The Unofficial TikTok Shop Podcast with Jordan West

Send us a textIt’s hard to ignore a 98% open rate. Today’s top ecomm businesses achieve reliable growth and protect their revenue using owned lists. And SMS is now widely recognized as the most powerful type of owned list and a game-changing way to reach your subscribers. In today’s episode, Jeremy Horowitz of Messenger Mastermind shares insights that you can use to fast track implementation of SMS for your business. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIn 2020, SMS is the gold standard for connecting with your customers.If Facebook was gone tomorrow what would you do? Having an owned list protects your business. Take advantage of the intimacy that you can create by reaching people directly on their phones.The average number of touchpoints before a customer is ready to purchase is 30. What will be in your stack to achieve those touchpoints?TODAY’S GUESTJeremy Horowitz is the man behind the agency and podcast, Messenger Mastermind. He is a proven strategist in the eCommerce business helping many 6-8 figure eCommerce companies become more profitable through various Owned Channels, including SMS. Listen and subscribe to Jeremy's podcast, Messenger Mastermind. You can also visit them on Facebook.Connect with Jeremy and his agency on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textDan Aziz got the idea for his maternal supplement company as a 21-year-old business school undergrad. In this interview, Dan and Jordan talk about the progression from a small kernel of an idea to VC backed e-commerce success. Market research bootcamp, building an advisory board, ditching 8000 brick-and-mortar distributors, and hitting reset when things aren’t working were all part of the journey and make for a great story. Enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODE:Handing over equity for a good board of directors is worth it.More distribution isn’t always the answer.Be ready to reprice, rebrand, and reposition your product if needed.Put quality first and educate your customers.When the business is really working, it’s unmistakable.TODAY’S GUESTDan Aziz is the CEO and founder of Luna Pharmaceuticals, DBA: Premama. Since 2011, Premama journeys through each stage of early parenthood, from pre-pregnancy to postnatal. It’s a breakthrough innovation in maternal health care. This year, it has engaged its first institutional investor, District Ventures Capital with a $3.5 million funding investment. Premama has a very strong advisory board with health and science experts from Harvard Medical School, Columbia University, and Brown University.Check out Premama Wellness on LinkedIn or visit their website at https://www.premamawellness.com/ . Connect with Dan on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textWho would have thought that flax shives(husks) would present an opportunity to replace plastic in a wide range of consumer goods? In today’s episode, VP of Marketing Kate Wilson tells the story of the founding of Pela and how they are bringing a range of compostable consumer goods that aim to reduce our reliance on plastic day to day. She describes how a series of messy marketing experiments led to enhanced connection with their customers and a deeper sense of meaning within the company. KEY TAKEAWAYS FROM THIS EPISODEPersonal marketing is not an easy process, but it is so worth it for both customers and employees and creates amazing connections.You cannot automate relationships.Get personal. Feature your employees, be open, and use video to creatively connect with your customers. TODAY’S GUESTKate Wilson is VP of Marketing at Pela, the first compostable phone case company. She is deeply involved in every aspect of bringing the Pela brand to market at a time when we need alternatives to plastic more than ever.Find more about Pela on LinkedIn or visit their website at https://pelacase.com.Connect with Kate at LinkedIn.  If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textBen Shapiro has become one of the leading voices in marketing strategy through his top rated podcast, MarTech. He has been closely involved with marketing strategy throughout his entire career and has incredible insights on how to think about marketing for each stage of business growth. After leaving eBay to found and work with a number of early stage startups, Ben has become a go to consultant for brands in the growth stage, looking to acquire customers at scale. He describes the importance of brand voice and how developing organic growth channels is critical to reaching maturity as a business. KEY TAKEAWAYS FROM THIS EPISODE Organic customer acquisition is critical to reaching maturity in your business.Be aware of your stage of growth and evolve how you invest in marketing accordingly.Analytics are key, even beginners can gain useful insights.The customer life cycle is critical for directing your marketing strategy.Understand exactly which part of your marketing strategy is resonating most with your customers. TODAY’S GUESTBenjamin Shapiro is the host of MarTech podcast, he is also a Brand Development & Growth Marketing Strategy Consultant. He has marketing channel experiences in digital advertising, organic growth, traditional media, out-of-home-advertising, content marketing, and social networking. Listen to the MarTech podcast.Connect with Ben on LinkedIn.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn today’s episode, Rami Nasr shares the series of events that lead to the founding of high performance sock brand From The Ground Up. Rami describes his journey from a 3 day hiking trip with the wrong pair of socks, to researching the top manufactures in the USA, to the motive for the beautiful designs that pay tribute to the mountains of the PNW. Now he spreads the word by sending free products to outdoorsy influencers and lets the quality speak for itself. From The Ground Up is now crushing the Brick and Mortar game with a range of retailers across Washington as well as enjoying a thriving E-Commerce business. KEY TAKEAWAYS FROM THIS EPISODEThe best businesses come from personal pain points.Don’t be closed off to Brick and Mortar opportunitiesActivism and contribution are incredible brand boosters.Use pre-orders as a way to fund short term product pivots.Word of mouth and social media through brand ambassadors can be an effective low cost marketing strategy. Free product for content works!Listen to your customers and constantly improve your product based on feedback. TODAY’S GUESTRami Nasr is the founder of From The Ground Up, he is a dynamic and innovative entrepreneur with extensive sales and marketing experience. From The Ground Up a brand specializing in high-quality merino wool socks durable enough for hiking, and stylish enough for everyday life. They partnered with Washington Trails Association, a local, Washington non-profit focused on preserving and maintaining the trails. Find out more about From The Ground Up on LinkedIn or visit their website at https://www.ftgusocks.com. Connect with Rami on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textHow do you bring one of the biggest brands in the world, Hawai’i, into the global e-commerce marketplace? This is the challenge Meli James is undertaking with her most recent startup, Mana Up. In this Episode, Mani and Jordan discuss how this unique accelerator equips businesses at all stages with the capital and strategies needed to crush it in the e-commerce game.KEY TAKEAWAYS FROM THIS EPISODEThe importance of having a strong “Why“ behind your brand.The power of a strong network and partnering with multiple brands to create a buzz.Staying nimble and ready to pivot is the key to achieving scale.TODAY’S GUESTMeli James is a cofounder at Mana Up, an initiative to expand economic opportunity, business infrastructure, and higher wage jobs in Hawai’i. Its six-month accelerator program enables Hawaiʻi product entrepreneurs to scale their businesses globally. Mana Up operates a retail business, House of Mana Up, to connect people to local brands.Visit Mana Up at https://manauphawaii.com.Connect with Meli James on LinkedIn.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn today‘s episode, Kilian and Jordan cover the essentials required to make sure that your body and mind are ready to bring it and win over the long term. They talk about the dreaded afternoon energy slump that so many entrepreneurs face and how breath, sleep and creating space in your day are critical to maintaining optimal performance.KEY TAKEAWAYS FROM THIS EPISODEBig energy swings throughout the day is the biggest issue facing business owners.Start by looking at the beginning and end of your day first for opportunities to improve.What is the ultimate morning routine?TODAY’S GUESTKilian Markert is a Consistent Performance Mentor who works with busy entrepreneurs to maximize their productivity and find the sweet spot that is required to achieve whole life success for the long term.Visit Kilian at www.kilianmarkert.com.Connect with Kilian Markert on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textBen Lebowitz started West and Willow after 10 years leading digital advertising for some of the biggest household brands in the USA. When he was unable to find an easy way to get a high quality portrait of his beloved pet, an  idea was sparked that led to the tremendous success that is West and Willow.KEY TAKEAWAYS FROM THIS EPISODEWhen is the timing right to hire an agency?How to create and sustain momentum when you're just getting started.How to take care of employees and build systems in a remotely run business.Your best friend is your business model.The secret to scale is responsibility.TODAY’S GUESTBen Lebowitz is the CEO and founder of West and Willow. He West & Willow in 2019 with the vision of creating a modern pet portrait brand for the design-conscious pet lover. Launching from his New York City apartment, Ben spent late nights and weekends fulfilling orders, making website optimizations and endlessly tweaking West & Willow’s social media ads.Visit West and Willow at https://westandwillow.comConnect with Ben Lebowitz on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textBrad Staples is an expert at sticking with his strengths and finding great people to fill his gaps, something that all great business leaders must master. He talks about how a unique mix of YouTube ads and "true fan" ambassadors turned into a great way to market their surf brand, Vooray. As a major shift occurred within the surf niche, Vooray was able to ride the new wave to success in an era of changing consumer behaviour.KEY TAKEAWAYS FROM THIS EPISODEDouble down on the markets that are actually growing.Timing matters, stay sensitive to consumer trends and where your market is heading.Look for ways to create leverage in your business.One strong relationship can open many doors.Ambassador relationships can work but need to be genuine in order to succeed.TODAY’S GUESTBrad Staples is the Vice President of Marketing at Vooray. He oversees the high-level strategy of the brand and is involved in all areas of bringing the Vooray message to the market.Visit Vooray at https://www.vooray.comConnect with Brad Staples on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIn today's episode, Jordan and Sean take a high-level look at how a truly insane year has affected online retailers' ability to be profitable using paid ads. They conduct an interesting comparison with 2019, looking at each month and how performances in paid ad accounts match up. They emphasize that times like these will come again and share some ideas on what you can do to be ready.KEY TAKEAWAYS FROM THIS EPISODEThe bad months always come; and some thoughts on what you can do about it.Smaller accounts, below 10k per month are getting hit harder than accounts spending over 20k per month.The importance of seeing your situation on near term and long term time horizons.Talk to the people who already love your products, your VIP list.When is the best month to start running your deals and spend more on ads. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind