The Unofficial TikTok Shop Podcast with Jordan West

Send us a textAffectionately known as the world's worst competitive long driver, Tyler “Sully” Sullivan had a problem: his clubs kept breaking. After cashing out his 401k, designing a club with 4 university students, and boosting a few videos on Facebook, his “Smash Hit” brand was on its way...This episode is packed with useful insights on how to think about your time as a founder and ensure your focus is applied to what matters most. Enjoy!KEY TAKEAWAYS FROM THE EPISODEEarn more, do less: Look for the big levers.Communicate appropriately on each medium.Email is not dead!Hire great people, and get out of the way.TODAY'S GUESTSTyler “Sully” Sullivan is the founder of Bombtech Golf and eCom Growers. From long hours of grinding to working less than 20 hours a week, Sully proves the power of leveraging as the secret to scaling productivity and profitability. With only two full-time employees, Bombtech Golf, a high-performing factory direct golf club, has been an amazing 8-figure brand!If you’re a golfer, explore Bombtech Golf products at https://www.bombtechgolf.com/ Scale your brand with eCom Growers. Visit their website at https://www.ecomgrowers.com/ Start connecting with Sully on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textLance and Lauren Stokes are in the midst of growing their second e-commerce business as husband and wife. After a successful acquisition of their previous company which had over 150 employees, the Stokes was inspired to start a brand centered around supporting busy moms who just need a break and a smile! Jordan and the Stokes cover every aspect of the business journey from the spark of an idea, to getting their product on to the shelves at Walmart. Enjoy!KEY TAKEAWAYS FROM THE EPISODELet your business idea be rooted in the motivation to help someone.Relationships are critical in the early days of a business.Paying influencers with the product ensures a genuine relationship.Be ready to sell yourself and your product at every stage of your business.Authenticity is the key to building relationships and finding the best customers.TODAY'S GUESTSLance and Lauren Stokes are the owners and founders of Hey Mama Wines. Lauren has been named as Forbes 30 under 30 entrepreneurs while being a mother to three young kids! Her passion to serve, support, and influence other moms led her and Lance to establish Hey Mama Wines, a product that would bring smiles to women around the world. Check out the Hey Mama Wines at https://www.heymamawines.com/ Connect with Lance and Lauren on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIt’s been a crazy year, and there has been A LOT of new learnings. In this episode, Jordan and Sean share several stories and stats from the year and some of their best insights on what will come next. The global pandemic really changed the way we approach all kinds of businesses. Learn what you could adapt to scale your eComm brand and know what to look forward to in 2021.KEY TAKEAWAYS FROM THE EPISODEPeople are bored at home and want to buy things!People are shopping more than ever and your offer has to be tight and clear.Owned lists should be P1 in your strategy.Diversify your traffic! Try Pinterest, Tiktok, etc. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textAlitzah Stinson is a shining example of what happens when you are your customer. Her commitment to excellence at every level of the business, from manufacturing to social media and a topnotch unboxing experience has led to the inspirational success of Ivory Paper Co. In today’s episode, Alitzah and Jordan discuss a wide range of ways to stay aligned with your values and serve your customers at the highest level. So much of what is covered is widely applicable and you will likely find a gem or two to add into your mix. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEWhen you are your customer, you will always stay true to the mission of your brandLook for unique opportunities to innovate that set your brand apartA truly exciting unboxing experience will delight the customer and market your brandInfluencer marketing win: Exchange products for posts!TODAY'S GUESTAlitzah Stinson is the Founder and CEO of Ivory Paper Co. As a planner enthusiast herself, she created a brand that is highly engaging and empowering! Ivory Paper Co is a premium brand of planners for modern women. They feature monthly, weekly, and daily layouts that you can still freely customize based on your lifestyle. They have the All-One-Planner, Budget Planner, Academic Planner, and Desk Planners! Find the perfect planner for you and start keeping track of your schedules and whereabouts with Ivory Paper Co.Check out Ivory Paper Co on LinkedIn or visit their website at https://www.ivorypaperco.com. Connect with Alitzah LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textIf your business is not profitable then it’s not a business! But what does it really take to ensure that your business is profitable? Danielle Hayden is passionate about working with entrepreneurs to guide their focus toward a truly financially viable business. In this episode, Danielle and Jordan discuss some critical aspects of business finance and make an inspiring case for keeping your books in order. Enjoy!KEY TAKEAWAYS FROM THE EPISODEHire a bookkeeper that matches your values.Full reporting on the status of your books should be monthly.Look for the trends, understand the story the data is telling you.Be ready to make meaningful adjustments to the product line and positioning if the profit is not there.The best time to get credit is when the times are good. Make sure your personal finances are in line when acquiring a loan.Don’t feel pressure to scale too quickly, keep the focus long termTODAY'S GUESTDanielle Hayden has been a corporate CFO for a decade before becoming the co-owner and founder of Kickstart Accounting and Profit Planner. Realizing how tedious bookkeeping is for small business owners and entrepreneurs, she has been inspired to educate and help them understand financial analysis with ease. Her mission is to increase their confidence in creating the profits they deserve by understanding their financials well.Check out the Profit Planner at https://profitplannerbookkeeping.com/ Also visit Kickstart Accounting at https://www.kickstartaccountinginc.net/ Get Profit Planner’s FREE Financial Setting Worksheet here.Follow Danielle on Pinterest. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-plan

