The Unofficial TikTok Shop Podcast with Jordan West

Send us a textKnowing your Customer Lifetime Value matters more than you think.In this solo episode, Jordan West talks about how to calculate your customer lifetime value properly, why it is important, and how you use it to recalibrate your marketing budget.KEY TAKEAWAYS FROM THIS EPISODEKnowing your customer lifetime value (CLV) can help you approach your marketing differently. It allows you to make more informed decisions.Start thinking about your business differently. Properly knowing your CLV could mean you really can spend more on marketing than you think because each customer brought in is more valuable than just their first purchase.If you can’t measure it, you can’t improve it.Recommended app:https://www.lifetimely.ioAs a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textWhat appeals to the high-end market? How do you seamlessly combine fashion and social impact?In this episode, Reuben Gladstone, Creative Director & Founder of Reuben Oliver, shares his journey of searching for the best fabrics from around the world for his clothing brand and how it led him to build a brand that pays homage to the source of these high-end materials. He talks about collaborating with artists and artisans to introduce this concept to the world through their lenses.KEY TAKEAWAYS FROM THIS EPISODEMost clothing brands don’t really pay homage to the source of their fabrics.What works best for Reuben Oliver is explaining their journey and being as honest as possible about what’s going on.When launching your brand, try to convey how you want to be perceived as a brand.Everything happens for a reason. The mistakes are part of the experience.Having a clear-cut vision of what you want to create and being able to wear a lot of hats are vital components of scaling successfully.Recommended Book:How to Win Friends and Influence Peoplehttps://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034TODAY’S GUESTReuben Gladstone is the Creative Director & Founder of Reuben Oliver. He always had a passion for fashion and social impact, which led him to source the best possible fabric from around the world for their clothing brand and pay homage to their source.Reuben Oliver is a contemporary ethical knitwear brand. Designed in NYC and manufactured in Lima, they focus on innovative designs while staying true to historical knitting practices.Connect and learn more about Reuben and his company here: LinkedIn: https://www.linkedin.com/in/reuben-gladstone-921b33131/Website: https://reubenoliver.comInstagram: https://www.instagram.com/reubenoliverco/?hl=enAs a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textWhy start from scratch when you could acquire an already successful eCommerce brand, and scale that instead? It seems daunting, but today’s guest is an expert, and he shares all of it.In this episode, Kelcey Lehrich, CEO and co-founder of 365 Holdings, gives us valuable gems as he takes us through his company's journey of acquiring businesses and the process of building them for the long term. Listen up, and let’s learn together!KEY TAKEAWAYS FROM THIS EPISODEA willing buyer and a willing seller is the right price for everything- Value is agreed to, not finite. Often the price isn’t the most important factor in an acquisition.Coaching is a high-leverage activity. Getting a high valued coach that you believe in, focusing on leadership and development is a high ROI decision.If you are second-guessing acquisition, it might not be for you. Strong risk tolerance is needed.Core values are what attract and retain talent.Self-awareness and emotional intelligence are key characteristics of a successful team member.7-point investment thesis:https://twitter.com/kelceylehrich/status/1334246770075979776Recommended App: Super Human Snooze Email Functionhttps://superhuman.comRecommended Podcasts:https://www.alexbridgeman.com/podcast/https://www.circleofcompetence.co/podcast-1https://fortcapitallp.com/fort-podcast-welcome/TODAY’S GUESTKelcey Lehrich is the General Partner and CEO at 365 Holdings.365 Holdings is a permanent capital vertically integrated holding company. They acquire and operate eCommerce brands where they can deploy our media company strategy. Connect and learn more about Kelcey and his company here: Twitter: https://twitter.com/kelceylehrichLinkedIn: https://www.linkedin.com/in/kelceylehrich/Website: https://365-holdings.comAs a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textWhen Rishi Narayan’s car broke down, his tow truck driver provided an opportunity that changed everything.In this episode, Rishi Narayan, Founder of Underground Printing and several other companies, shares his story while imparting the principles of entrepreneurship. He talks about how a great product or service will ultimately lead to more word-of-mouth than paid ads ever could. Listen up and learn from this seasoned entrepreneur!KEY TAKEAWAYS FROM THIS EPISODEMost successful businesses started as side hustles. You don’t have to quit your job and give up everything else to start a business.We often think that scaling means 100%-200% growth but often is instead slow and steady.Crowdfunding is a great customer discovery portal.Not all businesses are built on high returns.Focusing on the fundamentals is essential. It’s easy to get lost in the noise as you scale, but there’s a reason these practices are ‘tried and tested’.Ultimately, scaling is going to rely on word-of-mouth more than anything else. Paid ads will grow increasingly saturated until breaking even with ads is next to