The Marketing Playbook with Mark Friedman
Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
Episodes
Mentioned books
Sep 23, 2021 • 42min
Jamie Gutfreund - Consumer Marketing Executive and Strategic Advisor
Jamie Gutfreund, the Consumer Marketing Executive and Strategic Advisor, adds her page to the Marketing Playbook. Hear how Ai can help humans make decisions at scale, how to use pester power to your advantage, interpret data and formulate a plan to execute your strategies, Jamie's lessons from the early days of the internet, and the email she got from Bill Gates. Connect with Jamie on Twitter at @JamieCentral
Sep 11, 2021 • 35min
Brian Rainey - Co-Founder and CEO of Path2Response
Brian Rainey, the Co-Founder and Chief Executive Officer of Path2Response, adds his page to the Marketing Playbook. Hear why direct marketing is an important part of the marketing mix, how to leverage data to convert customers, what Brian learned working for Sharper Image, why he decided not to retire early, and the impact of Wayne Gretzky on his first job. Connect with Brian on Twitter and LinkedIn and Path2Response on Facebook and LinkedIn
Aug 26, 2021 • 44min
Jeffrey Slater - Chief Listening Officer of The Marketing Sage
Jeffrey Slater, the Chief Listening Officer of The Marketing Sage, adds his page to the Marketing Playbook. Hear how to take your shot and be bold, remake yourself, evaluate your productivity, what Jeffrey learned from building Rachel's Brownies, and his memories of working with "Macho Man" Randy Savage for Slim Jim. Connect with Jeffrey at TheMarketingSage.com and on LinkedIn
Aug 12, 2021 • 44min
Kerel Cooper - CMO of LiveIntent
Kerel Cooper, the Chief Marketing Officer of LiveIntent, adds his page to the Marketing Playbook. Hear how to enjoy every building block of your career, be a good account manager, navigate changes in data privacy, how ad operations works, and attribution when it comes to email marketing. Connect with Kerel on LinkedIn, Twitter, and Instagram at @KerelCooper
Jul 15, 2021 • 37min
John Shea - President and Founder of Momentum Commerce
John Shea, the President and Founder of Momentum Commerce, adds his page to the Marketing Playbook. Hear how to be direct and open with your team, hire incredible people, establish and review business metrics, what you can learn from Amazon Prime Day, and John's experience at Google. Connect with John at MomentumCommerce.com and on LinkedIn
Jun 24, 2021 • 42min
Emily Griffith - Founder and CEO of Lil Bucks
Emily Griffith, the Founder and Chief Executive Officer of Lil Bucks, adds her page to the Marketing Playbook. Hear how to clearly communicate your message to customers, wear many hats while staying productive, be patient and allow time for unforeseen circumstances, raise crowdfunding, and how Emily is introducing sprouted buckwheat to the US. Try Lil Bucks at LoveLilBucks.com and on social media at @LoveLilBucks
Jun 10, 2021 • 43min
Nate Checketts - Co-Founder and CEO of Rhone
Nate Checketts, the Co-Founder and CEO of Rhone, adds his page to the Marketing Playbook. Hear how to follow your heart and pursue your dreams, give it your all, focus on the day-to-day tactics and details, what Nate learned working for the NFL, and tales from growing up with a dad who was an NBA executive. Connect with Nate on LinkedIn and Instagram at @NateChecketts
May 27, 2021 • 40min
Adam Siegel - Founder and CEO of Recurate
Adam Siegel, the Founder and CEO of Recurate, adds his page to the Marketing Playbook. Hear how to listen and learn, cannibalize your own business before others do, make sustainability part of your core strategy, Adam's fundraising tips, and his years studying aerospace engineering. Connect with Adam on LinkedIn and on Twitter at @Recurate
May 13, 2021 • 45min
Sabir Semerkant – Founder of GROWTH by SABIR
Sabir Semerkant, the Founder of GROWTH by SABIR, adds his page to the Marketing Playbook. Hear how to optimize your website for mobile, smooth out your behind-the-scenes operations, plan your media mix with the customer journey in mind, Sabir's experience leading VaynerCommerce, and how his first computer changed his life. Connect with Sabir at GROWTHbySABIR.com and on social media
Apr 29, 2021 • 35min
Mike Dupuis – Chief Digital Officer of SPARC Group
Mike Dupuis, the Chief Digital Officer of SPARC Group, adds his page to the Marketing Playbook. Hear how to develop your technology, eCommerce, and data capabilities, build teams with strong soft skills, venture into roles that stretch your skills, Mike's experience at agencies and clients, and how digital marketing efforts have evolved over time. Connect with Mike on LinkedIn
