The Story Power Marketing Show

Tim Fitzpatrick is an entrepreneur and business owner with over 20 years of entrepreneurial experience and a passion for developing and growing businesses. That passion has served him well in operating and managing a wholesale distribution company he co-owned for nine years before being acquired in 2005.Since then, he started Rialto Marketing in 2013 and has been helping B2B professional service firms accelerate revenue growth and attract their ideal clients. He believes marketing shouldn’t be difficult, but you must remove your revenue roadblocks to grow consistently and predictably.DISCUSSED IN THIS EPISODE~The power of focusing on the best customers for your business rather than the most customers~How to find your unique niche so that you’re the big fish, not being eaten by them~What do your best clients have in common and how can you use that to find more clients like them?~How to talk to your customers so that you learn more about your business and the value you bring~The 3 pillars of a killer marketing pitch~The importance of knowing marketing fundamentals and how to stay on message by sticking with themFULL EPISODE VIDEOhttps://vimeo.com/822634523?share=copyCONNECT WITH TIM / RESOURCESWebsite: https://www.rialtomarketing.com/Tim’s Book: http://revenueroadblockscorecard.com/Tim’s Podcast: https://www.rialtomarketing.com/rialto-marketing-podcast/Where to find Rialto and Tim on Social Media: https://www.twitter.com/rialtomarketinghttps://www.facebook.com/rialtomarketing/https://www.linkedin.com/company/rialto-marketinghttps://www.youtube.com/@RialtoMarketinghttps://www.facebook.com/timfitzpatrickco/https://www.linkedin.com/in/timpfitzpatrickhttps://www.instagram.com/timfitzco/

Ted Prodromou is America’s Leading LinkedIn Coach. He is the award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business from Entrepreneur Press. After 20 very successful years in the high-tech industry working for IBM and Cellular One, Ted’s IT career evaporated into thin air after the dot com crash.Ted reinvented himself and became a certified professional coach because he loved mentoring his staff.Clueless about marketing a coaching practice, Ted fell in love with online marketing after attending a Dan Kennedy conference.And the rest, as they say, is history. DISCUSSED IN THIS EPISODE~ How to tap into LinkedIn's power to expand your professional network and business reach.~ Ways to connect with your audience on a deeper level by avoiding pushy sales tactics.~ The importance of authenticity on LinkedIn and all other marketing channels.~ Prioritize authenticity in all your content creation and marketing endeavors.~ What’s new with Ted’s Linked Accelerator program – including ways to identify your favorite customer profile and focus on building connections with people who fit that mold.FULL EPISODE VIDEOhttps://vimeo.com/820446267?share=copyCONNECT WITH TED / RESOURCEShttps://www.linkedaccelerator.com/linked-accelerator-2023(Use coupon code "STORY23" to save)https://tedprodromou.comhttps://www.linkedin.com/in/tedprodromou/

David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online in the 1990s, at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group.DISCUSSED IN THIS EPISODE ~ Why “Gimme More Leads” is the Wrong Strategic Priority (4:51)~ How email marketing helps you upsell and cross-sell (11:25)~ The business-building power of referrals (19:49)~ Why you should treat customer care and problem solving as a marketing priority (31:10)FULL EPISODE VIDEO:https://vimeo.com/819045822CONNECT WITH DAVID: https://moreperfectmarketing.com/https://mpmcommunity.com/Social Media:https://www.linkedin.com/in/winebaer/https://twitter.com/baermktghttps://www.youtube.com/@baeronmarketing

Part 2 of our conversation with Atiba de Souza. Atiba is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google.Atiba is an award winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock.When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.DISCUSSED IN THIS EPISODE~ How to get your video in front of the right eyeballs (8:58)~ Use chapters in your description to increase engagement and improve search rankings (15:52)~ Tips for creating a good thumbnail 27:26)~ Landscape or portrait mode? Which format when? (37:00)~ Tools for transcribing and editing video (40:58)~ The difference between understanding the problem and the solution (48:18)FULL EPISODE VIDEOhttps://vimeo.com/816858186CONNECT WITH ATIBAWebsite: https://clientattractionpros.comFree Resources: https://clientattractionpros.com/free-resources/Social Media: LinkedIn: https://www.linkedin.com/in/atibadesouza/Instagram: https://instagram.com/atibadesouzaYoutube:https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ewTikTok: https://www.tiktok.com/@theatibadesouzaFacebook: https://www.facebook.com/atibadesouza

Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google.Atiba is an award winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock.When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.DISCUSSED IN THIS EPISODE~ What the wild west days of SEO were like and what to learn from them (2:16)~ How to match visitor intent with a result (6:59)~ How to use google to come up with irresistible video topics (22:01)~ The secret to launch a video channel without dropping the ball? (33:14)~ Why you should get started now – before it’s too late. (43:55)FULL EPISODE VIDEOhttps://vimeo.com/815815560?share=copyCONNECT WITH ATIBAWebsite: https://clientattractionpros.comFree Resources: https://clientattractionpros.com/free-resources/Social Media: LinkedIn: https://www.linkedin.com/in/atibadesouza/Instagram: https://instagram.com/atibadesouzaYoutube:https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ewTikTok: https://www.tiktok.com/@theatibadesouzaFacebook: https://www.facebook.com/atibadesouza