impossible.Recommended App: Super Human Snooze Email Functionhttps://superhuman.comRecommended Podcast:Armchair Expert https://armchairexpertpod.comSmartLess Podcast https://www.smartless.comWorkLife https://www.adamgrant.net/podcast/Business Wars https://wondery.com/shows/business-wars/TODAY’S GUESTRishi Narayan is an entrepreneur and early-stage investor based out of Ann Arbor, Michigan. He founded several companies, including Underground Printing, Chibor Angels, and AFC Ann Arbor.He also hosts the South U Stories Podcast. He is currently a lecturer for the Center for Entrepreneurship and serves as the board chair for the Ann Arbor Sports Commission.Connect and learn more about Rishi and his company here: Website: https://undergroundshirts.comhttps://rishinarayan.comLinkedIn: https://www.linkedin.com/in/rishinarayan/As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textTikTok is the cheapest and most effective ad platform right now, and it won’t stay this way forever. Now’s the time to start advertising on it, and these are the tips you’re going to need to succeed.In this episode, Jordan shares valuable and timely tips to thrive with TikTok ads. Listen closely because you’re in for a lot of TikTok Gold!KEY TAKEAWAYS FROM THIS EPISODEThe best-performing ads look like organic content.Don’t make ads. Make organic content that will drive action.Music is an essential part of storytelling in Tiktok.The top 63% of ads with the highest click-through rate have their key message in the first 3 seconds.Tell a compelling story that people can relate to.Let TikTok creators drive your content.Monitor trending topics and ensure a fast turnaround time to maximize results.Your content has to be engaging and drive action.Address the viewers directly.Tiktok reps recommend having at least five ads per ad group.Tiktok is not just for young people anymore.Make sure different ads are addressing different target audiences.Aim for at least 5 unique videos per campaign.As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textAvani Sarkar made a product line with a simple goal in mind, but that product went on to create a meaningful legacy far beyond anything she could’ve planned. This is the fascinating story of Modi Toys.In this episode, Co-Founder and Chief Creative Thinker of Modi Toys, Avani Sarkar shares how the desire to pass her culture on to her kids inspired the creation of Modi Toys, and how a community of shared vulnerability was formed around these products. KEY TAKEAWAYS FROM THIS EPISODEBeing open and vulnerable to your community can encourage them to do the same to you, leading to them sharing genuine stories of how your products have impacted their lives.Creating products from your heart that solve a modern problem has tremendous potential to impact customers on a profound level.Real testimonials from customers are vastly more impactful than traditional marketing efforts.Podcast: Second Lifehttps://www.secondlifepod.comTODAY’S GUESTAvani Modi Sarkar is the Chief Creative Thinker of Modi Toys. Together with her brother, they founded this business with the goal of preserving and passing on their culture to the next generations.Modi Toys is a company that creates multi-cultural Indian Toys.Connect and learn more about Avani and her company here: Website: https://www.moditoys.comInstagram: https://www.instagram.com/moditoys/?hl=enLinkedIn: https://www.linkedin.com/in/avanimodi/As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textWhat does it really take to scale? And does scaling always lead to more profit?In this episode, CEO/Founder of Summit eCommerce Co. and Profit First professional Isaac Smith explains the most important factors to consider before planning to scale. We dive deep into the many benefits of understanding your cash flow and how delegating work to a growing team can increase profits on a massive scale. Make sure you take notes from this episode!KEY TAKEAWAYS FROM THIS EPISODEMore revenue doesn’t always mean more profit.Before scaling, assess your business and the problems you’re currently having. 10x-ing your business is also 10x-ing your problems!Being able to delegate work is a powerful tool to increase profits and free up your time.The secret to scaling is strategic planning. Knowing your business and budget is the difference between reacting and planning/executing.Podcast: Next Level Podcasthttps://www.nextlevelecommerce.coRecommended  Podcast:Tropical MBA podcasthttps://www.tropicalmba.com/podcasts/TODAY’S GUESTIsaac Smith is the Founder and CEO of Summit eCommerce Co. He is also a Profit First Professional. They specialize in helping businesses plan their growth strategically using the ‘profit first’ principles.Connect and learn more about Isaac and his company here:Email: isaac@summitecommerce.coWebsite: https://summitecommerce.coLinkedIn: https://www.linkedin.com/in/theisaacsmith/As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textPivot! It’s the entrepreneurial buzzword of 2020 and it’s something most business owners can relate to as the worldwide pandemic comes to a close. In one way or another, most if not all business owners have to pivot to adapt, and pivoting is something our guest this week is an expert in.In this episode, Hayley Elliot, owner of Purusha People, shares a phoenix-like rising from the ashes story of her business. Her journey of transitioning from working as a waitress to running a growing business to a dying business to resurrecting her initial business with her perfect demographic is one for the books. Listen up and be inspired by this incredible