The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books
Mar 24, 2026 • 42min
How Sophos Scales Customer Success for 600,000 Customers in a 24/7 Cyber Threat Environment, with Teresa Anania, SVP of Customer Experience
Teresa Anania, a leader who built customer success and go-to-market operations at high-growth software firms, including Sophos and Zendesk. She discusses scaling success for 600,000 customers in a 24/7 cyber threat world. Topics include AI-accelerated attacks and defensive automation. She covers predictive response timelines, outcome-driven touchpoints for retention and expansion, and the move to AI-powered self-serve journeys.
Mar 23, 2026 • 22min
Bonus Episode: GTMfund Hires a New Partner!
Jason DeMont, Partner and Head of Networks at GTMfund who built accelerator programs and backed 100+ emerging managers. They discuss why founders often skip mega funds at pre-seed. They explain what makes emerging managers stand out: sourcing, founder support, and durable differentiation. They also cover how media and community create a powerful deal-flow flywheel and how LPs should think about allocation strategies.
13 snips
Mar 17, 2026 • 41min
Inside ServiceNow’s $10B Go-to-Market Engine with Paul Fipps
Paul Fipps, President of Global Customer Operations at ServiceNow, built the company’s customer-centric GTM engine and led AI adoption. He discusses unifying sales, success, partners and field marketing so customers never feel the org chart. He explains detecting churn early with daily health signals, turning AI pilots into real ROI, embedding agentic AI into workflows, and generating huge internal productivity gains.
31 snips
Mar 17, 2026 • 60min
What Wins When Anyone Can Build Anything with Brett Queener, Partner at Bonfire Ventures
Brett Queener, Partner at Bonfire Ventures and former early Salesforce hire turned founder and investor. He talks about agentic AI replacing passive apps. He argues relentless execution is the last moat. He explains why vertical software may win and how GTM, pricing, and sales change when products ‘do the job’.
Mar 10, 2026 • 28min
AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can't Go | Dan Wright (CEO of Armada)
Dan Wright, co-founder and CEO of Armada, builds rugged modular AI data centers for remote, extreme environments. He discusses bringing compute to oil rigs, Arctic rescue, and naval deployments. Hear why cloud misses 70% of the world, how Starlink enabled remote AI clusters, the rise of distributed intelligence, and the race for sovereign, modular compute.
12 snips
Mar 3, 2026 • 31min
GTM: Lessons from Figma, Dropbox, and Building Iconic Brands in the Age of AI with Figma’s CMO, Sheila Vashee
Sheila Vashee, CMO of Figma and former marketing leader at Dropbox, shares stories from selling brownies at eight to scaling consumer and B2B brands. Short takes on defining brand as lived experience, making PLG work for enterprise, obsessing over customer feedback, and how AI augments — not replaces — human creativity in marketing.
29 snips
Mar 3, 2026 • 52min
VC: 116 Quarters on Quota and What Every Sales Leader Should Be Tracking, with Bill Binch, Operating Partner at Battery Ventures
Bill Binch, Operating Partner at Battery Ventures with nearly 30 years scaling SaaS revenue (Marketo, Pendo), shares operational frameworks from 116 quarters on quota. He talks building GTM playbooks for portfolio companies. Topics include forecasting discipline, a five‑quarter board lookback, the daily 'Mojo' pipeline metric, and how advisory work differs from running quota-driven sales.
11 snips
Feb 24, 2026 • 32min
GTM: BREAKING: Inside Nooks’ Launch: Why AI-Native Sales Tools Are Challenging Legacy Platforms, with Co-Founder & CEO Dan Lee
Dan Lee, Co-founder and CEO of Nooks, builds an AI-native sales workspace that automates top-of-funnel prospecting. He discusses launching an Agent Workspace and AI sequencing that learn from rep behavior. Short takes cover why legacy tools miss strategy, how calls provide rich signals, and how automation can scale outbound by compounding intelligence over time.
Feb 17, 2026 • 35min
GTM: The End of GTM Sprawl: How HockeyStack is Rebuilding Go-to-Market Around AI, with Co-Founder Emir Atli
Emir Atli, co-founder and CRO of HockeyStack (an AI-native GTM platform builder), explains rebuilding go-to-market around a single AI-first data foundation. He discusses ending GTM tool sprawl, turning attribution into a unified GTM OS with AI agents and execution, weekly GTM sprints, founder-led LinkedIn content as pipeline, and the long-game mindset of building a generational company.
23 snips
Feb 17, 2026 • 56min
VC: How VCs Evaluate Technical Founders (TAM, Moats & Diligence), with Amanda Robson, Founder and GP of Modern Technical Fund
Amanda Robson, Founder and GP of Modern Technical Fund, backs elite technical founders in security, compliance, and developer tools. She discusses what makes a technical founder beyond coding. She explains how teams split engineering and GTM, valuation discipline for early rounds, assessing moats and TAM momentum, and separating real AI companies from AI theater.
