The Marketing Playbook with Mark Friedman
Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
Episodes
Mentioned books
Apr 15, 2021 • 33min
Brian Long – CEO and Co-Founder of Attentive
Brian Long, the Chief Executive Officer and Co-Founder of Attentive, adds his page to the Marketing Playbook. Hear how to fundraise to fuel your business, focus on creating the best product, set goals and manage your team, why Brian dropped out of business school, and the snack he eats every single day. Connect with Brian at AttentiveMobile.com and on Twitter at @BrianCLong
Apr 1, 2021 • 44min
Sam Norpel – Chief Digital Officer of Juvenescence
Sam Norpel, the Chief Digital Officer of Juvenescence, adds her page to the Marketing Playbook. Hear how to pay it forward, analyze and interpret data for actionable insights, craft your leadership style, Sam's breakdown of the marketing tactics that actually work as times change, and the inspiring mission behind Juvenescence. Connect with Sam on LinkedIn and at JuvLabs.com
Mar 18, 2021 • 32min
Brian Berger – Founder and CEO of Mack Weldon
Brian Berger, the Founder and CEO of Mack Weldon, adds his page to the Marketing Playbook. Hear how to know when to change up your team, fulfill your various roles as CEO, continue to challenge yourself, what Brian learned from working at early Internet companies, and how Mack Weldon pivots while maintaining simple shopping. Connect with Brian at MackWeldon.com, on Twitter at @BBerger3, and on Instagram at @BrianBerger_
Mar 4, 2021 • 42min
Caroline and Jake Danehy – Co-Founders of Fair Harbor
Caroline and Jake Danehy, the Co-Founders of Fair Harbor, add their page to the Marketing Playbook. Hear how to use customer feedback to make important changes to your products, turn a passion and frustration into a business, surround yourself with talented people, how the siblings started their business in high school and college, and their Shark Tank-style experience with Jessica Alba. Connect with Caroline and Jake at FairHarborClothing.com
Feb 18, 2021 • 46min
Chloe Songer and Stuart Ahlum – Co-Founders of Thousand Fell
Chloe Songer and Stuart Ahlum, the Co-Founders of Thousand Fell, add their page to the Marketing Playbook. Hear how to learn from some of the top retailers and CPG companies, surround yourself with great people as soon as you can, tell your brand story to the consumer, how Chloe and Stuart met in China, and what she learned from the GAP training program. Connect with Chloe and Stuart at ThousandFell.com and on Instagram at @Thousand_Fell, @ChloaMarie, and @StuartAhlum
Feb 4, 2021 • 43min
Lucille DeHart – Senior Marketing and Branding Executive
Lucille DeHart, the Senior Marketing and Branding Executive, adds her page to the Marketing Playbook. Hear how to learn from your mistakes, nail the pre-meet, measure success, Lucille's lessons from working at Polo Ralph Lauren and Bed Bath and Beyond, and what she learned going to malls as a kid. Connect with Lucille on LinkedIn and at MKTmarketingServices.com
Jan 14, 2021 • 41min
Matt Blumberg – Co-Founder and CEO of Bolster
Matt Blumberg, the Co-Founder and Chief Executive Officer of Bolster, adds his page to the Marketing Playbook. Hear how to create an outstanding company culture, learn from your mistakes and stay positive, clearly communicate the problem you solve, lessons from his book Startup CEO and successful exit Return Path, and the important technology he was tasked with building in 2020. Connect with Matt on LinkedIn, Twitter at @MattBlumberg, and StartupCEO.com
Dec 17, 2020 • 38min
Sucharita Kodali – VP, Principal Analyst at Forrester
Sucharita Kodali, the VP, Principal Analyst at Forrester Research, adds her page to the Marketing Playbook. Hear what to expect with the future of retail, how retailers have adjusted their strategies in 2020, how to pivot to an eCommerce focus, detect the shiny object that is worth pursuing, and Sucharita's experience starting her career at Disney and Saks Fifth Avenue. Connect with Sucharita on Twitter at @SMulpuru and on LinkedIn
Dec 3, 2020 • 44min
Craig Brommers – CMO of American Eagle Outfitters
Craig Brommers, the Chief Marketing Officer of American Eagle Outfitters, adds his page to the Marketing Playbook. Hear how to practice kindness, maintain healthy tension between marketing and product teams, use data to make actionable decisions, the lessons Craig has learned in CMO and senior marketing roles throughout the fashion industry, and his once-in-a-lifetime experience at the 2008 Beijing Olympics. Connect with Craig on LinkedIn
Nov 19, 2020 • 44min
Rodney Woodruff – VP, Engineering at WW
Rodney Woodruff, the VP, Engineering at WW, adds his page to the Marketing Playbook. Hear how to embrace mistakes, decide whether to build or buy tech solutions, find answers to any problem, practice empathy with your team, and what Rodney learned from growing up with 15 siblings. Connect with Rodney on LinkedIn
