

Med Tech Gurus
Tom Hickey
Med Tech Gurus is a podcast dedicated to helping medical device executives stay on the leading edge of their industry. Whether you're looking to grow your sales team, commercialize new devices, set up national accounts, or improve your clinical performances, this podcast is designed to help. Each episode features an interview with a thought leader or practitioner, discussing topics like: sales force, innovation, patient outcomes, emerging technologies, supply chain, group purchasing organizations, device launches, value analysis, biotech, and more.
Episodes
Mentioned books

Dec 16, 2020 • 36min
Be in Love With The Problem with Eric McGlade
Gurus, here is a great quote, "Don't be in love with the solution, be in love with the problem" . In this episode of Med Tech Gurus we have Mr. Eric McGlade Chief Strategy Officer and Co-Founder of VPL. Eric explains this and brings other insights why data is key and how capturing data around the movement of products can bring amazing value to your customers and stakeholders. Listen in as Eric demonstrates why he is truly a Guru!

Dec 9, 2020 • 33min
Persistence is Key with Murlikrishna Kannan, MD CEO of Anesthesia Hygiene
Gurus, what a pleasure to have Murlikrishna (Murli) Kannan MD as our Guru. Murli walks us through why an idea is singular but takes a team to bring to life. Imagine hearing over and over that your product is a solution to an non-problem. Then only through persistence and belief in what your value is did his company Anesthesia Hygiene finally get traction Gurus Murli Provides Value bomb after value bomb. You will love the insights and ideas he brings!

Dec 2, 2020 • 35min
Iron Man Might Be a Reality with Aravind Upadhyaya
What does the comic book hero Ironman have in common with a Med Tech Start up? How can Artificial Intelligence and Virtual Reality come together to help with surgical training and other initiatives? Listen in as Aravind Upadhyaya CEO of 8chili discusses these initiatives. Arvind shares in insights on data collection and how it can make a huge difference in your company's success. Gurus listen in and become the Iron Man for your market segment!

Nov 25, 2020 • 43min
Value Analysis- Logic Not Emotion with James Russell, RN, MBA
Gurus James Russell covers the ins and out of Value Analysis. Listen in as James helps us paint a data and outcome picture by looking at clinical data, utilization data and then using that to improve outcome. Gurus James covers all the information you will need to know to put your best foot forward from a Value Analysis prospective. James also covers why trying to short cut this process will cost you time and frustration. If you have a new technology James covers some ideas that will help you compete with the big companies and help your technology shine. Gurus get out your notepads for this one as James provides some amazing insights into the world of the Value Analysis Committee delivers amazing value!

Nov 18, 2020 • 30min
A Company Born From Community Outreach with Victoria Reinhartz, Pharm.D.
Gurus by focusing on improving the lives of a patient population best practices are born! Dr. Reinhartz explains how her focus on this and looking for better outcomes lead to her launching her business Mobile Health Consultants. Victoria walks us through some of the challenges and how they lead to best practices. All of which contributed to the growth of her business and national peer recognition. Listen in as Victoria delivers amazing value!

Nov 11, 2020 • 34min
The Keys to a New Launch
Gurus what is the most important endeavor in launching a new brand or technology? How about the 3 most important aspects of launching your new business? You are not going to want to miss this episode as Adam walks us through all of this and more. Adam demonstrates why he is indeed a Guru!

Nov 4, 2020 • 30min
Always Think of the Why with Massimo Carrara
Gurus as you launch an endeavor to you always think of the Why? Do you think of the workflow for the clinicians? Or how the patient will access the technology? In this episode of Med Tech Gurus. We have Mr. Massimo Carrara. Massimo is the Founder & CEO of Inception Business Advisors. Massimo delivers some terrific information on how to master strategic planning and transformation. Gurus you will love this episode as Massimo Rocks the mic!

Oct 28, 2020 • 40min
Taking a Disruptive Product to the Next Level with Peter Van Haur
In this episode of Med Tech Gurus. Mr Peter Van Haur CEO of Vital Connect takes us through the facets of taking a disruptive technology to the next level. Peter guides us through how to manage investors through multiple rounds of fund raising. Peter also discusses his views on letting the market speak to you and why a CEO needs to focus on the market, the competition and reimbursement. Peter reviews with us why people in the organization are so important and it's not just having good people, but more importantly it is having good people in the right role. Gurus you will love this episode as Peter crushes it!

Oct 21, 2020 • 37min
The Best Practices of Sales Team Development with Joe Blandini
In this episode of Med Tech Gurus. Mr. Joe Blandini VP of Business Development provides us some terrific insights into sales team development. Joe reviews some of his best practices Joe goes into Sales Operations, pipeline development and turning leads into real opportunities. Joe does not stop there, however. Joe takes us through the importance of clinical training to get full buy in to your product. Listen in as Joe demonstrates why he is a Med Tech Guru!

Oct 14, 2020 • 29min
Your Brand Is As Important as Your Product with Julie Dye
Julie Dye Founder of Marketing DX provides amazing insights regarding digital branding. Julie discusses that too often that a start-up will promote their products as if in a silo. Julie suggests a more holistic approach is much more fruitful to a marketing strategy This approach includes, the product, the company, and the leadership. Julie reminds us people don't buy products they buy from who they know, like and trust! You will love this episode as Julie brings amazing information and demonstrates why she is a Med Tech Guru!


