The Story Power Marketing Show

Tom Ruwitch
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Oct 5, 2022 • 44min

How to Create Interactive Experiences that Delight and Sell

RJ Redden is the founder and human-in-charge at Black Belt Bots.Coaches hire RJ to skyrocket their engagement, because their events, communities and courses are either dead (or full of zombies).RJ creates epic engagement experiences that motivate people to click that button, connect with you, and enroll like crazy.DISCUSSED IN THIS EPISODE::: How to create automated, interactive experiences that delight prospects and don’t feel inauthentic and robotic. :: Why it’s critical that your prospects feel “seen and heard” when they visit your site – and how to make that happen. :: The business-building power of Ninja-Niches.:: Why prospects hate “knowledge bases” and better options that you can offer to engage website visitorsFULL EPISODE VIDEOhttps://vimeo.com/757372697?share=copyRJ’s WEBSITEhttps://www.blackbeltbots.com/TAKE THE QUIZDiscover your marketing personality, and get a customized marketing plan.https://yourcorecode.comCONNECT WITH RJLinkedIn: https://www.linkedin.com/in/rjreddenInstagram: https://www.instagram.com/blackbeltbotsYouTube:https://www.youtube.com/c/BlackBeltBotsTikTok: https://www.tiktok.com/t/ZTRr7Q98p/
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Sep 28, 2022 • 44min

You Need to Tell the Right Story to Lead Your Followers Into Battle

Mick Spiers is the CEO and Founder of The Leadership Project; the host of The Leadership Project podcast; a keynote speaker; and the bestselling author of the book "You're a Leader, Now What?"His mission is to empower leaders with the knowledge and skills they need to create amazing teams and amazing workspaces so that people fall in love with their jobs again.DISCUSSED IN THIS EPISODE:Many are told that they need to be a great storyteller to be a great presenter, but powerful storytelling is also an invaluable tool for leaders.:: The leadership crisis we see in the world today with declining engagement and increasing stress levels for all involved.:: The role of storytelling in a leader's approach to inspiring people into meaningful action around a worthy cause.:: What everyone is really looking for in the workplaceFULL EPISODE VIDEOhttps://vimeo.com/755038451?share=copyCONNECT WITH MICKWebsite: https://mickspiers.comSocial Media Pages / Profileshttps://linktr.ee/mickspiersGET MICK’S BOOK:You're A Leader, Now What?https://www.amazon.com/dp/B09ZBKK8XVMICK’S PODCASTThe Leadership Projecthttps://www.mickspiers.com/podcast
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Sep 21, 2022 • 41min

How to Get Prospects to See and Choose You

Name: TONYA EBERHART & MICHAEL CARREmail: lesli@brandfacestar.comPhone: (614) 746-7151Website: https://brandfacestar.com/Tonya Eberhart and Michael Carr are passionate about unveiling inner stars. Their mantra is "People don't do business with a logo. They do business with a person."They say: "Great branding doesn't just change the way others see you. It changes the way you see yourself."Tonya and Michael are international bestselling authors, coaches, speakers, hosts of the Be Bold Branding Podcast, and partners in BrandFace.They have helped and inspired authors, podcasters, coaches, sales professionals, and business owners in 5 countries and 43 US states to become an authority, out-market, and out-sell their competitors through the power of personal branding.DISCUSSED IN THIS EPISODE::: How to define your ideal customer using the H.E.A.P code.:: The 3-D Formula to build a BOLD and unbeatable personal brand. :: The difference between branding and marketing – and why it matters.FULL EPISODE VIDEOhttps://vimeo.com/752026487?share=copyCONNECT WITH TANYA AND MICHAELWebsite and Free Branding Sessionhttps://www.DiscussYourBrand.comFacebookhttps://www.facebook.com/brandfacestarYouTubehttps://www.youtube.com/channel/UCBJe0BP4xSXXOJ_5_10ZObAInstagramhttps://www.instagram.com/brandfacestar
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Sep 14, 2022 • 36min

