The Unofficial TikTok Shop Podcast with Jordan West
Ep 223: Create Powerful Bonds With Customers Through Cultural Products With Avani Sarkar, Modi Toys
Avani Sarkar made a product line with a simple goal in mind, but that product went on to create a meaningful legacy far beyond anything she could’ve planned. This is the fascinating story of Modi Toys.
In this episode, Co-Founder and Chief Creative Thinker of Modi Toys, Avani Sarkar shares how the desire to pass her culture on to her kids inspired the creation of Modi Toys, and how a community of shared vulnerability was formed around these products.
KEY TAKEAWAYS FROM THIS EPISODE
- Being open and vulnerable to your community can encourage them to do the same to you, leading to them sharing genuine stories of how your products have impacted their lives.
- Creating products from your heart that solve a modern problem has tremendous potential to impact customers on a profound level.
- Real testimonials from customers are vastly more impactful than traditional marketing efforts.
Podcast: Second Life
https://www.secondlifepod.com
TODAY’S GUEST
Avani Modi Sarkar is the Chief Creative Thinker of Modi Toys. Together with her brother, they founded this business with the goal of preserving and passing on their culture to the next generations.
Modi Toys is a company that creates multi-cultural Indian Toys.
Connect and learn more about Avani and her company here:
Website: https://www.moditoys.com
Instagram: https://www.instagram.com/moditoys/?hl=en
LinkedIn: https://www.linkedin.com/in/avanimodi/
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