true strategies will allow for you to gain the right listeners in the right corners of the internet for you. It’s a dance between authenticity and a deep understanding of who your audience is or could be. Today’s episode is a deep dive in social media where our host Kevin Chemidlin takes you through each intricate step of what works and what doesn’t, as well as insider tips on how to leverage social media in a way that works for you. This is expert advice that you don’t want to miss. By the end of this episode, you will know which platforms you should be on, what type of content to post on those platforms to get maximum growth, and how to fit that all into your schedule as a podcaster and business owner. Topics discussed in this episode: Three fundamental things social media does for podcasters 2 main challenges podcasters face when trying to gain listenership via social media 2 general principles to help grow your online audience and gain listenership The current social media landscape Why is the way TikTok functions revolutionary for podcasters? Should podcasters be on all social media platforms? The 1-10K rule How to choose which social media platform is right for your podcast How to create content that your audience actually cares about Are audiograms still effective? What kind of content on social media gives people a dopamine hit Hook theory: a three-step framework 3 types of podcast social media content you can publish to grow your social media How to structure your social media post using summary content How to incentivize listeners Real-world examples of what to post on social media An example of a native hook and how to make a reel in Descript How to repurpose your podcast content on social media How much content should you share so people will listen to your podcast What kind of content is best for which social media platform How to include personal content about you the host Do we recommend social media ads? How to grow a Facebook group Should you put out a post saying you are open to sponsorship? If you want to learn more about TDE, check out episode 9 here: ‘Targeted Daily Engagement: How To Use Social Media to Double Your Audience’. Head to the Grow The Show website here for more information on how you can grow and monetize your podcast. To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube Join our community in the Grow The Show Facebook group LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Sep 6, 2022 • 12min

75 | The Biggest TDE Mistakes Podcasters Make

Work with me (done-for-you growth): ⁠Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! -- This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan. The Targeted Daily Engagement (TDE) framework here at ‘Grow The Show’ is a tried, tested, and true strategy to help you gain listeners and grow your show!  It’s quite simple, be active in online communities where your target audience gets together, in what we call ‘watering holes’. Although it seems simple, a lot of people don’t do TDE correctly and it can become draining and burdensome. Which is the complete opposite of what you should feel.  So, in order to help our listeners understand how to TDE, on today’s episode, host Kevin Chemidlin gives us examples on how NOT to do TDE.  Tune in for a quick episode on how you can create more listeners by understanding your target audience and knowing where to find them! Topics discussed in this episode: The Targeted Daily Engagement (TDE) framework at ‘Grow The Show’ What are watering holes? Specific issues podcasters run into while TDE’ing Examples of how NOT to do TDE Understanding your target audience If you want to learn more about TDE, check out episode 9 here: ‘Targeted Daily Engagement: How To Use Social Media to Double Your Audience’. Head to the Grow The Show website here for more information on how you can grow and monetize your podcast. Join us in the Grow The Show Facebook group, we've got over 3000 growth mind podcasters in there, who are waiting for you to ask for their advice! To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube Join our community in the Grow The Show Facebook group LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Aug 30, 2022 • 28min

74 | How to Create a Killer Call to Action

Work with me (done-for-you growth): ⁠Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! -- This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan. Apply to the Grow The Show Accelerator Program! Would you accept a marriage proposal on your first date? Probably not, right? There is a strategic courting ritual required before you ask anyone to make a big leap.  This same theory can be used to understand why your listeners aren’t actioning your call to action. This is something so many podcasts fall short on.   We here at ‘Grow The Show’ have uncovered 8 reasons why listeners take the call to action on a podcast and we want to share them with you!  The best thing about these 8 reasons is you don’t have to act on all 8, you can implement 2 or 3 and still see results.  Tune in to learn practical tips on how to get your listeners to act on your call to action today! Topics discussed in this episode: 8 reasons reasons why listeners take the call to action Questions to ask yourself about your call to action Importance of not overthinking your call to action Head to the Grow The Show website here for more information on how you can grow and monetize your podcast. Join us in the Grow The Show Facebook group, we've got over 3000 growth-minded podcasters in there, who are waiting for you to ask for their advice! To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube Join our community in the Grow The Show Facebook group LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Aug 23, 2022 • 6min

73 | Should You Number Your Podcast Episodes?

The podcast discusses the controversy around numbering podcast episodes and why numbering is beneficial for listeners. They also mention a sponsor, Riverside.fm.
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Aug 16, 2022 • 56min

72 | How to Pitch Yourself as a Podcast Guest

Work with me (done-for-you growth): ⁠Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! -- This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan. Apply to the Grow The Show Accelerator Program! This week's episode of Grow The Show is going to be a little bit different than usual. Today, we're going to be giving you a peak inside the Grow the Show Facebook group. Just last week, we had a live training in the Grow The Show Facebook group, where Kevin presented our Targeted Podcast Pitching framework for how to grow a podcast really, really effectively and efficiently. More specifically, that session was about how to write a great pitch email that has a really high chance of getting you featured on another podcast. Today, we are going to share that session with you. If you weren't there, now is your chance to catch up and learn how to write a great pitch email for getting yourself featured on other podcasts! Topics discussed in this episode: Targeted Podcast Pitching Why the "spray and pray" method of pitching doesn't work. How to craft a great pitch email. Head to the Grow The Show website here for more information on how you can grow and monetize your podcast. Join us in the Grow The Show Facebook group, we've got over 3000 growth mind podcasters in there, who are waiting for you to ask for their advice! To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube Join our community in the Grow The Show Facebook group LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Aug 9, 2022 • 7min

71 | Should You Change Your Podcast's Name?