How to Treat Disruptions as Speed Bumps, Not Roadblocks

Tony Martignetti is a trusted advisor, coach, experience creator, author, podcast host, and speaker. who brings together over 25 years of business and management experience, formal training, and extreme curiosity to elevate leaders and equip them with the tools to navigate through change and unlock their true potential.He loves guiding people to find clarity in their lives so they are energized, fully present, and unstoppable.When leaders unlock their potential and lead from a place of inspired purpose, they impact and inspire everyone around them. He has dedicated himself to helping people live inspired lives.In most cases, that involves encountering forces beyond your control and choosing how to respond.Before becoming the founder and Chief Inspiration Officer of Inspired Purpose Coaching, he was a finance and strategy executive with experience working with some of the world's leading life sciences companies. Along his journey, he also managed small businesses and ran a financial consulting company.Tony is the host of The Virtual Campfire podcast and the author of "Climbing the Right Mountain: Navigating the Journey to An Inspired Life."DISCUSSED DURING THIS EPISODEHow to live an inspired lifeWhy you should ask the questions that no one else daresHow to navigate disruptive change and come out on topWhy it’s essential NOT to have all the answersThe R.E.A.D.Y framework and how it can be the difference between success and failureFULL EPISODE VIDEOhttps://vimeo.com/749194635?share=copyTONY’S BOOKClimbing The Right Mountain: Navigating the Journey to An Inspired Life: https://amzn.to/3aWrZi7BOOK TONY RECOMMENDEDThink Again by Adam Granthttps://www.amazon.com/Think-Again-Power-Knowing-Random/dp/0593395786/TONY’S PODCASTThe Virtual Campfire Podcasthttps://www.inspiredpurposecoach.com/virtualcampfireTONY’S WEBSITEhttps://www.inspiredpurposecoach.com/CONNECT WITH TONYLinktreehttps://linktr.ee/inspiredcoachLinkedInhttps://www.linkedin.com/in/tonymartignett1/Twitterhttps://twitter.com/TonyMartignett1Instagramhttps://www.instagram.com/inspiredpurposecoach/
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Sep 7, 2022 • 33min

Marketing Works Better When You Have a Plan

Nancee Johnson is a Digital marketing strategist, business consultant, and trusted advisor to business owners, CEOs, and marketing executives of Small and Medium-Sized Businesses.With over 20 years in the tech industry and 10 years in strategic planning, Nancee joined WSI as a digital marketing strategist and independent agency owner in 2020.She is passionate about showing business owners, CEOs, and marketing executives how to leverage the power of the internet, and helping businesses of all sizes make smart choices with their marketing budgets through coaching, strategic planning, and implementation.You can also find Nancee's podcast, Digital Connections, which brings resources and opportunities to business owners and entrepreneurs who want to grow a successful business.In the ever-changing landscape of digital marketing, Nancee is the strategic partner a team needs to stay in front of the trends.DISCUSSED IN THIS EPISODE::: Why most business people flush marketing dollars down the toilet,:: How to emotionally connect with prospects so they want to buy from you:: Why businesses with great products still fail to succeed:: How to choose the right marketing tool for your audienceFULL EPISODE VIDEOhttps://vimeo.com/747642495?share=copyCONNECT WITH NANCEEPodcast (“Digital Connections”): https://digitalconnections.us/Website:https://wsidigitalconnections.comLinkedIn: https://www.linkedin.com/feed/nancee-johnsonFacebook:https://www.facebook.com/wsidigitalconnectionsYouTube:https://tinyurl.com/wsidcyoutube
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Aug 31, 2022 • 49min

How to Find and Deliver Impactful Stories - Genius NOT Required

Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator.Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire” and co-creator of the Master Storytelling Workshop. Leveraging a 20-year career in corporate communication, 10 years working as an adjunct professor of communication, and 15 years facilitating training, Mark couples a lively, engaging style with purposeful, impactful learning.DISCUSSED IN THIS EPISODE::: Why learnable systems and habits are more important than “creative genius” to be a storytelling standout. :: How to become an impactful storyteller – even if it’s not a natural skill for you. :: Why storytelling is so impactful in making you more memorable, likable, and trusted. (Hint: it's brain science):: How anyone can find impactful stories hiding in their real lives.MARK’S BOOK: “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire"FULL EPISODE VIDEOhttps://vimeo.com/745329209?share=copy(Available on Amazon)Free e-book version here:https://master-storytelling.com/podcastgift/CONNECT WITH MARKFacebookhttps://www.facebook.com/MasterStorytellingLinkedInhttps://www.linkedin.com/company/43261825/admin/YouTube:https://www.youtube.com/channel/UCjUZRg9IxkejFioE2mnDr6w
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Aug 24, 2022 • 47min

How to Automate Your Business without Being a Soulless Robot

Michelle Nedelec has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs. Through her company Awareness Strategies, Michelle helps clients automate their business the right way. Awareness Strategies offers Infusionsoft Done-For-You Marketing services and strategic consulting – to maximize efficiency while building human connections.Michelle says, “Automating doesn’t have to be scary or impersonal.”“In fact,” she says. “It can create more of a connection if done right. And, it can free up time for you to go build your businesses, make more money and improve your life.”I know that’s true because it’s happened for me. In this episode, Michelle and I discuss how it can happen for you. DISCUSSED IN THIS EPISODE:: How automation tools help prospects find what they’re looking for now – so they stick with you and are more likely to buy:: How to send client-attracting emails that are more relevant and personalized:: How to build bonds with prospects and not squander trust when you collect their personal information…and more.CONNECT WITH MICHELLEFULL EPISODE VIDEOhttps://vimeo.com/742179735?share=copyWebsitehttps://www.AwarenessStrategies.comFacebookhttps://www.facebook.com/michelle.nedelec1LinkedInhttps://www.linkedin.com/in/michellenedelec/Twitter https://twitter.com/michellenedelecInstagram https://www.instagram.com/michellenedelecYoutube https://www.youtube.com/c/MichelleNedelec
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Aug 17, 2022 • 41min

