The Smart Marketer Podcast

In this #NotBusiness episode, Molly Pittman shares from the heart what's been happening this year, the self-care tools she's loving, and why marketers and entrepreneurs often panic at this time of year. As usual, she shares encouraging insights and honest tips that will give you the boost you need in both your personal and work life. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Molly Pittman, https://mollypittman.com/ Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/ Ezra's Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/ Train My Traffic Person https://smartmarketer.com/train-my-traffic-person/

If only scaling your business was as easy as throwing more money at the Ads Manager! If you know, you know...Scaling is not always just a matter of pushing more ad spend. Your business needs to be ready for it, and Pepijn Hufen is back on the show to explain the why and the how! Pep is the CEO of the Smart Marketer Agency, and he's sharing what they've discovered and seen with their high-level clients in this past year. By the end of this episode, you will understand the most critical factors in each of the four stages of Ad spend, as well as the different problems and challenges that you can expect so that, ultimately, you can scale up to the next level for your business. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Episode 144, The MIT Framework For Daily Media Buying Decisions, https://podcasts.apple.com/us/podcast/the-mit-framework-for-daily-media-buying-decisions/id1522629407?i=1000611316275 Episode 122, Four Ways To Run Your Facebook Ad Campaigns In 2023, https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000588802561 The Smart Marketer Agency, https://smartmarketeragency.com/

Molly Pittman is back and excited to share what they've been learning and discovering at the Smart Marketer Agency. She asked their expert Media Buyers to report on 'What's working now' with their clients. In this episode, Molly guides us through the latest takeaways, insights, and findings so that you can consider using them for your Meta marketing campaigns. This is a live recording from a 'Your Next Move' call, and you get to listen in. Listen for insights on your Offers, Targeting, Ad Copy and Creatives, and some excellent Tactical tips. LINKS Your Next Move, https://smartmarketer.com/your-next-move/ Molly Pittman, https://mollypittman.com/ Smart Marketer, https://smartmarketer.com/courses/ YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.

We're sharing today's short but sweet episode because we assume you want to WIN THE CLICK for your E-Commerce or Info brand! It's surprising how many entrepreneurs, founders, and marketers are NOT doing this strategy (or don't realize that it's easier to do than you'd think). We're talking about Polling and Micro-Testing before you even launch a product. Todd Kriney, our speaker today, believes you shouldn't even launch a product if it doesn't win first in Polling. And he has a point. Listen to hear more about how they are increasing their click-through rate - which snowballs the whole operation. Todd is the co-founder of Hit Run Steal and is presenting to a room full of Founders and Entrepreneurs at the Blue Ribbon Mastermind. He's passing on the game-changing strategy that has doubled their sales each year for the past two years). Yes, you want to hear this episode. "I want to know not what I think is the best, but what the customer thinks is the best." Todd Kriney YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Todd Kriney on LinkedIn, https://www.linkedin.com/in/todd-kriney-13b48827/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

In digital marketing, speed is important. We're testing headlines, copy, subject lines, and display ads. But sometimes, when building more significant campaigns and making a big investment or push, you need to assess your copy more thoroughly. This episode will help you do that! For our Summer Speaker Series, we have Brett Curry of OMG Commerce presenting to a room full of Founders and Entrepreneurs at the Blue Ribbon Mastermind. His company oversees the spending of about a hundred million dollars across platforms every year. That means he has access to a lot of data! What video ads have the best view rates? What ads have the best conversion rates? What landing pages work? And from this wealth of data and experience, Brett shares how to test your Ad copy to ensure it will win every time! You can also use these tests to analyze and look at why something did or didn't work after the fact. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Brett Curry, OMG Commerce, https://www.omgcommerce.com/ One of Brett's courses with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