Work with me (done-for-you growth): ⁠Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! -- This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan. Apply to the Grow The Show Accelerator Program! The moment you have to explain your show’s premise after telling someone the name of your show, that should be your cue to re-evaluate your show’s title. The title should be self-explanatory, because you could lose potential listeners due to confusion around your title. You want to have the listener do the least amount of work as possible to listen in, and it starts with how you name your show.  In today’s podcast, our host Kevin Chemidlin hits us with a quick podcast packed with information that could help you in deciding what to name your show, or have you rethink your current title. This perspective could make all the difference in the growth of your show, so you don't want to miss it! Topics discussed in this episode: The importance of your show’s title Mistakes we make when naming podcasts The best way to name your show Why the name of your show should be self-explanatory Head to the Grow The Show website here for more information on how you can grow and monetize your podcast. Join us in the Grow The Show Facebook group, we've got over 3000 growth mind podcasters in there, who are waiting for you to ask for their advice! To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube Join our community in the Grow The Show Facebook group LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Aug 2, 2022 • 34min

70 | Should You Take a Break from Podcasting?

Work with me (done-for-you growth): Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! -- JOIN GROW THE SHOW PRO See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :) This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan. Apply to the Grow The Show Accelerator Program! Do less so you can do more. This sounds counterintuitive, doesn’t it? It is actually one of the building blocks of creating a successful podcast show, especially if you’ve been feeling uninspired or have felt your show isn’t growing the way you would have hoped. Contrary to popular belief, being consistent isn’t essential for a successful show, it is actually knowing when and how to take a break. Taking a break could be the difference between creating a podcast that is unfulfilling and has you in the negatives or creating an exciting 7 figure podcast business!  On today’s episode, our host Kevin Chemidlin educates us on how to create a strategy around taking a break. Kevin presents 5 criteria that are proven to help in understanding whether or not to take a break and how to measure each criteria. If all data points point to yes, then it’s time to determine what type of break to take. Yes, all breaks aren’t the same. Do you shut everything down and go on vacation to Hawaii, do you use the break to hunker down to create a new game plan for your podcast, or a little bit of both?  Kevin walks us through each criteria and more to help you decide if it is time for a hiatus that can help accelerate your podcast and avoid burnout. You don’t want to miss this one. Topics discussed in this episode: How consistency wasn’t the answer for Kevin’s first podcast “Philly Who” What happened when Kevin decided to take a break Reimagining the show while taking a break Creating room for new ideas The 5 criteria: A,B,C,D,E How to measure each criteria to make the decision to keep going or to take a break Combining the criteria to decide on two break scenarios 3 pitfalls of taking a break How to avoid these pitfalls Fears around taking a break The hack that will allow you to make money while taking a break Why consistency alone will not make your podcast successful Head to the Grow The Show website here for more information on how you can grow and monetize your podcast. Join us in the Grow The Show Facebook group, we've got over 3000 growth mind podcasters in there, who are waiting for you to ask for their advice! To listen to more episodes, head to Apple Podcasts or Spotify. Don’t forget to rate and review! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube Join our community in the Grow The Show Facebook group LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Jul 14, 2022 • 5min

69 | Should You Put Your Best Podcast Content Behind a Paywall?

Work with me (done-for-you growth): Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! -- This is a question podcasters ask me all of the time:  "Should I put my best podcast interviews behind a paywall?"  It makes sense why podcasters might think that would be a great way to get more people to sign up for their Patreon.  HOWEVER, putting your most interesting content behind a paywall could actually hurt your audience growth efforts.  In this episode of Grow The Show, I explain why that is. MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube Join our community in the Grow The Show Facebook group LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Jul 12, 2022 • 26min

68 | The Three Ingredients You NEED to Grow Your Podcast Audience

Work with me (done-for-you growth): ⁠Apply to the Grow The Show Accelerator⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! -- This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW to get 60 minutes free recording and 15% off a membership plan. Watch the FREE Grow The Show masterclass to learn my four steps to growing a thriving podcast business! If you are a podcaster struggling with your audience growth, you don't necessarily need a new growth strategy.  Instead, your show may be missing one of the three key ingredients that all podcasts need to gain new audience members.  On today's episode of Grow The Show, I'm going to explain what those three ingredients are, and how you can use them to skyrocket your download numbers! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube Join our community in the Grow The Show Facebook group LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

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