Remodeling Mastery by Mark Richardson

Let's face it, most people didn't go to Remodeling University. They weren't trained on how to do the business or how to formulate it in the best way possible. The first two parts of this series covered the motivations to having a dashboard followed by the three key metrics that you must track in the dashboard. But in this segment, Mark Richardson covers between 5-7 other elements to your dashboard that you should think about having that will take it to the next level: things such as the demographics of your client, your client's reviews, financing rates, your team, cancellation rates, time spent, and the health of your business. All of these factors will help you monitor and maintain the effectiveness of your company. For more podcasts: http://www.surefiresocial.com/podcast Learn about the tools that Google provides to help your home improvement business succeed in maximizing your online presence: http://www.surefiresocial.com/googlewebinar

Once you get past the motivations of developing a dashboard for success, now you must actually HAVE the dashboard. Mark Richardson touches on key points in managing your overhead expenses, sales, and gross profits of your business. Maintaining these three elements to your dashboard is what will determine effectiveness in your operations. Deeper metrics that he suggests monitoring are your leads, cost per lead, and lead source, while also being aware of your close rates and average ticket price. Sign Up for the webinar: "How Google’s tools Help Home Improvement Businesses Succeed In Digital Marketing" - www.surefiresocial.com/googlewebinar For more podcasts visit: www.surefiresocial.com/podcast

With Mark Richardson being the remodeling business for over 30 years, he knows what it takes when offering breakthrough advice for home remodelers in the industry. In this episode, Mark covers a three-part series, first touching on the seven motivations of owners in the remodeling business. He answers the question, "What is success?" and offers ways to stay on top. Secondly, he goes into fundamental dashboards, and how they are used to measure success in the home remodeling business. He wraps up the episode by taking the dashboard you create, to the next level. Listen in on professional insight from a well-known leader in the industry, and learn how you, too, can create a dashboard for success. For more podcasts, visit http://www.surefiresocial.com/podcast Register for the Google webinar, "Tools To Help Home Improvement Businesses Increase Their Online Presence" - http://www.surefiresocial.com/resources/how-to-use-google-tools-for-success-webinar/

Many people think their greatest competitor is another contractor, or remodeler. Many think that it's a potential discretionary spending in their lives such as a boat or vacation, but quite frankly your greatest competitor out there today is in fact, your client. Mark Richardson introduces the number of home remodelers in the United States and how many of those are considered professionals. These professionals need to know who the competitor is and Mark unpacks 7 elements of why homeowners react the way that they do to the home remodeling industry and what you can do to beat the system. For more podcasts, visit http://www.surefiresocial.com/podcast

Remodeling Mastery is about sharpening your acts. If you think about the levels of mastery that we go through in sports, and in life, your business has the same evolution. Mark Richardson has been in this business now for over 30 years; started, certainly in design, architecture, and was active in growing a very large remodeling business in design build, and handyman services, and kitchen & bath. And as a result of that, Mark really has learned a lot. Mark has learned a lot of techniques, ideas, philosophies, themes, and that’s led to writing some books and certainly some articles for the magazines. So today, Mark Richardson wants to talk about a subject that he thinks that is very very important, and that is the remodeling environment. Mark Richardson unpacks the 5 indicators of the remodeling environment that businesses should be monitoring to thrive in their industry: home appreciation, interest rates, unemployment, "homes under water", and the stock market. For more podcasts, visit http://www.surefiresocial.com/podcast