The Smart Marketer Podcast

This is what you've been waiting for! We are back from our hiatus for a two-part episode that will bring you up to speed on what's happening at the all-new Smart Marketer Agency and what's working now in Spring 2022 (across the Ad platforms). You'll hear Smart Marketer CEO Molly Pittman and her top two Media Buyers (Pepijn Hufen and Dennis Paskalev) as they share their stories and talk shop. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ The Smart Marketer Agency, https://smartmarketer.com/agency/. Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/ Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/

Today's episode is taken from an all-new Smart Marketer course; Smart Business Systems. You'll hear Smart Marketer CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You'll hear how they prioritize what needs to get done and stay focused on what's truly important. Plus, listen for John's Offer Formula, The Mistakes Marketers Make, and more. Check out https://smartmarketer.com/smart-business-systems/, and learn how to manage and scale operations across every department of your business. Thank you for listening! YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ The all-new course from the leadership team at Smart Marketer, https://smartmarketer.com/smart-business-systems/

As the CEO or Founder of your company, you need to stay focused on vision, strategy, and direction. But if you don't have the right team around you, it's near impossible, and you're heading toward burnout. In this episode, Ezra Firestone lays down his proven hiring strategy to help you build smart and get out of the weeds as soon as possible. You'll hear what he has learned from hiring and training over 100 people…His companies have generated $185 million in revenue in the last five years - but it wasn't always this way; he started from scratch. Listen to learn what has worked for him so that you can short-cut all the trial and error. Visit https://smartmarketer.com/business-scaling-framework/ for part 2 and 3 of this free mini-class! Thank you for listening! YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Who is Ezra Firestone? https://smartmarketer.com/about/ The 90 Day Business Scaling Framework, https://smartmarketer.com/business-scaling-framework/.

How do you compensate people? How do you bonus them? How do you keep a team happy over time? If you're trying to attract (and keep) great employees, you will appreciate Ezra's clarity and insight on this subject. This clip is taken from his Blue Ribbon Mastermind. "Compensation goes beyond what you pay somebody." Ezra Firestone. Thank you for listening. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: The Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/. Check out Smart Marketer, https://smartmarketer.com/.

This episode will take you 'behind the curtain' with a clip from our mastermind, 'Your Next Move.' Molly, John, and Pepijn work with business owners to help them figure out their next strategic move. In this clip, you will hear them analyzing the data and consider the clients' challenges. This client wants to raise her Average Order Value and get more repeat business. This episode is incredibly valuable, even if you're not an e-commerce business with lots of products because it talks about the most fundamental secret to winning with marketing. If you're curious about the Your Next Move Mastermind, check out https://smartmarketer.com/your-next-move/. Thank you for listening! YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/about/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/ Check out Smart Marketer, https://smartmarketer.com/

Traditionally, 50% of all Google Ads Campaigns fail in the first 90 days. So why are these two leading marketers SO excited about Google's Performance Max? Hasn't it been generally getting a bad rap? Our guest today, Kasim Aslam, owns the #1 Ranked Google Ads Agency on The Planet. Listen if a Google Ad-Type that's Audience centric (instead of KeyWord centric) is music to your ears. Kasim talks with Molly about how (and why) Google seems to have been holding back - but is now laying their cards on the table. You'll hear all about Performance Max, what it is, and what it can do for you. "The Google ecosystem is so much more robust than the Facebook ecosystem. Facebook is an app or a website. Google owns the world, it's the internet, right? The Google display network reaches 90% of internet users." Aslam. Thank you for listening. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/about/ Check out Smart Marketer, https://smartmarketer.com/ Connect with Kasim, https://kasimaslam.com/

"I think if you want to progress in business, you have to solve bigger problems'. Pepijn Hufen. If you caught episode 93, (Three Facebook Campaigns that are working in 2022) then you've already "met" Pepijn Hufen, and been exposed to some of his digital marketing super-powers. As a follower of Smart Marketer, you're going to want to listen in to hear what they've been cooking up, why they're making this move, and more. "If you just ramp up paid traffic alone, without having a good offer you will fail really, really efficiently." John Grimshaw You'll hear all about the launch of The Smart Marketer agency, why they waited so long to do this, and, that Pepijn Hufen is actually the new CEO. Learn more about the all-new agency here, https://smartmarketer.com/agency/. Thank you for listening! YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/about/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/ Connect with Pepijn here, https://www.linkedin.com/in/pepijnhufen/ Check out Smart Marketer, https://smartmarketer.com/

Yes, it's true. Some campaigns are rocking it on Facebook right now, and Pepijn Hufen breaks down the details of three of them in this episode. Taken from a recent live workshop, you'll learn how to scale UP when a campaign is working, how to launch into a new market and the impact of changing your front-end offer. It's a NITTY GRITTY #WeOutHere episode, so head over to our website so that you can track along with the slides. Pepijn Hufen is actually the CEO of the all-new Smart Marketer Agency. You can learn more about that here, https://smartmarketer.com/agency/. The 'Train My Traffic Person' Mentorship is now open for enrollment. Grab your seat, https://smartmarketer.com/train-my-traffic-person/. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/about/ Check out Smart Marketer, https://smartmarketer.com/ Connect with Papijn here, https://www.linkedin.com/in/pepijnhufen/

It's time for another look at what's happening in the Industry! This episode gives you free access to the State Of Paid Ads workshop that Molly Pittman and Ezra Firestone just completed. The team at Smart Marketer compiled data across a massive spectrum of businesses and industries, and we're sharing the takeaways with you. Why? Because whenever you're able to see things from a bird's eye view, you are 1) So much more well-informed and set up for success and 2) Less stressed because you're not just blindly reacting to daily ups and downs. As mentioned in this episode, the Train My Traffic Person Mentorship is now open for enrollment. Grab your seat, https://smartmarketer.com/train-my-traffic-person/. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/about/ Read Ezra's full bio here, https://smartmarketer.com/about/ Check out Smart Marketer, https://smartmarketer.com/

This episode is for you if you want clarity on the year ahead. With so much to do and so much to learn, you'll appreciate this check-in show with Ezra Firestone and Molly Pittman. As always, you will be inspired by his perspective and big-picture strategy. As mentioned in this episode, the Train My Traffic Person Mentorship is now open for enrollment. Grab your seat, https://smartmarketer.com/train-my-traffic-person/. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/about/ Read Ezra's full bio here, https://smartmarketer.com/about/ Check out Smart Marketer, https://smartmarketer.com/