How do you get a sustainable competitive advantage as a Direct-To-Consumer Brand? Join us as we dig into the world of Generative AI with our Summer speaker series guest, Matt Tessar, the founder of Tesmo. In this episode, you'll hear Matt presenting to a room full of Entrepreneurs and founders at Ezra Firestone's Blue Ribbon Mastermind. He shares what you can expect from the current iteration of Chat GPT, his tips for getting the most out of it, the keys to writing effective prompts, the most useful plug-ins he's found (that will optimize your brand's performance), and more. "It's time to buckle up. It's gonna get weird. This is the scariest thing and the most interesting thing I've seen from a technology perspective in my career". Matt Tessar Links Matt Tessar's Brand, Tesmo, https://www.tesmollc.com/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit

The Facebook game has changed; have you adapted? Are you struggling to see consistent results, having scaling issues, or seeing costs rise? You may be underestimating what Facebook can do, and your campaigns are probably way more complex than they need to be. You're not alone in this! META has had marketers and media buyers on a wild ride. So today, we have two Blue Ribbon members on the show for our Special Summer Speaker Series. Jeremiah Allen and Charley Beckham Tichenor (IV) have helped Ezra Firestone (among others) with their Facebook Ad campaigns in the past. They're presenting live from Ezra's Mastermind, discussing how to get the most out of Facebook Advertising. You'll hear about how to be a good business partner with META and how each of your Ads is like a salesperson working for you. Listen to learn how to structure your account, your campaigns, and your ad sets in a way that will open up a world of success (and efficiency) for you and your brand. "I've built many, many brands to eight, nine figures. This is the architecture for everything, whether it's e-commerce, Lead Gen, doesn't matter, your vertical doesn't matter, your niche doesn't matter. Facebook works the exact same way, no matter what your business is. Does this work for your business? Yes." Charley Beckham Tichenor IV. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Jeremiah Allen, https://www.linkedin.com/in/jeremiahvanallen/ Follow Charley Beckham Tichenor IV on Instagram, @CharleyWaffles Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

Have you tried Influencer Marketing but with disappointing results? Or maybe you don't even know where to begin. This episode will help. We have Nish Samantray, co-founder of the 8-Figure Brand, 'Arrae,' on the show for our Special Summer Speaker Series. He's presenting live from Ezra's Blue Ribbon Ecommerce Mastermind, sharing how Arrae grew exponentially when they developed this Influencer Marketing strategy. You might say that it was a fluke that Hailey Bieber bought their products (and talked about them on social media), but Nish argues otherwise, and you will hear how they did it so that you can replicate the strategy for your business or brand. Nish also talks about how this links into their Affiliate Program and he shares five key takeaways that will prevent you from wasting time and money, improve your ROI, get you some excellent User Generated Content, and more. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Nish Samantray, https://www.linkedin.com/in/nishantsamantray/ Nish and Siff's brand, https://www.arrae.com/ Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

Have you given SEO a minute lately? Zach Schubert of Qera Marketing is not only an Agency Lead Gen consultant, but he has stayed in the SEO game and sees incredible results when most people have long deserted the channel for 'greener pastures.' In fact, SEO is not a thing of the past; it's working right now if you're willing to invest in it. And the best part? It doesn't have to take as long as you think to see results. If you want to diversify traffic channels in a proven way, listen as Molly interviews Zach, and they discuss how he gets SEO results faster (guaranteeing clients an improvement in keyword ranking within three months). You will also hear the exact sales funnel he developed to solve his agency's lead-gen problems (so you can apply it to your business and see similar results). YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Zach Schuber, https://www.linkedin.com/in/heyzachschubert/?trk=public_post_feed-actor-name Quera Marketng, https://qeramarketing.com/ Molly Pittman, https://mollypittman.com/ The Smart Marketer Agency, https://smartmarketer.com/agency/.

If you want to dive deeper into Google Ads, then 1) You're smart, and 2) You're in the right place. Over a billion shopping experiences happen across Google daily, yet Google Ads is frequently under-optimized by even the most successful businesses and brands. In this super helpful two-part series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You'll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You'll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business. Go back to Episode 149 if you missed Part 1 in this series. Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/ Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ Brett's other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Molly Pittman, https://mollypittman.com/ YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.