story!KEY TAKEAWAYS FROM THIS EPISODEIf you feel like your motivation is losing steam, pivoting to focus on your brand values can help reinvigorate your business.Scaling is easiest when you understand your customers and have a meaningful relationship with them.Knowing your customers allows you to create the most meaningful copy and images that will appeal to them. Use your brand's voice to resonate with your customers in a way that’s authentic, creative, and unique.Understanding your audience is also understanding their interests. Taking the time to know your customers can provide a tremendous amount of insight into how to reach them with ads.Recommended App: Waking Uphttps://wakingup.comRecommended Podcast:Spirit of 608https://www.spiritof608.comTODAY’S GUESTHayley Elliot is the owner of Purusha People, a yoga clothing brand that promotes sustainability by opting to use natural fiber instead of synthetic materials for its products. Connect and learn more about Hayley and her company here:Website: https://purushapeople.comLinkedIn: https://www.linkedin.com/in/hayley-elliott-535b634b/Instagram: https://www.instagram.com/purushapeople/?hl=enAs a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textIf your brand isn’t making quality content, you may be losing money.In this episode, Armando Roggio Sr., Senior Contributing Editor of Practical eCommerce, talks about content marketing, and how its significance is going to change the eCommerce landscape in the short and long term. He shares exactly how differentiating your brand with quality content will give you a huge edge competing in the future digital environment. Listen and learn!KEY TAKEAWAYS FROM THIS EPISODEContent marketing is the most powerful organic marketing tool right now, and most brands aren’t taking advantage of this opportunity.Content marketing is the process of creating, publishing, and promoting content to attract, engage, educate and retain customers.Every business is defined by what makes it unique, either the product, the offer, or the relationship with your customers. Content marketing is the best strategy to focus on nurturing a relationship with your customers, as it will build loyalty to keep them coming back.Armando is a big believer that the secret to scaling is to find a blue ocean.‘Blue Ocean Strategy’ is the idea of finding a new market for your business to unlock tremendous growth, while simultaneously keeping costs down.Recommended App: Podiumhttps://www.podium.comRecommended Book: Traction, by Gino Wickmanhttps://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_1?crid=3M6D2GYT1XYWZ&dchild=1&keywords=traction+-+gino+wickman&qid=1626442642&s=books&sprefix=traction%2Cstripbooks-intl-ship%2C342&sr=1-1TODAY’S GUESTArmando Roggio is the Senior Contributing Editor of  Practical eCommerce. He is a seasoned journalist and expert in eCommerce and technology. Armando was previously the Marketing Publications Manager at Micron Technology, a publicly traded computer-chip manufacturer, and, before that, Regional Advertising Sales Manager with the Hearst Electronics Group. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.Connect and learn more about Armando and his company here:LinkedIn: https://www.linkedin.com/in/armandoroggio/Website: https://www.practicalecommerce.comEmail: armando@practicalecommerce.comAs a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply

Send us a textSee 12.0 ROAS running PPC ads on Amazon, where 50% of all purchases online are happening. In this episode, Dr. Travis Zigler, optometrist, CEO of Eye Love and Profitable Pineapple Ads shares his inspiring journey from being an optometrist to courageously building his own business, leading him to starting an Amazon PPC ad agency, as well as a charity, focused on giving glasses to impoverished people around the world.KEY TAKEAWAYS FROM THIS EPISODEAmazon is responsible for 50% of all online sales. It can be a great place to list your products to build a business, or when you’ve plateaued on other platforms.PPC ads can be used as much or as little as you’d like. At the very least, it’s important to protect your brand name so when people look you up on Amazon, you come first. If you don’t, your competitors will.Always be looking for opportunities to optimize your funnel. Follow the 80/20 principle, where 20% of what you’re doing produces 80% of the results. For Amazon, 20% of the keywords you’re targeting are going to produce 80% of the results. Find these keywords and double down on them to maximize your profits.Book recommendations:Principles by Ray Daliohttps://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021Profit First by Mike Michalowiczhttps://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=sr_1_1?dchild=1&keywords=profit+first+mike&qid=1626441371&s=books&sr=1-1TODAY’S GUESTDr. Travis Zigler is the co-owner of ‘Eye Love’ along with his wife. He also runs the Amazon PPC Ad Agency ‘Profitable Pineapple Ads’.Eye Love, is an eye health and wellness company that provides affordable, high-quality products to its customers. They give a portion of their profits back to those who can neither afford nor obtain quality eye care in other parts of the world.Connect and learn more about Travis and his company here:LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/Website: https://eyelovethesun.comhttps://profitablepineapple.com/main-page1599143171815As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:https://mindfulmarketing.co/growthplan-applyOr if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!https://mindfulmarketing.co/apply