The Hypergrowth Experience

In our first episode of 2022, we have a growth marketing icon in the marketplace world. Guillaume McIntryre has scaled multiple marketplaces at every stage.He shares his journey of becoming a growth marketer, his early days at Netflix, growing Instacart from a word-of-mouth to a household brand, to now propelling the growth efforts at Weee! It was a humbling experience to speak to him as I’ve looked up to his work over the years.We talked about:How experimentation vs hypothesis culture works at NetflixDiversification and expanding paid channels to match your growth rateIncrementally in a performance based environmentBalancing the supply and demand dynamics of marketplacesThe importance of finding the unique value in each brandJoin our community with bi-weekly LIVE discussions where you can engage with growth masters — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative.

Plenty of companies, both consumer and B2B have been built on top of communities. From Glossier to Github, these communities can be the force behind the growth of a company.In this discussion, we're going to talk about what great communities look like from the outside and how to think about building them for your company.Mike and Patrick are both incredibly thoughtful about this topic in general and bring a lot of expertise both individually, as well as from their experience working with many companies through their tooling for community building.Our GuestsMike Schmidt – Co-founder, CEO of DovetalePatrick Woods – Co-founder, CEO of Orbit (TW @patrickjwoods)Nima Gardideh – Host and President at Pearmill, ex-Head of Product in Taplytics (TW @ngardideh)Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative https://pukapukacreative.com.

Most modern growth teams use a culture of experimentation as the main process to grow. There are lots of unknowns around how this process is meant to be run: what tooling to use, how often to run tests, and how to prioritize.We're excited to have Seth and Aaron on our podcast to discuss their process of helping grow plenty of incredible companies: Firefox, Twitter, Strava, GrubHub, and more.We'll cover what sorts of growth people to hire at different stages of your product, how to think about product-market-fit after the early stages of the company, and how to think about growth infrastructure (tech, marketing, ops).Our Guests:Aaron Glazer – Co-founder & CEO, Taplytics (TW @aaronglazer)Seth Bindernagel – VP Marketing, SoloLearn. Ex-Senior Dir. of Growth at StravaNima Gardideh – Host and President at Pearmill, ex-Head of Product in Taplytics (TW @ngardideh)Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative https://pukapukacreative.com.

As companies grow, the challenges aren't just limited to finding your customers and acquiring them. The company needs to learn how to build the right processes to continue its trajectory, and the growth teams need to learn to tap into company resources to continue scaling.In this live podcast, we'll be speaking to Amy Sun (early Uber growth) and Jonathan Metrick (ex-CMO of Policy Genius) about the challenges of managing growth at fast-growth companies.Both of our guests have been both operators and recently been on the venture capital side of startups, giving them an multidimensional perspective.How do you manage up effectively? How do you work with product and engineering? How do you think about channel composition as you scale? What do the best companies look like from the outside in?These are questions which are seldom discussed in our community. Join us as we dig a little deeper than usual!Our Guests:Jonathan Metrick – ex-CMO at Policy Genius, Fractional CGO at WealthSimple through his CGO role at Portag3 (TW @metrickmind)Amy Sun – Early growth at Uber (2014-2017), ex-PM at Facebook, ex-Partner at Sequoia (TW @amysundae)Nima Gardideh – Host and President at Pearmill, ex-Head of Product in Taplytics (TW @ngardideh)Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative https://pukapukacreative.com.

The process of building fast-growing SaaS companies is fundamentally different compared to consumer companies. Growth marketing was originated out of consumer companies like Facebook but the discipline has formed its own form for SaaS companies.In this discussion, we're going to discuss what it takes to build fast-growing SaaS companies. Our guests have founded incredible companies that are slowly becoming icons in the SaaS market: Webflow and Outlier.We'll explore how marketing, sales, and product can work together to grow the company and some of the challenges founders and growth teams face along the way.Our GuestsSean Byrnes – Co-founder, CEO of Outlier.ai. Founder of FlurryBryant Chou – Co-founder, CTO, GTM of Webflow. Ex-CTO of Vungle.Nima Gardideh – Host and President at Pearmill, ex-Head of Product in Taplytics (TW @ngardideh)Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative https://pukapukacreative.com.

Fast-growing companies need high performing growth teams. Growth teams are at the foundation of maintaining fast growth through a company's journey to success – as the tech industry is maturing, there are now great veterans who can share what they've learned scaling up marketing in their organizations.In this discussion, we're going to explore what constitutes a high-performing growth team with two of our favorite growth marketers who have helped scale up Talkspace, Candid, Resident (Nectar Sleep, Dream Cloud, etc.), and plenty of other household brands.We'll explore incentive models, team hierarchy, and organization when it relates to growing different channels (SEM, SEO, etc.), and discuss how other companies could apply these structures to their own companies.Our Panel:Michael Kuznetsov, ex-CMO of Talkspace, CMO of Redesign Health (TW @michaelkuz)Scott McLeod – VP Marketing and now Chief of Staff at Resident (TW @realscottmcleod)Nima Gardideh – Host and President at Pearmill, ex-Head of Product in Taplytics (TW @ngardideh)Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative https://pukapukacreative.com.

Introducing “The Hypergrowth Experience” podcast. Your host, Nima Gardideh from Pearmill (a growth marketing studio) will interview marketers and founders from hyper-growth companies to uncover their learnings, their process, and the tactics they’ve used to scale their companies.Our goal is to understand how hyper-growth companies solve their growth, marketing, and organizational problems as they build their parachute on the way down.Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast.