The Unofficial TikTok Shop Podcast with Jordan West

Send us a textWhat type of Abandoned Cart email marketing campaign should you create that will double your wins? Today’s guest is a known expert in Email Marketing with an incredible proven track record in revenue growth. Jordan sits with Lewis Fausset, COO of Patrick Adair Designs, to hear how he drives a content-first approach to produce successful email campaigns that get read, but also drive readers to their website. Learn from Lewis what type of email marketing approach worked well in converting abandoned carts. Plus, get more eCommerce business tips that can improve your customer engagements and conversions. KEY TAKEAWAYS FROM THIS EPISODEBuild your community and long-term brand equity through Email Marketing. Make your content fun to read and with value-added.Work on a content strategy that highlights your brand uniqueness.Use customer support inbox or live chat to retarget abandoned carts.Define your email sequence flow to convert purchases.Manage the profitability of your marketing - know your attribution time, cost of products, etc.  TODAY’S GUESTLewis Fausset is Patrick Adair Designs’, Chief Operations Officer, whose expertise in business operations and marketing has yielded to massive growth. They scaled to over $165,000 of monthly revenue by leveraging a social following of over 750,000 youtube subscribers. He is also passionate about building other brands as a business and marketing consultant. To date, he has consulted on over 8-figure annual revenue for clients.Check out Patrick Adair Designs’ website and their Youtube Channels.Connect with Lewis on LinkedIn.You can also follow him at Twitter: @lewiswf  If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textEp 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of BattlboxCan you integrate a subscription service to your business and fully benefit from it?In today’s episode, Jordan talks with John Roman, Chief Marketing Officer of Battlbox about how they started a subscription service brand. They also discuss what they look at when considering a possible acquisition as well as Facebook Ads spend. You will get tons of knowledge from this expert!KEY TAKEAWAYS FROM THIS EPISODE:Fully understand if an acquisition will integrate into your current ecosystem. You should be passionate about your brand.When you transition to a subscription service, always look at your current inventory and the types of your audience.Learn to diversify.  Never be afraid to try everything on Facebook Ads.  TODAY’S GUESTJohn Roman is the Chief Marketing Officer of Battlbox, a monthly subscription company for hand-picked outdoor, survival, EDC, and other cool gear. They successfully integrated five subscription brands that continue to scale their business. If that wasn't enough, Southern Survival is currently a Netflix’ Original Series, which features products tested by the Battlbox Crew.Visit Battlbox website at https://www.battlbox.com/ Connect with John Roman on Linkedin.You can also follow his activities at @johnnyromes on Instagram. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind  

Send us a textWhat will you do when uncontrollable events push your business to the end of the rope? How do you bounce back? How far are you willing to take risks to recover?Today’s featured guest has been through the ups and downs of an entrepreneur. Jordan interviews Zain Subhani, CEO of Skyline Brands, who shares his inspiring story of bouncing back from the $2 million debt as a startup.  This episode highlights entrepreneurial lessons that you would only learn in the school of life. Be inspired by Zain’s experience and how Skyline Brands even made it to INC Magazine’s Top 500 Private Companies in America!KEY TAKEAWAYS FROM THIS EPISODEAssess why the debt happened.Learn how to accept events that are beyond your control.It’s okay to be in debt as long as you can back it up.Relationships are the keys to the business. Never burn bridges.Tap into your network and resources.Be creative in promoting and expanding your business.Convey the value you are offering.Keep on challenging your brand by asking the question: Is this scalable?TODAY’S GUESTZain Subhani is the CEO of Skyline Brands, known for Aria Air Fryers - America’s Leading Air Fryer Brand. Zain has been driven with the desire to add accessible value to people. His interest in the manufacturing business was influenced by their family business and his exposure to the industry network. With the help of friends and trusted network in the business, Zain established production factories and offices in Hong Kong and China.Check out their website at https://ariaairfryer.com/ Connect with Zain on Linkedin.You can also follow her activities at @ceozainsubhani on Instagram.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here.

Send us a textIn today's episode, we are featuring Blake Pinsker, former VP of Marketing at MVMT Watches and now the CEO of US vs THEM Agency. Jordan and Blake talk about what it takes to grow a zero to nine-figure brand. Learn how Blake significantly contributed to the huge growth of MVMT Watches not only through digital marketing but by building an emotional connection with their customers. He shares his experience in running Facebook ads and using micro-influencers to scale the business. You will walk away with a lot of strategic marketing tips on how to build and grow your brand!Learn more about US vs THEM:https://uvtagency.com/this-is-usConnect with Blake Pinkser on LinkedIn:https://www.linkedin.com/in/blakepinsker/If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn this episode, Jordan and Sean share the best tactics to lower your ad costs for your Black Friday campaign.Learn how you can spend a lot less and make a lot more with your ads to acquire customers. Know how email lists, SMS lists, and Facebook Pixel will work effectively during this massive sale of the year!  Plus, Jordan, and Sean share a bonus strategy that will help you wise up in running your ads for the Black Friday. Don't miss these key strategies!Discover more about the SMS lists from Episode 86 here - https://podcasts.apple.com/ca/podcast/ep-86-case-study-how-little-lively-grew-high-revenue/id1480733021?i=1000485688135 If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn this episode, Jordan interviews Cari Anne Cashon of Techtronic Industries about shifting perspectives and disrupting the structure of an established brand to not only rely on brand awareness in todays eCommerce marketplace. Techtronic Industries is best known for their brands, Hoover, Dirt Devil and fall under the parent company which includes brands like Milwaukee Tool, RYOBI and Hart Tools. You will learn a lot from Cari Anne's strategy "Test and Learn" and how she uses this to scale her brands through Amazon, Quora, and other platforms with paid advertisements. Also, get insights into consumer behaviour on the digital market; the need for authentic content; and how she leads her team to act quickly and always be learning in an ever changing digital marketing and eCommerce space.Learn more about Techtronic Industries here: https://www.ttigroup.com/Connect with Cari Anne Cashon on LinkedIn here:https://www.linkedin.com/in/cariannecashon/If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermin

Send us a textIn todays episode, we bring a new format to our show with a live consulting session. Join Jordan and Casey Dworkin of Sylven New York as they sit down for a live consulting session to work through an eCommerce Growth Plan to help Casey scale.This special episode provides you insights into Jordans process at Mindful Marketing when working with clients to deliver their eCommerce Growth Plan to scale their online ads. Observe how Jordan facilitates this session with Casey to pick apart their facebook ads to highlight not only what is working and what needs improvement; but also providing an actionable plan and strategies to scale moving forward. You will learn tons of strategies from this one, so better take notes so you can also evaluate your own brand. Sylven New York is a luxury sustainable footwear brand founded by Casey Dworkin. Learn more about and shop at: https://sylvennewyork.com/Connect with Casey Dworkin at: https://www.linkedin.com/in/casey-dworkin-1091bb23 If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn this episode, Jordan talks with Kyle and Brad of Ripcord Brands on holistic brand management. These Amazon experts provide guidance to clients on how they can scale their business on the Amazon platform. They also share how much of their success is due to having key people in the right role in their business. This is a great episode that you wouldn’t want to miss! Learn more about Ripcord Brands: https://www.ripcordbrands.com/  If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn this podcast episode, Jordan interviews NFL player turned entrepreneur, Chris Gronkowski about the beginnings and success of their product, Ice Shaker. Chris saw the need of creating a better protein shaker bottle to lessen the issues he and other athletes were experiencing. After being featured in Shark Tank, Ice Shaker has sold millions. Learn more about their scaling secrets and how they are adding value to their customers.Learn more about Ice Shaker and buy their products here:https://www.iceshaker.com/ If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn this podcast episode, Jordan interviews Chas Fox of Micro Mark to hear how he went from playing in the NFL to turning around eCommerce companies. You will also hear how collaborating with other brands to create products together can help you scale your eCommerce brand! Chas also shares insights from his dissertation on Amazon. Check out Chas, another Amazon-expert, share how they’re using third party sellers, efficient eCommerce turnaround and more tips on business leadership. Learn more about Micro Mark: https://www.micromark.com/Connect with Chas Fox:https://www.linkedin.com/in/chasfox If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyMarketing Calculator:https://mindfulmarketing.co/marketing-calculatorTake the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quizWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind