

The Smart Marketer Podcast
Smart Marketer
Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and strategies with helpful insight and personal stories. This podcast will help you 'Serve the world unselfishly and profit.'
Episodes
Mentioned books

Oct 31, 2022 • 21min
Ep. 119, What Every Marketer Needs To Understand To Get The Most Out Of Email, With John Grimshaw.
It's a crazy time for marketers here in Q4, so what better time to drop an episode about the money-making channel, Email? Whether you're new to email marketing or a seasoned entrepreneur, listen to this quick episode with our guru John Grimshaw to ensure you have this powerful channel covered like a pro (and get the most out of your hard-earned list). Listen for the Who, the Why, and the When, an essential Offer Formula, and you'll also hear John's iOS 15 Workarounds. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/

Oct 24, 2022 • 43min
Ep. 118, From Zero To One Million In 8 Months (On A Shopify Template Website) With Nish Samantray
Nish Samantray and his wife took their E-Comm business 'Arrae' from zero to one million dollars in revenue in just eight months. A couple of years later, they're now spending half a million dollars every month (with the Smart Marketer Agency) on paid advertising! How does that even happen? You'll find out exactly how in this episode. Nish and Molly Pittman break it down and marvel at the story. Did they have a head start? Sort of. Did they have an unfair advantage? Not particularly. Find out the exact strategies and steps they took (after investing their whole wedding budget) so that you can glean tips and insights for your own brand and businesses. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Nish Samantray https://www.linkedin.com/in/nishantsamantray/ Nish's Brand, https://www.arrae.com/ Molly Pittman, https://mollypittman.com Smart Marketer Courses, https://smartmarketer.com/courses/

Oct 17, 2022 • 19min
Ep. 117, A Monumental Life Shift? Real Talk With John Grimshaw and Molly Pittman.
John is BACK, and in this "Not Business" episode, you'll hear where the heck he went and why. Plus, John and Molly talk about the adjustments you'll need to make if you're going to be able to bring more balance into your life, go with the flow and still succeed professionally. You will also hear Molly's synchronicity story and be encouraged to be flexible and open so that you can better solve problems for your clients (and enjoy the ride)! "The state of being in thought, in reflection, in waiting is not to be behind or to be lagging, but it is a state of anticipation". John Grimshaw YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, MollyPittman.com John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses, https://smartmarketer.com/courses/

Oct 10, 2022 • 38min
Ep. 116, What To Do (In November) For Record-Breaking Black Friday Success
Q4 is upon us, and there's no doubt: As a business owner or marketer, the Black Friday/Cyber Monday season is your biggest opportunity in 2022. The good news is you've got time to take action and see your best season yet, and we'll show you how. We've broken Ezra's Black Friday Success plan into two parts: October and November (check out Episode 114 if you didn't catch part 1). In this episode, you'll hear the exact breakdown of what Ezra does across his companies (including Boom, Zipify, Smart Marketer, and Overtone) to squeeze the juice out of this sales season. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit. Links Ezra Firestone, https://smartmarketer.com/about/ Smart Marketer Courses, https://smartmarketer.com/courses/

Oct 3, 2022 • 43min
Ep. 115, In It For The Money? A Must-Listen Guide For Marketers.
In this episode, Molly Pittman and Jason Portnoy talk as friends about the Digital Marketing Industry (the good, the bad, and the ugly). You'll also hear their keys to building personal and professional relationships, and Jason also shares what he believes is the secret to his success. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit. Links Molly Pittman, https://mollypittman.com/ Jason Portnoy, https://www.jportnoy.com/ Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/

Sep 30, 2022 • 20min
Ep. 114, What To Do (In October) For Record-Breaking Black Friday Success
The Black Friday/Cyber Monday season is your biggest opportunity in 2022 (whether you're an E-Commerce brand or otherwise). The good news is you've got time to take action and see your best season yet; the even better news is that Ezra will show you how. We've broken Ezra Firestone's Black Friday Success plan into two parts, October and November. Learn the exact strategy he uses across his companies (including Boom, Zipify, Smart Marketer, and Overtone) to warm up his audiences and prepare for a winning holiday season. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Ezra Firestone, https://smartmarketer.com/about/ Smart Marketer Courses, https://smartmarketer.com/courses/

Sep 27, 2022 • 44min
Ep. 112, Proven Facebook Ad Fixes For Better Results In 2022 (Part 1)
If you're looking to break sales records, lower your CPM's and cut your lead costs as we've done at Smart Marketer, you need to listen to this two-part episode. You'll hear the recording of a deep-dive workshop with Molly Pittman and Senior Media Buyer Dennis Paskalev (that was recorded just last week). Listen in as real-live marketers ask questions and the experts respond with golden nuggets to help you with your campaigns. Dennis shares two proven fixes you need for your account structure, reporting, and decision-making framework. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/ Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/

Sep 19, 2022 • 23min
Ep. 113, Proven Facebook Ad Fixes For Better Results in 2022 (Part 2)
This episode is for you if you're looking to optimize your Facebook Ads to bring in better-than-ever sales while reducing your CPMs and lead costs (as we've done at Smart Marketer). You'll hear the recording of a deep-dive workshop with Molly Pittman and Senior Media Buyer Dennis Paskalev. Listen in as real-live marketers ask the questions, and the experts respond with golden nuggets to help you with your campaigns. In this episode, Dennis talks about what to do if your Vertical scaling is not working (or not working fast enough), and he answers a variety of questions at the end. If you didn't hear Fix#1, go back and check out episode #112 to learn why you shouldn't consolidate your Ad Account structure (despite what Facebook says). YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/ Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/

Aug 30, 2022 • 22min
Ep. 111, Three Keys To Building A Winning Team (Even If It's 100% Virtual), With Colleen Taylor.
If you're going to scale your business, you've got to be able to delegate important responsibilities and build a strong team. It's every business owner's dream, and it's hard to do. But, the dream IS possible (especially if you pay attention to these strategies). In this episode, we're featuring the C.O.O of Boom by Cindy Joseph, Colleen Taylor. You'll learn how to select your leaders, protect your company culture, help new hires succeed, and more. Links Molly Pittman, https://mollypittman.com/ Smart Marketer Courses, https://smartmarketer.com/smart-business-systems/ Collen Taylor, https://www.linkedin.com/in/colleen-taylor-420b961a/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.

Aug 22, 2022 • 40min
Ep. 110, Guiding Light Metrics For Your Facebook Ad Campaigns (What's Working Now) with Vanessa Vega and Molly Pittman.
There are no "Hacks," but there ARE strategies to make your Facebook Ad campaigns work for you post iOS.14.5, and we have the expert tips you need in this episode! You will hear Molly Pittman and the Senior Media Buyer at the Smart Marketer Agency, Vanessa Vega, have a conversation about 'What's Working Now.' Listen for insights on Organically Informed Campaigns, the rising role of ACOS (and other powerful metrics), plus more on iOS-only campaigns and utilizing your comments section. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ Smart Marketer Agency, https://smartmarketer.com/agency/