Mike is a 5-time founder and serial innovator who has added $2 billion in value for his clients using strategy, story, and tech. When he's not doing thinking work, he likes to keep his body busy with hiking and woodworking.DISCUSSED IN THIS EPISODE~ How storytelling can transform your business and unlock the potential of your employees (06:25)~ Why powerful stories can help employees see the bigger picture and embrace change (16:49)~ The #1 way to encourage a sense of collective envisioning within your organization (19:31)~ The secret to crafting stories that evoke emotions and drive action (23:40)~ How to use stories to create a shared vision of the future that everyone can get behind (26:26)~ Why leaving room for discovery in your storytelling is crucial for success (30:38)FULL EPISODE VIDEOhttps://vimeo.com/813101320?share=copyCONNECT WITH MIKEWebsite:https://www.storyminers.comSocial Media: https://www.linkedin.com/in/mikewittensteinhttps://www.storyminers.com

Luke Charlton runs a successful ad agency that helps coaches and high-ticket service professionals get clients online. He’s spent over 16 million on ads and has helped clients generate more than 50 million in revenue from his ad campaigns.Along with that, he's been hired by top ad agencies to write copy for world-leading experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, and many more.DISCUSSED IN THIS EPISODE~ Systems and predictability in marketing (1:41)~ How to turn traffic into prospects (7:29)~ The difference between valuable content and pitches (13:23)~ Why to start with a good story (17:14)~ The reason everyone loves stories? (21:54)~ Practice what you preach and apply it (27:18)~ You don’t have to be the comedian you can be the curator (30:02)~ How to think of yourself as a character (35:46)FULL EPISODE VIDEOhttps://vimeo.com/811505614?share=copyCONNECT WITH LUKEWebsite:https://lukecharlton.comGuide:https://9emailoffers.comFacebookhttps://www.facebook.com/theaussiehermit

Janine Bolon has always loved figuring out how things work. A scientist to her core, she craved to dig into the mysteries of life and understand why things are the way they are. After working in the pharmaceutical industry for 15 years, she dropped out of corporate America to homeschool her four children. She has always had a side business in her life and shares with others how to manage a well-lived life of children, family, friends and clients while not suffering from burnout. Her 12 books, 91 online courses, 4 podcast programs and radio show all express her desire to share her systems & routines with others.DISCUSSED IN THIS EPISODE~Introduction (0:10)~ The story about the business she started when she was 10 years old (1:58)~ The courage to say no and stand by your values (7:51)~You can’t burn out (15:49)~ The importance of clarity and clarity (20:00)~ The importance of understanding the profit margin (25:13)~ Work-life balance is a fabrication (30:29)~ How to connect with Janine (33:33)FULL EPISODE VIDEOhttps://vimeo.com/808635545?share=copyCONNECT WITH JANINEWebsite: https://the8gates.com/Social Media: Facebook:https://www.facebook.com/janinebolonLinkedIn:https://www.linkedin.com/in/janinebolon/Instagram:@janinebolon)YouTube: The Janine Bolon Show https://www.youtube.com/channel/UCvWVsj2oR30p9beFzMi5Dww

For over two decades, Wade Thomas has served as a strategic talent executive who guides leaders to develop and shape organizations from the perspective of high-performance management coupled with compassion and empathy.As the founder and CEO of Aim to Win, Wade has coached and consulted with hundreds of leaders who are now practicing the principles of bringing out the best in high-performing individuals and businesses, so that they are equipped to achieve organizational excellence and business growth.Wade resides in Phoenix, Arizona with his family and gets invigorated by taking in a game of soccer, playing a round of golf, or hiking the local foothills.DISCUSSED IN THIS EPISODE~ How to lead and sell with heart (0:10)~ What heart-based leadership is all about (1:54)~ You can’t screw up worse (3:08)~ The formula for success (6:28)~ It’s all about telling stories (9:04)~ The three E’s for building business stories (10:50)~ Coaching is not selling (14:38)~ What does he do for a living? (16:11)~ How to get in touch with Wade (19:44)FULL EPISODE VIDEOhttps://vimeo.com/806596567?share=copyCONNECT WITH WADEWebsite: https://aimtowinllc.comSocial Media:LinkedIn: https://www.linkedin.com/in/wadeathomasFacebook: https://www.facebook.com/wade.thomas.547/IG: https://www.instagram.com/_wade_thomas/Twitter: @wadethomasokYoutube - Heart Based Leadership by Aim to Winhttps://www.youtube.com/channel/UCYIivVbIotTKQMYHNcFQEiA

Orly Zeewy is an author, speaker, and educator who says she has one superpower - making the fuzzy clear. She turns generic messaging into clear marketing messages that help startups, solopreneurs, and B2B companies cut through the noise so their ideal customers can find them, buy them, and refer them. She’s lectured at Wharton and taught at The Close School of Entrepreneurship at Drexel University and the University of Pennsylvania. Her book, Ready, Launch, Brand: The Lean Marketing Guide for Startups, was published by Routledge in May 2021. It was the #1 new business book on Amazon in April 2021.DISCUSSED IN THIS EPISODE~Fuzzy messaging and marketing (1:54)~Understanding why they need you (4:42)~How to cut through the noise of noise (8:04)~The importance of listening and empathizing (11:58)~Less is always better. less is more (13:54)~How to power up a LinkedIn profile (18:04)~How to create a banner that says something about you (19:52)~Where to find Orly on Linkedin (23:48)FULL EPISODE VIDEOhttps://vimeo.com/804218197?share=copyCONNECT WITH ORLYWebsite: https://zeewybrands.com/Book: Ready, Launch, Brand: The Lean Marketing Guide for Startups Social Media: https://www.linkedin.com/in/orlyzeewy/https://twitter.com/orlyzeewy