Send us a textIf you’re considering adding an app to your marketing arsenal then this is your big day! In this episode, Sean and Jordan uncover a number of interesting ways an app can strengthen your brand and boost your sales. If well executed, an app can be a serious competitive advantage as e-commerce continues to accelerate into 2021.KEY TAKEAWAYS FROM THE EPISODEMobile apps load FAST! This can significantly increase conversion rates.Add authority to your brand and build trust; apps are a mark of credibility.Reach your app users for FREE with push notifications.Mobile apps are an owned channel, the holy grail of long term business reliability.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textStarting as first movers in a now crowded DTC mattress space, GoodMorning.com is the largest independent online mattress company in Canada. Founded by Sam along with his brother and sister in 2010 and now named one of Canada’s Top Growing Companies by The Globe & Mail’s Business magazine, GoodMorning.com has earned almost $40 million in 2019. In today's episode, Sam tells the story of Canada's first online bed-in-a-box company. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEBe ready to challenge the status quo.Integrate science into your business culture: Study your data, form your hypothesis, and test it.Your current solution may expire, stay ready to adapt.TODAY'S GUESTSam Prochazka is the President and CEO of GoodMorning.com, is Canada's biggest independent online mattress retailer and one of the first online bed-in-a-box companies in the world. GoodMorning.com. mattresses offer affordability, comfort, and convenience. Every mattress purchased gives the customer a 120-night sleep trial with free-shipping and hassle returns.Check out GoodMorning.com products at https://www.goodmorning.com/Connect with Sam on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textClean.io is in the business of crushing “Malvertising” or malicious advertising that ruins the experience for users of your website. This issue plagues smaller e-commerce stores right up to some of the biggest sites on the web. In this episode, Matt and Jordan discuss the ways that Malvertising could be affecting your site, how it hurts the customer and your business, and what you can do about it. As coupon extensions such as Honey and others like them continue to enter the market, controlling the code that executes on your site will be a growing priority. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEMalvertising will be a growing concern for e-commerce sites going forward.After everything you put into creating a website, you should be able to control what code executes on the site.Your customers experience and your reputation are negatively affected by coupon plugins like Honey.TODAY'S GUESTMatt Gillis is the CEO of Clean.io headquartered in Baltimore, Maryland. Clean.io provides the best anti-malvertising solution to secure brand and reputation safety. It's a must-have for publishers and eCommerce platforms to protect the overall digital experiences of all its users.Explore how you can secure your online platforms! Visit Clean.io's website at https://www.clean.io/ Access their Block Coupon Extensions BETA version for FREE!Connect with Matt on LinkedIn.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textMelinda Hwang’s first 100 orders came to a Google Doc that she posted to her child’s school Facebook group. 6 months later she has sold over 100,000 masks. In today’s episode, Melinda and Jordan discuss the incredible series of events that lead to the meteoric growth of Happy Masks. Melinda’s story illustrates the incredible power of organic traffic through Facebook groups and provides a number of useful insights on how to cultivate a thriving community on Facebook as well as some keys for developing authentic relationships with influencers. KEY TAKEAWAYS FROM THIS EPISODEBe generous and go the extra mile for your Facebook Group, treat them like VIPs!Take every opportunity to understand your customer better.The easiest way to ensure that influencer partnerships are genuine is to pay with products instead of cash.TODAY’S GUESTMelinda Hwang is the Founder of Happy Masks and a mom of three kids. After leaving the corporate world, she’s been exploring business ideas until she accidentally started Happy Masks in 2020. Her father and his scientist friend developed a nanofiber membrane filter for masks that can powerfully protect against airborne viruses. It has 99% bacterial and viral filtration. Plus, it doesn’t compromise breathability and comfort of the user. Melinda continues to grow her business with hands-on customer service and partnering with influencers. Visit Happy Masks on Instagram or their website at https://www.happymasks.com/.Connect with Melinda on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a textShake up your thinking on increasing profits next year. In this episode, Sean and Jordan talk about some big and small ways they and their clients are increasing revenue for their businesses. They touch on acquisitions, owned lists, and much more in this quick and insightful episode. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEDon’t be shy about going for profitability.Investors want to see a profitable company.Look for opportunities to save in Manufacturing, SaaS, and Acquiring a customer.Cost studies are a great opportunity to find efficiencies.If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind