The GTMnow Podcast

VC: "Software Is Basically Worth Zero Now" | Tyler Hogge, Ex-Pelion

May 12, 2026
Tyler Hogge, General Partner at Pelion Ventures and former VP of Product who helped scale Divvy to a multibillion-dollar exit. He argues software is being commoditized by AI. He talks per-seat pricing collapsing, the shift to outcome- and consumption-based business models, how Pelion doubles down on winners, and why founder intensity and reputational capital matter more than ever.
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ADVICE

Raise On Slope Not Just ARR

  • Prioritize momentum and a bold vision when raising Series A; slope of growth often matters more than absolute ARR.
  • Show acceleration (e.g., 0 to 1.5M ARR in months) and a believable big-market story to attract A investors.
INSIGHT

AI Implementation Is Driving Services Boom

  • Enterprise AI adoption is accelerating but ROI and change management lag, creating huge demand for services and forward-deployed engineers.
  • Surveys show heavy spend with many orgs struggling to operationalize AI, making services a major growth area.
INSIGHT

Utah's Flywheel Needs More Ambition

  • Utah's startup growth is a flywheel: more exits bring capital, talent, and founders back to the region.
  • Tyler notes Utah must increase founder ambition, VC courage, and leadership intensity to scale further.
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