The Smart Marketer Podcast

Ezra Firestone (Founder of Boom, Zipify, Smart Marketer, and now the owner of Overtone) talks with our Host (and CEO of Smart Marketer), Molly Pittman, in this encouraging beginning-of-the-year episode. Listen as Ezra throws out some wicked-smart wisdom on life and business, and Molly gets to a core question that she is asked All. The. Time. Together they set the record straight on how to think about Top Of Funnel Return on Ad Spend (ROAS). Ezra and Molly provide a seasoned viewpoint that will help you better think about it, especially if you're drawn to those bigger ROAS numbers. "Would you rather have a 10X ROAS? Where you acquire five customers to sell stuff to later and continue to increase their lifetime value, or would you rather have a 1X or 2X ROAS where you've acquired a hundred customers that you get to monetize further? That's what's missing from the ROAS metric; it does not show scale". Molly Pittman. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit. Links Mentioned In This Episode, Ezra's Welcome to 2023 Webinar, https://zipify-1.wistia.com/medias/ni6u5l8y19.Ezra Firestone, https://smartmarketer.com/about/ Molly Pittman, https://mollypittman.com Smart Marketer Courses, https://smartmarketer.com/courses/

Today's episode is taken directly from our leadership course, Smart Business Systems, which Smart Marketer newly launched in 2022. You'll hear Smart Marketer CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You'll learn how to prioritize what needs to be done and stay focused on what's truly important. Check out https://smartmarketer.com/smart-business-systems/, and learn how to manage and scale operations across every department of your business. Thank you for listening! YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

Are you getting started (or scaling) with TikTok Ads yet? As a digital marketer, your plate is full. But mastering new channels is always a bright idea, especially if you're talking about TikTok, which delivers more runway, more reach, and an excellent way to build your audience. We are *republishing* today's episode, which we initially aired in January of 2022 with TikTok expert Maxwell Finn. Listen for the complete run-down on TikTok for brands and businesses. Maxwell's agency (Future Traffik) serves clients with daily ad spend upwards of $50k, and we've boiled down everything you need to know to get started. Listen for tips, examples, and best practices. You can also Head over to our site for expanded show notes and the Slide Show on Ep. 86. https://smartmarketer.com/blog/?cat=podcasts. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Find Maxwell Finn here, https://www.maxwellfinn.com Find Molly Pittman here, https://mollypittman.com/about/ More courses from Smart Marketer, https://smartmarketer.com/courses. Today's episode is a recording of our hugely successful Team Traffic program. To find out more, check out https://landing.smartmarketer.com/pages/team-traffic.

Was 2022 A Roller Coaster For You Too? Molly Pittman (SM CEO) and John Grimshaw (SM CMO) reflect on a tough (but successful) year and set the tone for 2023. Spoiler alert, they're not worried! Hear why they're seeing opportunity ahead (and how you can capitalize on it too). Let us know your favorite 2022 episode(s) in an Apple Podcasts review! YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses https://smartmarketer.com/courses/. Want to learn more about how Smart Marketer overcame their 2022 Email Struggles? Check out Ep. 104, Double Your Email Open Rates (And 4X Your Click-Through Rates) With John Grimshaw and Molly Pittman https://smartmarketer.com/double-your-email-open-rates-and-4x-your-click-through-rates-with-john-grimshaw-and-molly-pittman/.

In this power-packed episode, Brett Curry shares the "Quick Hit Tips" you'll need under your belt if you want to win with Performance Max in 2023. But there's so much more in his conversation with Molly Pittman. You'll hear how your job as a Marketer is shifting and why that's Okay, and you'll also hear about the mindset you need to find opportunities and thrive. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ OMG Commerce https://www.omgcommerce.com/services/google-search?gclid=Cj0KCQiA-oqdBhDfARIsAO0TrGE95-iIoatTwJtW-nirDeHUVtWep6DAS1MHwd9THJAggj0EUl_7a-YaAi-EEALw_wcB Brett's course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Molly Pittman, https://mollypittman.com/

