Med Tech Gurus

Gurus imagine the challenge of simultaneously buying a company and merging it with a division of another. Imagine the transparency & communication required to bring that together. Gurus in this episode Mr. Greg Lucier Executive Chairman of Corza Medical talks about what it took to bring this off. Greg doesn't stop there he gets into some very interesting market share taking strategies. Plus, this experience thought leader gets into some of the best practices of raising money and launching new technologies. Gurus you will love the value that Greg Lucier brings us in this episode!

Gurus what can Med Tech Companies Learn from Pilots? What are the keys to having clinicians & hospital executives wanting to learn about your innovative technologies? Why are clinical studies and data so important to your message Listen in as Dr. Matthew Cooper A Cardio Thoracic Surgeon and Innovator who is now the Global Senior Medical Director & Director of Patient Safety at 3M discuss this and more.

In this episode as we have 2 Gurus, Peter Vranes and Hitesh Mehta CO Founders and Co-CEOs of Nutromics from Brunswick Australia. Peter and Hitesh have combined their expertise as a chemical engineer and an entrepreneur experienced at IBM Watson Health. The discussion we have about the potential of our bodies information highway and what it can mean to the healthcare community and the patients they serve is amazing. Peter and Hitesh give us a glimpse into the future with the platform they are developing.

What are the 5 Ps successful of Medical Technology development? Would you like to understand the 3 phases of innovation? This episode of Med Tech Gurus features Dr. Sandy Rihana who is Chair of the BioMedical Engineering Department at Holy Spirt University of Kaslik. Sandy is not only a professor but also a consultant and innovator Gurus Sandy Provides Value bomb after value bomb. You will love the insights and ideas she brings!

Why is collaboration more important than ever in the Med Tech space? Are you interested in some of the best practices that a Group Purchasing Organization & a Healthcare Performance Improvement company, such as Premier uses with innovative commercialization and go to market approaches? In this episode of Med tech Gurus Kaycee Kalpin Vice President of Strategic Marketing with Premier takes us through her thoughts and actions around these initiatives. Kaycee also gets into the best practices her team at Premier is using to become more customer centric. Gurus you will love the information that Kaycee provides in this episode!

Why is it important to understand the human factors when designing your med tech product? Gurus in this episode of Med Tech Guru's Jim gets into this. Then he discusses clinician workflow and why it is so important to the success of your product launch. You need to really understand how your product impacts these stakeholders. If that's not enough, Jim then takes us through the steps that he and his team took when faced with the dynamics of the Covid-19 pandemic? How did they turn this into a positive for his company and its product? Gurus get out your notepads as this CEO demonstrates what it takes to get a product launched into the med tech space.

In this episode we bring back Dr. April Zambelli-Weiner. April was with us on episode #42. We brought her back to discuss how we as gurus should be thinking about the post covid world. Do you have a handle on the 3 Cs for your solution? How about building the value sandwich that all decision makers will be looking for? Did you know it won't be just about value anymore? April tells us what else we as gurus should be bringing with our products and services. Gurus, when you listen in to April you will understand why we brought her back as our guru for this episode!

Why would you ever want to discuss Total Cost of Ownership for your product? Why would you want to illustrate the CAPEX and the OPEX. In this episode of Med Tech Gurus we have Mr. David Newton Vice President of Supplier Relationships and catalog for Attainia with us. David discuss the importance of this transparency. In his world the IDNS are going to look for your number and if they cant find it they will develop their own. Seriously, which would you rather them have. David discusses some of the best practices Attainia has developed and how they can help since a positive light on your product portfolio, Gurus, you will love the value that David brings us!

2020 has been a challenging year for us all. However here at Med Tech Gurus we have learned a great deal from our fantastic guests. I thought it would be fun to pull some segments from some of our shows to do a two part series on some of the great moments and guest we have had this year. When I started this project, I didn't realize how hard this would be! We have had so many great guest and great segments packed with information. It was hard to boil this down into a normal show segment What I did was to create two themes Part 1 is about the pandemic and how a Med Tech company should react. Part 2 picks up on the value analysis theme we ended part 1 with. From there we get into aspects of how to launch and what some of the key best practices are to full bring your product to the market. Gurus this Episode features some great guests; James Russell of MD Anderson David Finley Formerly from Premier and now with Excelerant Consulting April Zambelli- Weiner of TTi Health Economics Adam Turinas CEO of Health Launch Pad Peter Maag CEO od CareDX Peter Verillo CEO of Enhatch Mulrikrishna Kannan Founder of Anesthesia Hygiene

2020 has been a challenging year for us all. However here at Med Tech Gurus we have learned a great deal from our fantastic guests. I thought it would be fun to pull some segments from some of our shows to do a two part series on some of the great moments and guest we have had this year. When I started this project, I didn't realize how hard this would be! We have had so many great guest and great segments packed with information. It was hard to boil this down into a normal show segment What I did was to create two themes Part 1 is about the pandemic and how a Med Tech company should react. Included in this episode is how to rethink your sales approach, how to work with GPOs, how to work with Value analysis and how to develop the data need to do so.