How to Build Value in Your Business So You Can Reap the Rewards and Cash In If You Sell

Regina Bergman is an International Best-Selling Author, Speaker, Profit Acceleration and Exit Strategy Specialist. She’s the CEO of Bridgeport Strategy, host of Pursuing Profit with Principles podcast and e360TV show, co-host of LinkedIn Live Collaboration Conversations, and founder of Business Super Heroes Mastermind group.She transforms businesses, both online and offline, while helping entrepreneurs realize their vision of impacting lives and changing the world.Her signature program, Go Beyond 7 Figures helps business owners create 6 to 7 figures and above in net profit!Regina understands the challenges faced by small business owners. After building a business to almost $5 million in annual revenue only to see it crash with the 2008/2009 economic downturn, Regina has a passion to see that small business owners get the assistance and resources they need to be successful and to thrive.DISCUSSED IN THIS EPISODE:: The impact of focusing on Profit in your business, for sustainability, scalability and creating market value for ultimately selling your business.:: There are only 5 areas in your business that really have the potential to impact your bottom line. Spend 20% of your time here and it will generate 80% of your revenue.:: Why you should raise your prices. :: The right way to cut costs.FULL EPISODE VIDEOhttps://vimeo.com/740636472?share=copyCONNECT WITH REGINAWebsite: https://bridgeportismarketing.com/Podcast: https://PursuingProfitwithPrinciples.com4 Free Video Series on Lead GenerationHow you can generate all the leads your business can handle. https://bridgeportismarketing.com/LinkedIn: https://www.linkedin.com/in/regina-partain-bergman-a761901/Facebook Personal: https://www.facebook.com/reginampartain/Facebook Group: https://www.facebook.com/groups/entrepreneurialleadersmakingadifferenceFacebook Page for Bridgeport Strategy: https://www.facebook.com/bridgeportstrategyTwitter: https://twitter.com/BridgeportStrgyYoutube: https://www.youtube.com/channel/UCHMeBux5siMlJU9WfQeTeEw
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Aug 10, 2022 • 34min

How Action, Courage and Breaking the Code Fuel Business Success

Rusty Gaillard understands the difference between BUSY and PRODUCTIVE.He’s the former Worldwide Director of Finance at Apple who followed a traditional corporate path to success - from GE under Jack Welch, an MBA at Stanford, to 13 years at Apple.He left the corporate world in 2019 when his external success no longer felt like personal success.Rusty now works as an executive coach for tech leaders who want more success without sacrifice.Rusty is a sought-after speaker and author of the best selling book “Breaking the Code.”He lives in Silicon Valley with his wife and 15-yr old son, enjoys playing in the rock band he started this year, and spends as much time as possible outside.DISCUSSED IN THIS EPISODE:: The difference between being busy and productive and why it matters. :: How to “break the code” to achieve business success:: Why you have to win the “inner game” if you want to win the game of businessFULL EPISODE VIDEOhttps://vimeo.com/738554796?share=copyRUSTY’S WEBSITE:https://www.svdreambuilders.comSOCIAL MEDIA:https://www.linkedin.com/in/rustygaillard/RUSTY’S BOOK, “Breaking the Code”https://amzn.to/3j5yRMq
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Aug 3, 2022 • 57min

The Business-Building Power of Intentional Encouragement

Brian Sexton, is all about relationship building and all about what he calls “Intentional encouragement.”Brian is a seasoned specialist in Sales, Sales Management, Territory Building and Customer Engagement.He has more than 27 year’s experience across four different industries.In his career, Brian has won numerous and has been nominated for Sales awards for Overall Territory Growth, Gross Profit achievement, Largest Customer gained and has set Sales records in his previous companies still unmatched.Brian has built and managed Sales Territories from $2 to $25 Million in Annual Revenue and is recognized as a People-first leader.In addition, Brian is the host of The Intentional Encourager Podcast, releasing multiple episodes weekly and is the author of the book, “People Buy From People” and “The Intentional Encourager: Become The One Thing That Changes Everything” releasing in late 2022.Brian is a husband, father, minister, singer, musician, Guest-host and broadcaster for iHeart Media in Huntington, WV.DISCUSSED IN THIS EPISODE:: The importance of personal connection in marketing and sales.:: What is “intentional encouragement” and why does it matter? :: How marketing and sales has changed over the last 30 years.BRIAN’S BOOK:People Buy From People: 10 Powerful People Lessons from the Ultimate People Person--My Dadhttps://www.amazon.com/People-Buy-Powerful-Ultimate-Person for People Buy From PeopleFULL EPISODE VIDEOhttps://vimeo.com/736803206?share=copyCONNECT WITH BRIANTwitter @BrianSexton13Instagram @IntentionalEncouragerPodcastFacebook: facebook.com/theintentionalencouragerpodcastLinkedin: https://www.linkedin.com/in/briansextonmbaYouTube: https://www.youtube.com/channel/UCIXY9vMarlHEUzWRzlanI-A

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