Is it better to send an email with a lot of images and a little bit of text or an email with a lot of text and just a few images? Does email layout and body even matter? John Grimshaw has the answer for you in this short shot of an episode! We're bringing you marketing updates and insights right when you need them. John (the CMO of Smart Marketer) shares what he found in a split test they literally just ran this holiday. Listen now to find out what he learned (you'll want to tweak your campaigns as soon as possible). YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Connect with John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ More Episodes on this subject: Ep. 85, Why Email Matters More Than Ever https://smartmarketer.com/why-email-matters-more-than-ever-with-ezra-firestone-and-john-grimshaw/ Ep. 104, Double Your Email Open Rates (And 4X Your Click-Through Rates) With John Grimshaw and Molly Pittman https://smartmarketer.com/double-your-email-open-rates-and-4x-your-click-through-rates-with-john-grimshaw-and-molly-pittman/. Check out our Smart Marketer Courses https://smartmarketer.com/courses/.

Are you tired of trading your time for money? Are you killing yourself to scale your business? If you've recently started listening to the Smart Marketer Podcast, we do NOT want you to miss some of the juicy content we dropped back in the day! Today we have an excerpt from Episode 6. Ezra is one of the pioneers of the E-commerce industry, and he also happens to be the Founder of Smart Marketer (and the Co-founder and CEO of BOOM by Cindy Joseph and Zipify Apps). You'll hear him talk with Molly Pittman about the game he used to play (literally, poker) versus the game he's playing NOW! Not only does he share the real way to generate wealth, but also his take on the root of happiness. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Ezra Firestone, https://smartmarketer.com/about/ More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

Why are Pepijn Hufen and his Media Buyers at The Smart Marketer Agency so excited? They're seeing some significant improvements in their Client accounts. As you have come to expect with this Podcast, we're sharing all the insights with you today so that you can move into 2023 with the best strategies and results possible. "If you have something that is already working in your ad account, leveraging these four ways to run your Facebook ads campaigns in 2023 can potentially transform your account". Pepijn Hufen. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Pepijn Hufen, https://www.instagram.com/pep_hufen/?hl=en More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

Our OG Hosts, Molly Pittman and John Grimshaw, are back and excited to celebrate two years of The Smart Marketer podcast! Listen as they share the three most-listened-to episodes of this year (so far), and a few things you'll be glad to learn are in the pipeline. You'll hear content from Episode 98, 'How To Manage Scale And Think About Your Marketing,' (https://smartmarketer.com/how-to-manage-scale-and-think-about-your-marketing-and-branding/) Episode 92, 'Three Facebook Campaigns That Are Working Right Now,' (https://smartmarketer.com/three-facebook-campaigns-that-are-working-right-now-pepijn-hufen-and-molly-pittman/) And Episode 94, 'Google Performance Max, A Dream For Digital Marketers? (https://smartmarketer.com/googles-performance-max-a-dream-for-digital-marketers-with-molly-pittman-and-kasim-aslam/). Let us know your favorite episode(s) in an Apple Podcasts review! YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Molly Pittman, https://mollypittman.com/ John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

This episode is for you if you want to know how to beat Imposter Syndrome, live a happier life, or stay sane in this crazy world. We are re-visiting one of our all-time favorite episodes for Digital Marketers and Entrepreneurs. Why? Because our community needs to hear it! Join our hosts Molly Pittman (SM CEO) and John Grimshaw (SM CMO) as they chat with #1 New York Times bestselling author Gabby Bernstein. In this Not Business episode, Gabby shares her story to help you become the happiest, most fulfilled, and most balanced individual outside work. Why? Because you matter, you're worth it, AND your personal life will affect the performance of your business. "If you're an entrepreneur, your career is a relationship, your business is your relationship, and it's a very intimate relationship. That relationship reveals to you the unresolved parts of your shadow side that need to be healed." Gabby Bernstein. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Gabby Bernstein, https://gabbybernstein.com/ Molly Pittman, https://mollypittman.com/ John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ Mentioned In This Episode EMDR International Association, https://www.emdria.org/ The Body Keeps The Score, https://a.co/7eTXeSA